Facebook is one of the most common social media platforms with over 2.38 billion monthly active users. It is widely used for publicity, advertising, marketing, information and so on. With technology updating itself every other day, it is very important to upgrade apps very often. This is the only way not to go obsolete in this fast progressing technological era. Therefore, all the apps launch their newer versions every now and then. Not just this, an update pops up every few weeks just to clear small glitches and to improve user experience. Facebook recently declared that a lot of changes are coming up. These changes are pretty happening. Along with this, updates in Facebook Messenger will also take place.
The following changes can be very advantageous for marketers and businesses, therefore it is important to know all about them to take leverage from these novelties.
- Increased Focus On Privacy
Mark Zuckerberg has set the tone for the future: a stronger focus on privacy. He stressed on the fact that measures would be taken to maintain privacy. Earlier posts were shared openly online by the people, with the aim to reach as many people as they could in their network and reveal more about themselves each day. But now, Facebook understands that its users need a sense of intimacy more than ever.
With this shift in the mindset, the future for Facebook and its apps, including Whatsapp, Messenger and Instagram, will have tons of improvements in their privacy settings. More spaces for private interactions, stronger end-to-end encryption would be inculcated. However, no official launch date has been announced for these features. But Zuckerberg made it clear these improvements are in line.
- Facebook Changes Its Algorithm
Facebook keeps changing its algorithm frequently. This time the updates would affect what people are seeing in their feeds. The first priority would be given to friends that the individual user wants to hear from (based on past engagement) and then on increasing visibility to the links that the user finds most valuable. Undoubtedly, not all of Facebook’s past algorithms have been friendly to Pages. But the latest algorithm updates are not designed to impact Pages. All these are methods to improve the scope of social media marketing.
- Messenger On The Line Of Update Too
As per the reports, all new Facebook Messenger will be lighter and faster. Also, all the messaging apps– Messenger, WhatsApp and Instagram would be made relatively seamlessly integrated. This would involve re-engineering the architecture of the platform completely. However, once accomplished, these apps would be much faster and easier for users to use. This is good news for marketers and advertisers as this means that they could run different styles of Messenger Ads as more usage could mean more potential placements on the board.
Facebook is also rolling out some new business tools along with these changes. Messenger, in particular, is going to have a drop-in option with book appointments option, lead generation templates and easy authentication. These will enable brands to provide customer care and drive actions like lead generation or even in-store traffic through Facebook Messenger. These features would be out soon.
These changes are huge and will turn out to be game changers in the field of social media marketing. Facebook is not only promoting marketing but also taking measures to make it more user-friendly and to expand it on larger platforms. It promotes greater privacy and the greater community features were definitely welcome changes! Also, they are offering a huge opportunity to marketers and advertisers to organically grow the size of the audience with the help of Facebook Groups and to build a community of engaged followers online.