Social Media Marketing - Aqugen
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Social Media Marketing

Facebook Updates

Facebook Updates in 2019

Facebook is one of the most common social media platforms with over 2.38 billion monthly active users. It is widely used for publicity, advertising, marketing, information and so on. With technology updating itself every other day, it is very important to upgrade apps very often. This is the only way not to go obsolete in this fast progressing technological era. Therefore, all the apps launch their newer versions every now and then. Not just this, an update pops up every few weeks just to clear small glitches and to improve user experience. Facebook recently declared that a lot of changes are coming up. These changes are pretty happening. Along with this, updates in Facebook Messenger will also take place.  

The following changes can be very advantageous for marketers and businesses, therefore it is important to know all about them to take leverage from these novelties.  

  1. Increased Focus On Privacy

Mark Zuckerberg has set the tone for the future: a stronger focus on privacy. He stressed on the fact that measures would be taken to maintain privacy. Earlier posts were shared openly online by the people, with the aim to reach as many people as they could in their network and reveal more about themselves each day. But now, Facebook understands that its users need a sense of intimacy more than ever.

With this shift in the mindset, the future for Facebook and its apps, including Whatsapp, Messenger and Instagram, will have tons of improvements in their privacy settings. More spaces for private interactions, stronger end-to-end encryption would be inculcated. However, no official launch date has been announced for these features. But Zuckerberg made it clear these improvements are in line.

  1. Facebook Changes Its Algorithm

Facebook keeps changing its algorithm frequently. This time the updates would affect what people are seeing in their feeds. The first priority would be given to friends that the individual user wants to hear from (based on past engagement) and then on increasing visibility to the links that the user finds most valuable. Undoubtedly, not all of Facebook’s past algorithms have been friendly to Pages. But the latest algorithm updates are not designed to impact Pages. All these are methods to improve the scope of social media marketing.

  1. Messenger On The Line Of Update Too

As per the reports, all new Facebook Messenger will be lighter and faster. Also, all the messaging apps– Messenger, WhatsApp and Instagram would be made relatively seamlessly integrated. This would involve re-engineering the architecture of the platform completely. However, once accomplished, these apps would be much faster and easier for users to use. This is good news for marketers and advertisers as this means that they could run different styles of Messenger Ads as more usage could mean more potential placements on the board.

Facebook is also rolling out some new business tools along with these changes. Messenger, in particular, is going to have a drop-in option with book appointments option, lead generation templates and easy authentication. These will enable brands to provide customer care and drive actions like lead generation or even in-store traffic through Facebook Messenger. These features would be out soon.
These changes are huge and will turn out to be game changers in the field of social media marketing. Facebook is not only promoting marketing but also taking measures to make it more user-friendly and to expand it on larger platforms. It promotes greater privacy and the greater community features were definitely welcome changes! Also, they are offering a huge opportunity to marketers and advertisers to organically grow the size of the audience with the help of Facebook Groups and to build a community of engaged followers online.

Read More: Twitter Marketing Strategy : 2019 Edition

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Social Media Marketing

6 Tips To Manage Your Social Media Account While You Are On A Vacation

Being in the industry of social media marketing, it can be really hard to disconnect yourself to take a vacation. It’s termed to be as the nature of the job. The job requires round-the-clock commitment, therefore the people try to avoid any kind of vacation. It’s a fine line to walk on, but there’s a way out to have the best vacation and marketing maintain in both hand in hand. Given below are the tips to what to do before, during and after your vacation as a social media manager:

  • Before the vacation

You are required to execute this plan around one or two weeks prior with your team for the effective accomplishment of the plan.

  • Schedule Your Content

When you’re just a week out from your vacation, gather your team to discuss them about the various marketing campaigns and other content related stuff that might affect the strategy and content plan. Once you’ve set up the whole picture in front of you, start to schedule every piece of the content that needs to be live at the time you aren’t at work. Also in addition prepare plus three days additional content on the backend. This will give you a nice buffer in case you run into any type of issue. Plus if nothing goes wrong at that point of time, then it would feel nice to return to work without having to worry about posting the other day. If you are a social media manager of Instagram too, this can help you auto-publish posts on the social media by scheduling them in prior.

  • Onboard Your Temporary “You”

Get yourself an onboard team member who will handle your work while you are away. Appoint that person to handle all the emergencies or questions while you’re out of the office. Whereas you can schedule the Instagram posts, but still you’re gonna need someone to monitor the comments, answer DM’s, post stories content, etc. Remember to set aside time to make sure that the member should know everything, from the content plan to the marketing tools used by you.

