Campaigns which run on Performance-based advertising are completely based on accomplishments or results. It is a form of advertising in which the purchaser pays only when there are measurable results. Also, performance marketing is a mixture of online marketing and advertising programs. And here the measurable results are considered only when a specific action is completed. It could be in the form of a sale, lead or click.
So, in order to get the best from the Performance Marketing campaign, following tips must be followed:
- Focus on your Landing Page
A bad or slow landing page can totally ruin the chances of conversion from a visitor and in case, the visitor comes across a bad offer, then that can prevent them from clicking through. In case any or both of them aren’t working well, then it will deter partners from working with you and being excited about promoting your product and brand.
An advertiser should make sure that there are enticing offers on their landing page(s) and the publishers must promote the same. Also, get your website audited at regular intervals so that a visitor doesn’t have to encounter any issues when he/she arrives on the landing page(s).
A publisher must audit links and offers that are available. Try to keep the content updated in case your landing pages that are under-performing.
- Regular Testing and optimization
The value of testing and measuring can’t be undermined. They play a vital role in any good marketing strategy to work especially in the case of Performance Marketing campaigns since the revenue is totally based on results. So, experiment with different techniques and strategies. Different strategies must be implemented for optimization of conversions and to get maximum click-through rates. Another way to do this is by A/B testing to get logical and clear answers. This gives you real-time results with what’s working and what’s not.
- Choose your traffic sources wisely
Always make sure that the traffic is coming from reputable sources. Also, know the locations of these sources. These two are not given justified importance and they are extremely important for Performance Marketing. If not, then consumers wouldn’t be able to trust you easily as a brand and they will be ultimately be deterred from buying or visiting you again.
- Regular tracking and monitoring
It is very important to track your campaign at regular intervals. Starting from attribution to bounce rates and so on. All these important data points provide a better insight into what is working and what is not. And keeping a tap on these pointers is a good way to know where the campaign is heading. Also, tracking and measuring gains and losses is equally important to get the most out of the campaign. Adjustments can’t be made without analysis.
- Be compliant
Performance Marketing is based on the relationship between the brands and their publishers. They try to reach, engage and convert the audiences of other brands to build their sales and brand above their competitors. So, to do this, the federal requirement is to ensure that the programs and posts are aligned.
- Focus on emails
No matter how many social platforms and sites are available, emails are still giving better conversion results than most of the digital marketing channels. A correctly and rightly targeted email list is likely to generate more profit than a targeted social media campaign. However, this can only be achieved if you spend genuine effort while making the email list. Give people something extra to get their email ids and then send them genuine and useful information. Please ensure that your mail doesn’t end up in the spam folder.
The ways and methods to promote your business online are endless as it is a huge platform which is spreading its wings every day. so, make the most of these performance marketing tips and get the best results.Read MoreRead More