New Ad-Ups on Google Ad Keyword Planner
Keywords are the phrases and words that are used in Google ads to find the audience the advertiser has been searching for. The right keyword can put your ad campaign in front of the right audience. The Google Keyword is a powerful and useful tool for keyword research built into the interface. This tool helps the advertiser to find keywords to create new Ad groups or campaigns. A list of good keywords can generate conversions for your website. But now if you would log into the Keyword Planner, you might see several new features like the ones mentioned below:
· Grouped Keywords
They are now available on the grouped ideas menu option. One can add all or some of their desired keywords in a grouped idea to a new or existing ad group. One can cover the full spectrum of the person as being searched for and discover the other related terms that may not come up on the keyword creation.
· Average Monthly Searches
Individual keywords can be seen monthly on the chart which helps to provide more detail in terms of search volume quantities and monthly breakdown.
· Addition to Existing Campaigns
Besides being able to save new keywords to a plan, one can add new keywords to the existing campaigns. This will help the advertiser to not put in the extra hard work again and again for the ad campaign.
· Competitive Column
This feature has been added to show how the competitive ad placement is available for the keyword. This cuts out the clutter that is scored by the competitive accounts and allows the marketers to gain a more accurate idea of space in terms of specific advertising campaigns.
· Daily Budget Suggestions
When the keywords are added to the plan, it provides a daily budget to make sure that the campaign budget isn’t limited on any day at a forecasted time period. For the B2B companies often see a lot of searches related to their product during business hours but might see a decline in sales during holidays. This feature helps them to figure this kind of problem out. Also, it is always great to monitor your ad performance over time, this can help the advertisers to have a strong start of their campaign.
Google has paid attention to the Keyword Planner for good results in their client’s business. The ability to add keywords to existing campaigns is a boon for a lot of advertisers.