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Organic

How can voice SEO boost rankings?

People perform search on the internet when they need information about something. Earlier it was not so easy to find information about any topic. With increasing penetration of technology and mobile phones, voice search is gaining a lot of popularity. As per study, by 2020, approximately 30-50% of all searches shall be voice made. That is something to definitely take notice of! Business for also readily adapting various artificial intelligence techniques and integrating them with their operations.

In sync with these trends, the companies have realized the importance of voice engine optimization for SEO. It is crucial to gain lead among competitors in this highly competitive league.

What is Voice Engine Optimization?

Now you might think what is voice engine optimization? It is basically the process of optimizing search engines for voice-based searches. It is just the advanced version of what activities are being done under SEO. In this kind of SEO, the content, location and brand information of the company is optimized as per voice search made by users. Therefore, your website appears on most of the keyword-type searches and improve the leads on the landing page.

You should definitely take notice of the applicability of voice search in today’s scenario. Voice recognition has been a dream since decades. It has taken a lot of efforts to bring it to the position it is today at! But, due to advancement in machine learning technologies and artificial intelligence augmentation, the voice search methods are in for some major changes.  The Google AI assistant has achieved a major feat in natural language processing. Its accuracy rate is almost 95% with a minimal error percent of 4.9%.

The voice search results are even surprising because there are only 3 results that are displayed in case of voice search. Therefore, if you are not on top, you won’t even be noticed by the users! It is expected that by 2020, approximately 50% searches will be voice-based! That is just a matter of a year when the competition is expected to get even hotter! All shall be fighting to get to that number one spot in voice search results. All these trends indicate that AI and voice search are poised to re-shape the SEO industry.

How can Voice SEO boost SEO rankings?

Here various steps for using voice SEO judiciously in order to get ahead of the competition!

  • Optimizing business listings

While you list your business organization on various business listing websites, be sure to clearly mention your name, address of operation and phone numbers. However, the data must be consistent and in case of any change, must be updated immediately. Else the customer might not be able to contact you properly and it might cost you a valued customer. You would be surprised to know that approximately, $10.3 billion are lost annually because owners fail to provide correct information on business listing portals. It is your responsibility to ensure correct information is displayed to users.

  • Speeding up the website processing

Now this is a crucial step. When users voice search about something, they need results instantly. If your website loads slowly, they will move on to some other website that loads quickly. The search engine giant, Google recently announced about their speed update which will enable page loading speed to rank websites in mobile searches. The average time taken by a mobile page to load is 15 seconds that is 12 seconds more than it should be!

Speed ranks are an important factor for voice search optimizations. For business organizations to rank better in user’s list, they should improve their landing page timing.

  • Concentrate on better content by attending questions

People have started adapting voice search. Approximately 41% users state that they feel like they are conversing with a friend!

 Most of them use home assistant speakers that are Artificial intelligence voice activated like Amazon’s Alexa and Apple Home. The mode of their operation differs from conventional voice search engines. The keyword type search isn’t used, and questions are asked in their place!

Therefore, website owners are suggested to use long keyword phrases in their content so that they can be searched easily. It will also help in improving the natural language processing of your artificial intelligence engine. Just train your machine learning technology with the natural language your target audience is expected to use.

  • Provide better answers to the questions asked

You might have seen various portions of content being featured on different websites. The features are possible when the content is optimized. While the companies optimize their content for this, they are doing voice engine optimization in turn. One can follow certain steps like:

  • Creating an FAQ page for answering questions. This will help conversations to start at an easy level.
  • Regularly updating content with latest break-through.
  • Optimize questions with appropriate fonts and font size.
  • Start answering interesting questions about your products and services in detail.
  • In case you are short of relatable content, you can drive conversation through effective FAQs and answering them efficiently.
  • Test your website for voice search

Voice search is still undergoing development. Therefore, website developers must check their websites if they are ready for voice engine optimization. One must check it on various smart assistants like Alexa, Cortana, Siri for checking the feasibility of the website. Check the origin of most organic results. Also don’t forget your ranking on group and single business listing websites.

The best way of testing it is to study your competitor’s performance. In this you can improve on all those points where they are lacking. Thus, giving you a boost in the business!

Therefore, if you follow these simple points while undertaking voice engine optimization, you will get far more leads than your competitors who are not pursuing it. Voice search can’t be generic in nature. For fetching desirable results, it requires proper optimization. Only good content with a well-planned strategy help will help you get ahead in this highly competitive market.

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Lead Generation

Ways to Optimize your website for lead generation

The business practices have come a long way from staying enclosed within metal shutters to accepting e-wallet cash by small vendors; technology is right there knocking on our door. Every big business firm to small MSMEs are doing business online with accepting orders to providing customer service; the world is moving at the pace of light.

Any company investing in a website for its business has the sole motive of maximum conversion through lead generation, and how to achieve that? The answer is not just sales; it’s a vast arena where every point needs to be taken care of. One can very well realize that B2B lead generation holds a lot of importance in case of effective sales lead generation as the sales representatives strive hard to generate leads from every place they can, and it sets back the motivation when it doesn’t lead anywhere. The CPL (cost per lead) should be planned with effective keywords so that the publishers of advertisement are satisfied with the revenue along with the owner.