  • Create An Emergency Plan

What would you do if something goes wrong with your content while you are away? That’s why it is necessary to make an emergency plan and implement it when needed. The plan should cover all the areas. Don’t forget to discuss the plan with your team members and review it to the stakeholders. Make sure everyone is in the agreement before your departure so you can have a great vacation with things running off smoothly.

  • During the Vacation

Now it’s time to sit back and relax !!

  • Set Rules For Yourself

If you can’t detach yourself from work, the key to having a good vacation plus effective work is to set boundaries. Make sure that you have set up specific check-in times and properly escalate things that need attention. Otherwise, you might fall into the void of endless emails in your inbox. Also ask your teammate to call or text you, only if it’s a real emergency.

  • After The Vacation

Are you feeling refreshed after the vacation? Settle in and now get back to work.

  • Settle Back Into Your Routine

This might be a bit difficult but you need to wake up and get back to work. Now that you are already prepared with the extra content before you left, this will help you regain the energy back so don’t overextend into rushing everything.

  • Get Updates From Your Point Person

Once you have settled in, check back in with the point person to see how things went on. Get to know if there was anything serious that had happened while you were out. Discuss your process and if things are required to be improved.

Working in the Social Media Industry expects the employee to be accountable 24/7 to them. But taking a vacation is very crucial for one’s health, creativity and happiness. And to achieve all this, you need a little preparation in prior and a supportive team.

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Facebook Ads

6 Common Facebook Advertising Mistakes

The total number of social media users worldwide in 2019 is 3.484 billion and as of the first quarter of 2019, Facebook had 2.38 billion monthly active users. The number is humongous and each of them spends at least an hour on this platform, which makes Facebook one of the best platforms for social media marketing. However, figuring out how to optimize your strategy isn’t always easy. There are a lot of tiny mistakes that are committed by the marketers which depletes the sole purpose of advertising on Facebook. 6 of the most common Facebook advertising mistakes are:

1.    Lack of a landing page

An advertisement without a landing page is like asking the viewer to not only see your advertisement but also to specifically open the website on a browser.  And that scenario takes place rarely. Absence of the landing page would mean that the purpose of Facebook has been watered down and turned ineffective.

2.    Too many words

Previously, Facebook had an automated ‘20% rule’. As per that rule, the word content couldn’t be more than 20%+ of the ad image. However, this rule was taken down but research proves that fewer words worked better. Higher percentages of word content risk the reach and effectiveness of the entire campaign. It gets boring for the readers to read long headlines. It was concluded that around 5 words were sufficient in the ad. Readers could easily be lured by short and catchy headlines on Facebook.

3.    Overlooking Video as a Marketing Method

The amount of content being created on an everyday basis is enormous. And not everything a person reads stays with him. However, strong words along with images or videos can leave a much stronger impact in comparison to only textual ads. Therefore, maximum advantage can be taken if Facebook advertisements are supplied with not just text but also some visual content. Since it’s not so prominent, therefore marketers could use this opportunity to fill the void and gain attention by posting video-based ads.

4.    Connecting to an irrelevant audience

A marketer could have a catchy advertisement yet not make a good impact. This could be due to a mismatch between the ad and the targeted audience. Since the main purpose of a Facebook advertisement is to generate new attention, so it is very important to cater to the right audience. In-depth analysis is required to know more about the targeted audience. Also, this can help the marketer in saving a good amount by reaching only the concerned potential number of people.

5.    Choosing the Wrong Type of Ad

Facebook offers many different types of advertising options. Another common mistake is when a marketer picks an ad type without making sure it’s the most appropriate type for the desired response. A marketer must be familiar with each type and its purpose and this will help him/her in selecting an appropriate ad. It could vary from a picture, video to slideshow or a canvas. Different type of ad types works for different types of audience. Also, the placement of the advertisement matters. It could be a desktop ad, mobile ad and/or a landing page ad. However, it takes a careful mix and testing to find the perfect advertisement and the right mode too.

6.    Testing Too Many Things at Once

A marketer could test different kinds of Facebook ads depending upon the type of targeted audience. But each of this should happen in adequate isolation. This gives time to the marketer to research on the level of impact the advertisement had on viewers. Putting multiple types of advertisements out on Facebook at the same time would make each of them competitive towards the other, thus reducing the impact envisioned by each one of them.
As a marketer, it’s is very important to be smart and flexible to be able to craft innovative and creative ideas for Facebook ads. The value and importance of social media marketing can’t be undermined. Being patient and regular experimenting often results in better than expected payoffs. Each marketer can learn from his/her own mistakes but these tricks can help you in avoiding a few of them.

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