Read More : 6 Best Practices In B-2-B Marketing

  • Try the most attractive forms

One should always recognize the potential of existing ways that are employed to generate leads. At times a little magic brings the magic. The principle applies to all walks of life, even technology. Coming back to the point, when someone studies the existing lead generating streams, improvements can be made in the lacking areas. For initializing the determination, one should determine the place of majority traffic origin and the maximum outreach of the page.  There are simple methods that can be deployed for such lead generation marketing-

  • E-mail marketing – The global flux of visitors might be from the links opened sent through e-mails. This is probably the best method to garner more eyes for one’s website.
  • Social media – There is a possibility that the Ad campaign is running on various social media platforms like Facebook, twitter redirects users to one’s website.
  • Blogs – Customers might be active bloggers who were influenced by the highest up-voted blog and opened the website.

It is easier to adapt the landing pages according to the requirement of the visitors once the majority origin of leads is inferred. After that, the administrator can modify the forms and determine whether the landing pages are of any significance to the visitors or not.

  • Channelise each lead generator.

As mentioned earlier, existing sources of leads must be thoroughly examined. Once it’s done, improvement must be made to the content of the page. There is various lead generation software available that can test not only existing sources but also provide valuable suggestions on how to improve the content available.  

           There might be a competition among one’s landing pages, and there might be one who is getting much greater leads than the other one. The rift might be huge (in thousands), but the visits might not be converting into profits as in the other one. That means, the former page might be exciting and intelligently placed but lacks proper content for conversion. Hence by conversions, optimizations can be made.

  • Attractive call-to-action on the homepage

The homepage for any website is the champion in many cases. It acts as a welcome page for the visitors along with a guide on how to interact with the website in total. The primary factor in play is the “call to action” which attracts visitors to check out the specialties being offered by the website. What needs to be kept in mind that a visitor is seldom in a mood for knowledge and requires as little fact as possible to seal the deal, therefore, it might prove fatal to lead the visitor to a lengthy epistle of statistics.

A person might offer free service, free subscription on the homepage itself which is good practice to tap every visitor. It makes a good impression on the prospective customer that a service offering free trial must be confident of its product and might think of getting it permanently. Free subscriptions entitle them to receive notifications about the advancements made recently while no charges are collected from them along with no commitment expected from them again acts in favor of the company as let’s face it, we buy a scrub pad after consulting two shops and that too after the third day of consultation! We might not have software for that, but we have lead generation strategies which constitute such offers.

  • Providing a live chat facility

Live chats are not provided just because they are in trend, but they provide a real-time experience for the service provider to know about consumer expectations. At times, one loses a lot of customer feedback due to the barrage of emails fired that are not cared to be replied or even read at times. This could act as a significant lead generator if used judiciously.

The above can come true only after the accurate determination of real-time expenditure by the consumer on pages and average consumer traffic on the landing pages. Thereby the live chat can be deployed on pages with maximum visitor flux as it is evident that people must be needing maximum assistance in those areas. It also helps in gaining powerful insights about consumer behavior along with building a reputation for the company as well.

  • Specialised calls-to-action

An attractive website depicts the use of vibrant colors and pictures which help in keeping the visitor glued to that screen. Along with customization, dynamic content makes one’s website stand out among peer websites. Visitors must feel that the website they are visiting is adapted for their personal use by specific calls-to-action buttons, easy menu, images and product option suited explicitly for them.

Read More: Reasons Why Advertisers Need To Use Programmatic Creatives

In an independent survey, it has been claimed that personalized calls-to-actions have the potential of up to converting 42% more visitors than monotonous calls-to-action. We all know that all of us love a little bit of individual attention and that’s why we prefer buying electronics from that person who knows us personally instead of any online portal.

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Remarketing

6 Best Practices In B2B Remarketing

The economy of any country depends on various factors and the topmost being the business being done within as well as other countries. The people of our country are said to be innovative in case of making a livelihood by generating business ideas where there is not even the scope of earning. We might have come across the word B2B or business to business. The actual meaning is also simple as its acronym; it is said to be done when one business organisation makes a transaction with another one. It might be for the sake of raw materials or any initial stage of service required for the eventual output of the product. Like B2B, B2C (business-to-consumer) is another concept of a commercial transaction wherein the business sells the product directly to the consumer without the use of any middlemen.

Read More : Why Digital Marketing Is Best For Business Growth

For a business to deliver high quality products and service, it needs to strengthen its B2B marketing along with a robust B2C channel to ensure higher profits at an affordable price for the consumer. For everything else, one needs to follow some basic practices in B2B remarketing:

  • Effective call-to-action

A strong call-to-action can drive the sales on a better path and is expected to bring more transparency between the business organisations involved. A simple free trial, the free subscription can do the magic of building trust.

  • Display an expert content

An expert and well-written content can rope in more customers than any other option can. It’s just a smart way of impressing prospective buyers to do business instead emphasizing the fact that one needs to make a sale. That’s nothing new! A business runs on the principle of sale only at the discretion of the buyer.

A B2B process involves much longer sales processes; hence every company is doing a lot of market research before closing a deal. A useful industry-proof content helps the prospect to choose from a sea of pursuers during the research. Every company believes in quality and content marketing is just an insight of the quality maintained in business as the very knowledge, and acute business sense can be displayed through the content thereby earning a lead and possibly a conversion.

  • Retargeting

It can be considered as rejoining with existing customers to re-establish a way of impressing upon customers regarding recent advancements made in the business process by making them visit the website interactively. Once an existing customer has bought the service for another time, there is a high possibility that suggestions might be made to new customers who are confused about which service to try. It helps in building a reputation for the company as well as increasing the sales. It works in a simple way, but for this, the customer needs to visit the site once. Upon visiting, the customer receives retargeting ads and cookies that ensure the website’s ad placement strategically on every online place the user visits which encourages them to click the ad and complete the transaction. No wonder we see ad placements of a particular product the day we search about it on the search engine or an e-commerce portal!

  • Optimization of Landing pages

An efficient landing page is capable of about 80% conversion rates. For this to happen, redundant links must be taken down, and the call-to-action buttons need to be more specific in their functions. The new customer must be able to interact with the page just like an existing customer. Such actions are called optimizations, and multiple sites are offering the service for it. Nobody wants to lose a prospective buyer for the sake of redundant links that might irritate him.

There are different types of consumers that exist, and they vary in everything from brand choice to buying preferences the categorization is vast and so are the possibilities. The success of a business lies in catering to the needs and demands of all categories of customers. Many times, it might be possible that the inventory created might not be suitable to all customers; thereby, the prospective buyer base flocking the website traffic must be kept in mind before opening up any business. In such cases, the ads created for campaigning of the website must be customer friendly. In such cases, social media endorsement can fetch up to 85% more conversion than traditional ads.

Read More : What’s New For Responsive Ads ?

For encouraging more people to look up the website, advertisements must be creative and able to connect to people. It can be achieved easily by following the Google remarketing code to intensify the website traffic on peak days like holidays and special sale hours. Also, the use of pictures and the video does the magic goes without saying.

  • Personalisation wins the heart

The audience is just like a solution with marketing being a filter able to separate prospective buyers using the correct approach. Many people like to browse through home pages and seldom land on any category page. For such kind of people, a specific type of ad will do the wonder which will carry an edgy dialogue with vertical inventory page landing while for specific product buyers, ads with specific trial and know manual type will hit the ball court. Business is all about targeting the right audience and at times when you don’t, make “them” the chosen one. Marketing instructors provide necessary bullet points on how to target the prospective buyer and how to convince someone to buy a service even if there’s no requirement.    A B2B marketing technique is one of the most efficient techniques in existence as the same principle is applied in sales, marketing, customer gathering thereby ensuring uniformity in every way possible. A marketing model fails due to lack of knowledge, communication and improper campaign management. Such is not a case in this process as in today’s scenario; everyone is opting for B2B channels which ensure a better outcome than the existing ones. What is necessary is business model optimization to cause minimum waste of resources and maximizing the outputs generated from them.

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SEO

How To Deal With A Drop In SEO Traffic

Search engine optimization is the way of influencing a website’s online presence in a web search engine without any cost incurred, i.e. without any PPC campaign or paid advertisements. It is the most indigenous way of influencing visitors to flock a page and garner huge profits without paying anything. SEO activities are of two types, i.e. on-page SEO and off-page SEO.

The visitors who find the website genuinely using search engines, without the aid of pay per click ads and any influential marketing, is termed as Organic traffic which is the opposite of paid traffic. It is economical as the visitor has found the website at his discretion and the website won’t pay for his visit to the search engine as no one referred him.

The Google algorithm is stringent and tries to display only those ads which have placed a higher bid in the campaign. Mostly, the company doesn’t feel like investing in various paid methods to promote its web-page/website. It is then that an SEO algorithm is devised which is a process by which the content is adapted as per the search made by the user so that it shows up while some keywords are matched. It doesn’t guarantee maximum conversion for the page, but a well-planned page might find a top shelf in the search engine on the sole basis of its content. At times when we type something on the search bar of the search engine, a list of results is displayed in context to what has been typed, which is called search engine results page, i.e. SERP. The SEO is like life to SERP, to display one’s website higher on the SERP, one needs to employ SEO.

Read More : 5 SEO Trends That Will Matter In 2019

An organisation which has been using SEO might face a substantial drop in SEO traffic due to some reasons. Various steps can help with dealing in a drop in SEO and regain the earlier position on the SERP:

  • Simplicity is the key

It’s always to prioritize the things first while planning to rank the website on the SERP. Try to focus on advanced tactics to get the SEO-optimization. Like if the website is delivering a 200 status code or not in case of a drop of organic visitors or the link velocity has plummeted substantially. The 200 status code is a certification vouching for the successful communication with the website when contacted with an HTTP request.

One must also check the successful flux of bots on the website. They are text files located on the top-level directory and instruct recipient bots about interaction with the website. It might be possible that the bot interaction on the page might have been turned off by Google; hence it needs to be checked.

  • Check for Google penalty

Google has its way of penalizing web-pages which cause rankings to drop low, and it might happen any moment. If the rank has dropped by double digits, then it could be a Google penalty. There can be two types of penalties namely:

  • Manual- assigned by an employee working.
  • Algorithmic-automatically updated with severe drops.

Google Algorithm is unpredictable, and updates are mostly uncalled for hence one must keep an eye on the penalties in case the drop is severe. It might also occur that the website might stay at a stable rank in another search engine while descending only in Google which can be evidence of Google penalty.

  • Google search console study

As discussed above, the Google algorithm is unpredictable even though they mention the aspect of the website and their demand from each website to deliver. In case the guidelines are not followed, penalties levied can be rigid and following rules always makes the website to earn a good reputation. One service of Google is its offering of a search console which is free of cost and monitors the website’s availability in various result pages along with providing optimization solutions and a track on a major chunk of visitors on the site. There might be certain errors like:

  • Server Error
  • DNS error
  • URL error

They all can be efficiently resolved using Google Search Console.

  • Proper indexing of content

There might be a chance that the administrator of the website is indexing various pages associated with the site but reduces the amount of content offered to the public. In such a case, Google pulls down the website from higher ranking because it promotes the idea of high-quality content and doesn’t compromise with that. One must bring information from credible sources to raise the site credibility. The website content can be made more engaging by providing real-life experiences and insights to the brand along with proper stats and information about why the customer should believe that the website they are looking at is better than its peers. And at the end, the content self-produced is always promoted because it won’t hold similarity with other pieces available.

One must also keep in mind, additional pages pull down rankings too, and for keeping the data significant, only the pages that can truly contribute to the SERP should be hosted on the website.

  • Competitor overtook the ranking

In maximum cases, this point seems to be the major problem as the competitor site takes hold of the ranking and similar peer websites will continue sailing on the same rank with a slight decrease on the respected website.

In such cases, more and more quality content should be brought in along with investing in better campaigns that make you stand out of your league and let your website speak for you that why you should be visited. One should never underestimate its competitor, and constant monitoring should be practised. It will give a scope of improvement in case the progress on their side is gradual.

In the end, good content with overall management of the website with essential keywords shall always help one to stay in the competition for a significant time.

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social media marketing

How did Social Media Marketing change in 2018?

Introduction

Brands are trying to engage the audience by a number of ways lately. With the increase in competition and a decrease in the attention span of users, it gets essential to let people know about your brand or product. The online platform is being used by brands lately to increase their value and reputation. The users on social media are increasing vigorously. With the dads and moms of the house being on Facebook and Instagram, social media is no longer just a millennial thing.

Social media marketing has not only helped in promoting a brand but also has helped increase interaction between companies and clients. Most buyers use social media as a way to the complaint or give feedback about their product. As the year 2018 has ended, let us know about the trends that were followed in social media marketing and how it will affect future trends.

Changes in Social Media Marketing in 2018

Various discoveries and algorithms were used by social media apps to build a future with potential and existing clients. Various social media marketing tools are also used by marketers to promote their brand. There was a considerable shift in paradigm in social media in 2018. Here are some of the new trends followed in social media marketing strategy and how they are going to affect in future.

  1. Facebook’s algorithm update: Facebook is a leading app with tons of users engaging daily in buying and selling. Mark Zuckerberg, without wasting any time, released algorithm changes at the beginning of the year only. The release explained that the new algorithm would “prioritise posts of friends and family over public content”. Facebook even gave suggestions on what content will be given priority and more interaction. They made it clear that posts which people talked about more will get more popularity on the news feed.

Further, this means that in future times, the main aim will be to create engaging content which sparks an interest in our audience. This, in turn, helps in marketing strategy with new Facebook tools and understanding what buyers need.

  1. Paid Advertisements: Almost all social media platforms give an option of paid advertisements, and it truly changed the face of marketing in the year 2018. Be it buying IGTV views or paid ads by Facebook; social media ads gained a lot of popularity for brands who wanted more popularity without wasting any time.
  2. Chatbots in social media marketing: Chatbots is being used for interactions between customers and brands for quite a while now and has gained a lot of popularity in the year 2018 in social media marketing. It is based on virtual reality where machine answers queries of customers. A bot gives a voice to the brand and sends personalised messages directly to users. Facebook messenger now see 100,000 monthly active bots which not only provides immediate service but also offers a platform for connection between buyers and sellers.
  3. Bye bye fake accounts: Twitter said goodbye to over 70 million fake accounts in 2018. This reduced unnecessary trolling, administrative reviews and false brand advertising. How this affects social media marketing you ask? Well, this helped marketers in building better campaigns and reaching out to intended audiences and potential buyers. With fake IDs, Twitter was a platform not preferred by brands for advertising as there was no guarantee if paid ads were not used by fake accounts. With this cleanup, Twitter might get another chance for advertising of products by various brands.
  4. IGTV by Instagram: IGTV was the highlight of 2018 and has gained a lot of popularity. As most brands, be it individual brands or as a whole company, prefer Instagram as their first choice for advertising, IGTV sure changed a lot about social media marketing. IGTV is vertical video viewing which even challenged the most popular video viewing app, YouTube.

The carefully crafted and personalised content in the form of a video sure gained a lot of popularity, and people used it to promote their brands and products by even buying IGTV views.

Social media channels will continue to give different video experiences to their consumers with more extended and more engaging content.

  1. YouTube is not behind: Of course YouTube had to come in operation and surpassed Facebook by adding premium subscription services. To compete against various other video apps, YouTube launched not just one but two subscription options: YouTube Music and YouTube Premium. Along with access to original video content, the premium subscription offers ad-free videos and downloads. YouTube is the second most loved website after Google and continues to add more and more services to engage viewers. With so many channels posting a large amount of content in the form of videos on YouTube, it surely is one of the leading Social media apps in the world.
  2. Live streaming: Facebooks live streaming feature enables marketers to engage viewers on a whole new level. When Facebook live was announced a couple of years back by Mark Zuckerberg, it gave a platform to publishers and businesses through which they could live to stream their content. Facebook live streaming generates a 300 per cent increase in engagement according to HubSpot. Even Twitter offers its own live streaming channel Twitter live.
  3. Instagram Stories: Along with recently launched IGTV, Instagram stories continue to gain interest among both marketers and viewers. More views are generated on Instagram stories then Snapchat, as it is accessible by anyone whether they follow you or not provided your account, is public. This helps promote business more effectively as the content is displayed directly on the explore page for users to access.

To get benefits of social media marketing, one needs to be aware of the various trends followed last year and their impact on the upcoming years. Various Social networking sites offer different features for you to reach out to potential buyers and promote your brand. WeChat, Whatsapp, Instagram, Snapchat, Facebook, YouTube and Twitter are competing and generating new updates for people to use and follow new social media marketing plans.

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SEO

5 SEO Trends that will Matter in 2019

Introduction

The measure of Return on Investment (ROI) primarily depends on Search Engine Optimization or SEO. SEO helps gain rank and visibility on the internet. Research shows that over 70 % of people ignore paid advertisements making it essential to optimise your content online. But the increase in competition and advancement in technology it is becoming more and more challenging to lead in this race. The base operation involves engaging traffic to the company’s website, and this is achieved by SEO strategy. Everyone will be competing in 2019 for the top spot in SERPs with the rising scope of artificial intelligence and virtual reality.

Read More :Ways To Optimize Your Website For Lead Generation

Google traffic has been shaken up by the mobile and speed related efforts. However professional help might be needed to ensure enough traffic to your company website. So here are a few expected trends that will matter in 2019.

SEO Trends that will matter in 2019

  1. Mobile-based: Since Google started using mobile indexing first since March 2018, the focus has been diverted to mobile optimization for businesses serious about digital marketing. It is important to note that mobile index first does not mean mobile only. It just means that Google uses the mobile version to track the migration of sites. It is helpful in terms of SEO as if the website is optimized according to the mobile versions; the ranking will be affected. To check if your pages are giving users the required experience, Website Auditor can be used.

You can also track the speed of loading of your page. With high-speed internet, it gets necessary to track the page speed. The speed of loading has been an essential factor in determining the rank and migration of the website for desktop versions. But speed has now become a vital parameter for analyzing a website. The Page Speed Insights tracks the loading speed of the page.

2. Voice-based: Talk about user-friendly technology when it comes to using Siri or Alexa or simply saying Ok Google on your Android device for searching online content. With voice assistants, you get quick answers without going through the typing task. 50 % of the total researches are predicted to be voice searches by the year 2020.

The SEO gets diverted to voice optimized keywords research and content. This is more interactive in voice searches than other conventional ways.

3 .Video-Based: Visual experience is more driven and forwards in determining the engagement of viewers of content. The average 1-minute video has more worth than a million words. The usage of multiple senses also ensures that more and more people are attracted to a website. So video optimization will earn more value as a trend in 2019. About 87 % of viewers prefer videos as less effort is required. Besides, videos can be made more interactive with the addition of stories or movies.

4. Amazon Search: As a product brand, it gets essential to engage with popular seller websites like Amazon and Flipkart. Research says over 50 % of consumers go directly to Amazon for searching for products. So basically if you are selling something and ignoring Amazon then maybe you are neglecting those over 50 % potential buyers. Similar to Google search, Amazon provides with on-site search and with this Amazon becomes Google’s e-commerce. So to sell books, clothes, shoes or accessories, you should keep in mind Amazon optimization in your SEO strategy.

5. Ranking Signal of the brand: The webmaster trend analyst at Google, Gary Illyes, said in Pubcon that online brand mentioning is used by Google in its search. There are two ways to do this. Firstly the brand as an entity is discovered through unlinked brand mentions. Through this analysis, Google gets a better picture in a particular section on its authority.

Secondly, reputation is important in ranking. So Google distinguishes between good and bad on the basis of complaints, reviews, comments etc. So these sentiments affect the brand value and hence reflect the ranking.

Ways to achieve branding is:

  • Backlinks can be used as a strong signal for classification. Mention your brand organically. Try solving complaints before they are further addressed and put a negative impact on your brand.
  • Try addressing the problems of customers as quickly as possible. Try and add positive content about your brand.
  • Interact with customers who mention your brand and engage in a healthy conversation.

Also, content richness, social media, GDPR, clicks on website etc. account for new SEO trends to be followed in 2019. Also, link building can be used which connects one site to another and can increase traffic on your website. These not only improve website ranking on Google but also gain you potential buyers and increase your Return on Investment. Search engine optimisation gathers various users and has been used ever since the web content is being developed. But with advancement in various technologies including artificial intelligence and voice search, the SEO will follow some new trends in 2019 and show advancement in the field of online marketing.

Read More : How To Deal With A Drop In SEO

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Why Digital Marketing is Best for Business Growth

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Over the last decade, Digital Marketing has come of age. It has now become imperative for every business to have a strong digital marketing plan in place to reach a wider audience. Otherwise, the business might lose out on customers to its competitors. With more than four billion active internet users, Online Marketing is slated to outperform other conventional forms of marketing. Businesses who have not yet integrated digital marketing in their business plans, need to do so at the earliest.

Here are some interesting facts about digital marketing industry from 2018: –

  • 94% of B2B marketers use LinkedIn as a part of their content strategy.
  • 52% of online traffic now originates from smartphones.
  • 60% of people have started using voice search for their requirements.
  • Mobile Advertising will make up 72% of digital advertisement spending by marketers.

What is Digital Marketing

In simple words, Digital Marketing is the term used to describe those marketing activities which are carried out over the internet. It involves the use of various online promotional and marketing platforms to convey the message to target users. Digital marketing not only helps generate instant results, but it also allows real-time monitoring of the results. This enables the business to track the performance of each aspect of its digital marketing plans and take corrective actions. According to a recent report, more than 40% of active internet users spend over 6 hours every day online. It presents an incredible opportunity for businesses to target such a vast user base.

Types of Digital Marketing

With the rapidly evolving online space, digital marketing has witnessed the emergence of several new channels. These channels present excellent opportunities for business to reach a wider audience. Some of the most popular types of digital marketing are: –

  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Video Marketing
  • Pay Per Click Advertising
  • Email Marketing
  • Content Marketing
  • Influencer Marketing
  • Mobile Phone Advertising
  • Viral Marketing

Why is Digital Marketing Essential for business growth?

Role of Digital marketing has become crucial for small and medium businesses, who have to compete with big corporations. Businesses all around the world realize the importance of making their business model more internet friendly and incorporating a comprehensive digital marketing strategy. They are availing digital marketing services from the best digital marketing company to help with their business growth. Here are the major reasons that help digital marketing drive business growth for all types of businesses: –

  • Cost Effectiveness: – Digital marketing helps the small and medium business reach a wider audience at a fraction of cost as compared to traditional marketing channels. It thereby allows businesses to maximise their limited resources by saving on marketing expenses.
  • Higher revenues:According to Google, organisations that use sound digital marketing strategies, have almost 280% better chances of growing their revenue. Digital marketing helps businesses have a better conversion rate online and thereby helps with revenue growth.
  • Interaction with the target audience: – Digital marketing allows businesses to get in touch with the target audience and engage them with the brand. Longer and frequently the customers engage with the brand; better are the chances of them buying the product or service.
  • Mobility: – Digital marketing allows businesses to target customers even when they are on the move. According to a recent report, more than 52% of digital experiences for users start with smartphones.
  • Level playing field: – Online space offers equal opportunities to all types of businesses, irrespective of their size and space. By offering a level playing field to small and medium scale businesses, it allows them to compete effectively with big corporations.
  • Increase brand recognition: – Digital marketing allows businesses to have a uniform presence across various digital mediums. This helps foster brand recognition for the customers, which ultimately leads to brand loyalty.

Many experts have given their opinion that any business that does not embrace digital marketing will find it hard to survive in the future. This is the biggest reason behind increasing demand for an experienced digital marketing agency in Delhi and other cities in India. Thereby creating a large number of digital marketing jobs for skilled individuals.

What is the need for a Digital Marketing Agency?

As the name suggests, Digital Marketing Agency is that organisation which leverages its understanding of various nuances of digital marketing and allows its client businesses to realize their true potential in the digital space.

Due to the increasing complexity and competition across the online space, it has become necessary for businesses to avail services of specialized Digital Marketing Agencies. It has been necessitated by the lack of knowledge and skills in the in-house marketing teams. As per the 2017 In-house creativity industry report, more than 68% of in-house marketing teams collaborate with external digital marketing agencies. The advantages offered by these agencies are quite extensive such as: –

  • Digital marketing agencies have professionals with in-depth experience of respective digital marketing channels. It helps them deliver results in quick time and without much hassles.
  • Digital marketing agencies have separate teams for specific tasks; it helps them perform even the most complex assignments with ease. The employees of these agencies are always up to date with the latest knowledge and skills in the field.
  • It is significantly cheaper to outsource digital marketing services to an expert agency. Businesses need to pay on a project to project basis, i.e. there are no fixed commitments of any sorts.
  • The Digital marketing agency is accountable for the tasks performed by its team. If the clients are not satisfied with the results, they can easily transfer the work to another agency.
  • Digital marketing agencies have access to advanced tools and resources, which an in-house marketing team can not afford to have. These latest tools come in extremely handy to improve the results from digital marketing campaigns.

With increasing demand for digital marketing professionals, a large number of students and professionals are undertaking different types of digital marketing course.  This will help them get the necessary digital marketing certification, and they will be able to help businesses with their digital marketing needs.

By using the latest technological innovations in the field of digital marketing, businesses can significantly enhance the efficiency of their marketing plans and effectively achieve their marketing goals.

Read More : How Did Social Media Marketing Change In 2018 ?

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Digital Marketing Campaigns

Top Marketing Campaigns in 2018

When it comes to the internet, it holds all the answers, and nothing seems personal. The 21st century has created an advance social platform for both big and small business to advance their marketing schemes and grow as a company. Digital marketing has taken a toll on using the latest technology in ad campaigns and has provided a platform in targeting specific audiences. The latest study states that about 70% millennial consumers are influenced by references provided by their peers for buying stuff. Still, the second most popular platform was found to be YouTube in influencing purchases. The digital marketing strategy of various businesses does entertain as well as inspire their audiences by creating innovative ad campaigns. Digital marketing gained popularity in 2015, and it has a high-risk factor in which companies still partake in.

Successful digital marketing campaigns 2018

It is no secret that the role of digital marketing is widespread in promoting a brand. Social media has benefited various brands by providing a platform for the promotion of their product. So here is a list of some of the best digital marketing campaigns of 2018:

1.Spotify: Starting with Spotify’s New Year’s resolution campaign, the year 2018 had a new found digital marketing start. In this campaign, they focused on streaming data and playlists of users and printed out stories on billboards around the world. The witty slogans showed how much Spotify pays attention to their consumers. Many of these billboards gained popularity on social media and were shared thousands of times. The idea of bringing social media and big screen together observed a tremendous spike in engaging content at more local level.

2. Amazon: While Alexa lost her voice, the brand gained a lot of recognition with the most creative digital content of 2018. Amazon Echo is a voice controlled device used for setting up calendars, playing news and music and controlling smart appliances. When Amazon decided to go big and launched an advertisement during the Super Bowl, it proved to be one of the most viral and successful marketing campaigns of 2018. The idea of replacing Alexa with celebrity voices was both creative and fun to watch. The details and the powerful characters like Cardi B, Gordan Ramsay and Sir Anthony Hopkins sure made the ad even more interesting. It gained over 47 million views and defined the power of online marketing.

Also the “Introduction of Amazon Echo” commercial showing a family experiencing the useful nature of Alexa for the first time unintentionally build a lot of trendy memes which itself helped gain Amazon a lot of views and popularity.

3. Adidas: Stepping strong for 30 years, the international athlete brand Adidas launched a crowd engagement campaign in April utilizing the 30,000 runners of the Boston Marathon promoting their latest apparel. Showing each participant’s individual progress, the campaign was a mix of both innovative content and technology. This real-life value based idea gave a meaningful experience to the people. The video gained over 100,000 views in two days. This proves that the Digital marketing services even to the popularity of single apparel.

4. Intuit: Intuit took the saying ‘For a big success, you need an even bigger story’ very seriously and created an animated video called “A Giant Story”. Intuit is a Silicon Valley software giant who, with their latest campaign, showcased the complexity of their services through a huge Robot. It also gained popularity with Snapchat filter featuring the character and references on various other social media sites. The goal here was to bring all of the Intuit’s brands together and showcase how all of them are stronger together. The ad ran during the SuperBowl as a 15-second teaser driving viewers to watch the whole short story. CMO Lucas Watson said in a statement that:

There are 750 million people who work for themselves around the world who juggle managing their finances while pursuing their passion. With today’s economy, and the pressures of managing time and money, sometimes it can seem like the odds are stacked against them. But Intuit exists to work for them.

The brand even promises more executions and additional digital channels in the future and was one of the most famous digital marketing examples.

5. LinkedIn: What’s better than changing the focus from own brand to the audience? The “What are you in it for?” campaign included a series of professionals sharing their stories and defining what are they in it for. LinkedIn is a social media network connecting millions of companies and employees to a single unit. The campaign included online videos, social media marketing, outdoor ads, search engine marketing and partnerships. The videos are black and white documentaries about various business and people sharing their success. The campaign engages the audience even more by spreading the message “Whatever you’re in it for, we’re in it together”.

6. KFC: The campaign was more of a secret publicity stunt on Twitter and was done just in the hopes of somebody figuring it out. The official account of KFC on Twitter follows a total of 11 people including 5 Spice Girls and 6 other guys named herbs. It was first figured by a twitter user @edgette22 who tweeted the same and found it difficult to digest. The tweet gained a lot of popularity and was Favorited over 700,000 times. Although it wasn’t a loud campaign, but it sure was innovative. KFC then following the stunt posted a painting of the user @edgette22 carried by Colonel itself, which was again retweeted and Favorited a lot of times.

The power of digital marketing channels has created a widespread platform for brands to promote and increase their viewership by launching various products. The popularity of e-marketing, of course, comes from the fact that a lot of millennial are planted on the mere idea of using social media for various purposes. This results in companies taking risks and launching various campaigns. The popularity and success of these campaigns encourage other teams to come up with various ideas of promotion. Even though all campaigns are diverse, but the common platform of digital marketing ties them all to a single thread.

Read More : Know Everything About A Chatbot.

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Digital Marketing , Online Marketing

Digital Marketing Trends To Watch In 2019

Be a digital marketing rock star with the latest Digital Marketing Trends for 2019

According to a recent survey, around 82% of today’s consumers perform research online and 79% of the same shop from E-commerce platforms. The role of digital marketing cannot be ignored in present times as it helps businesses to reach global audience with a cost-effective advertising approach. Also, the results obtained by online marketing campaigns are trackable and measurable. With the advanced components of digital marketing, you can serve your customers better with more personalized services. 2018 witnessed some of the time-changing digital marketing trends such as artificial intelligence, personalization, content marketing, native advertising and more. The trends of e-marketing are continuously changing with many improvements in the existing strategies. As 2019 is already knocking at the doors, let’s check out the upcoming digital marketing trends and techniques that will impact the ROI of the companies.

Digital marketing trends to rule in 2019

  • Artificial Intelligence (AI) will dominate

AI will most likely dominate digital marketing in the upcoming year. You can use AI for analyzing search patterns and consumer behavior. This will help you to know how exactly consumers find services and products on the net. AI can also provide useful tips to visitors on your business website. According to the recent surveys, at least 25% of the online consumer services will make use of AI technology by the year 2020, a significant hike from just 2% in the year 2017.

  • AI and Chatbots staying here

Chatbots will again be an essential digital marketing component in 2019. Chatbots are AI-based technologies that chat with the visitors on your business website in real-time. By the year 2018 More than 1.4 billion consumers are already communicating with chatbots. According to  eMarketer. More than 25% of the world population will be communicating with chatbots by 2019. Over 80% of online businesses are planning to implement chatbots by the year 2020.  

  • Video Marketing

Videos will become one of the major components of digital marketing in 2019. Most importantly live videos are obtaining huge popularity, with many businesses already making use of them for product demos, interviews, etc. You can even take this one step forward by choosing customized video messages over emails and phone calls.  

  • Voice is going to rule

With personal assistant devices  around, it has been found that voice searches constitute one-third of all 3.5 billion searches done on Google daily. This phenomenon is the result of the innovations in the field of machine learning, automaton, conversation interfaces, natural language processing,    and deep learning processes. Voice searches are still in their initial stages and if you develop your SEO strategy for voice searches, it will be quite easier to be among the top results.

All you have to do is to create your search phrases in more conversation way, instead of written terms. Since your customers will “speak” instead of “typing, it makes sense to have content in align with voice searches.

  • Visual Search

With visual search, you can give your customers a new level of user experience. This will allow them to upload images to perform online searches and obtain more accurate results. Many business websites have already adopted various advanced tools of visual search. With this digital marketing component, you can effectively propel customers, serving them better.  

  • Personalization

People are uploading a huge amount of data each day. Hence, getting insights into information about them has become easier than ever before. This has led to enhanced personalization, which has resulted in higher consumer expectation. Content, emails, and products can be now based upon the clicked links, purchase history, and social media uploads of the consumers.  

  • Micro-influencers

Social media influencers are increasingly becoming a huge trend. We now witness YouTube millionaires, Instagram stars, and Twitter influencers who have a large number of online followers. Their posts get millions of responses as soon as they are uploaded. However, the prices of the services of these influencers have skyrocketed over time. What you can do now is, use micro-influencers. Micro-influencers are going to be a major digital marketing trend in the upcoming year.  

Omnichannel Marketing

With consumers getting more sophisticated, they seek information through various channels.  Multichannel marketing was a step in this direction as a customer may be targeted through Facebook, Twitter, Email subscriptions and more. However, multichannel marketing   lacked the desired connect. Now, there is omnichannel marketing that provides seamless and continuous communication with prospects across the channels. According to a study by Invesp, the companies having omnichannel strategies in their marketing retain about 89% customers as compared to only 33%  customer retention rate for the companies with less effective omnichannel marketing.

How to leverage these trends and techniques for your business

Above are discussed the different digital marketing trends that we expect to see in the coming year.  However, we cannot expect a business to implement all these trends at once. It is always important to  get an understanding of what your competitors are doing in the same areas. It is better to go with one or two things that resonate with your business and the demography you are focusing on, one at a time and invest your time and funds in these areas to get measurable results.

Conduct targeted research   before investing in it. For example, your target audience may not need an AR or VR, you can opt for video marketing or may   get good results by incorporating voice chatbots. So, the point is, do not go with each and every trend, and just see which technique can get you the best results.

The new trends in digital marketing can surely change your online marketing approach, making it more effective and customer-oriented. Explore these trends in-depth to understand their full potential. Known as a leading Digital Marketing agency, Aqugen Technologies has the expertise and experience to carve digital marketing strategies using the latest digital marketing trends.  By outsourcing your online marketing requirements to the best digital marketing agency in Delhi, you can get 100% productive Digital Marketing Services for your online business.

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