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Conversion Rate Tag

A Guide to PPC Conversion Rates

A Guide to PPC Conversion Rates

PPC is the most popular model of internet marketing. As per this model, advertisers pay a fee each time one of their ads is clicked. Called as Pay-per-Click model, it is a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is the most popular forms of PPC. It gives access to advertisers to bid for ad placement in a search engine’s sponsored links. This is the first link that pops up when someone searches on a keyword that is related to their business offering. 

Conversion rates are considered to be the most common metrics that PPC campaign runners focus on. But it is important to know that it is a strong indicator of the ad’s performance. It is calculated using the number of conversions you get divided by the number of users who click on the ad and they ultimately visit your website or landing page. Conversions are considered when the users take the specific actions that you’re optimizing for. 

This can mean sales, but purchases aren’t the only type of conversions that advertisers are prioritizing. 

The types of conversions are:

    •   Generating sales
    •   Submission of lead generation forms
    •   Subscriptions to a blog or video channel
    •   Registration for an event, signing up for a free trial and more. 

What does PPC Conversion Rates signify?

The conversion rate mainly signifies how successful an overall ad campaign is during its driving action. Consequently, this tells how effective your ads are when paired with your landing page or website. 

What are the problems associated with PPC Conversion Rates? 

If the ads have high click-through rates but low conversion rates, then it’s a signal that there is a disconnect between the ad and the landing page. 

If you notice this obstacle then probable causes are:

    •   The landing page doesn’t align with the ad you’ve created.
    •   Offers that aren’t visible on the landing page. 
    •   Weak landing page
    •   Inappropriate language
    •   No CTA button
    •   Slow-loading landing page
    •   Complicated to navigate

Want to know more about keyword planner?

 

Tips for PPC Conversion Rates Optimization

These tricks and tips can help you to make sure that you optimize the conversions and drive the highest results from the PPC campaigns. The tips are:

  •   Provide relevant information in your ads.

It is important to give relevant and maximum information to the users. They should get exactly what they are looking for. Adding non-sense or irrelevant information drops the conversion rate drastically. 

  •   Check your site loading speed. 

It is important to check the loading speed at regular intervals. Slow speed could impact conversion rates and sink them. This is true for all the PPC campaigns. Look for elements that are slowing down your site and get rid of them. 

  •   Create relevant and targeted ads.

Importance of resonating campaigns with the target audience is paramount. This can increases the success of your ad campaign tremendously. This can be done by categorizing audience segments. Also, use retargeting to re-engage customers and boost overall conversion rates.

  •   Don’t neglect other metrics. 

Having a strong conversion rate is good, but that’s not enough. Therefore, it is important to optimize your entire ad campaign for conversions. Keep a check on other metrics like cost per conversion, cost per click, etc.  If these costs are too high, then your campaign wouldn’t be a success overall. Keep an eye on your campaigns to make sure that you’re spending on clicks lines up as well. 

 

Maintaining strong conversion rates is in direct relation with profitability and ultimately, indicates campaign success. This should be in accordance with other metrics. Taping conversion rates can also be useful as you can troubleshoot issues in your funnel and determine what can be done to improve results from the PPC campaigns. 

 It is important to note that conversion rates do fluctuate based on other factors like location, industry, purchase value, etc. The longer the funnel, lower the initial PPC conversion rate will be.

However, retargeting can help boost overall conversion rates, making up for the different and increasing your overall ROAS, so make sure it’s a part of your PPC mix.

Read More: Google’s New Gallery Ads – Everything You Need To Know

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Make Your Instagram eCommerce Sales Rocket Up

Make Your Instagram eCommerce Sales Rocket Up

According to a recent report Instagram has announced that they have 500 million active users. Out of which around 350 million logs into the platform every day and are active followers. This factor puts social media marketing upfront. Around 97% of Instagram users engage regularly with different brands around the world. It has a good ROI, And ROI is something your business requires the users are in a mood to buy. Also if you are an influencer, you can earn around $4,200 per year by just promoting other brands. If you are looking forward to getting eCommerce sales from social media like Instagram, then there are a few tips below to help you with it.

      • Social media helps to crave out authenticity and the brands want to be a part of it. If you are able to create content from the root, and it’s a bit boring then it will definitely not work in here.
      • Try to get more and more comments on your Instagram profile. Also, on the other hand, comments help you build an important relationship between the brand and the user.
      • Ensure that the quality of the content is of high quality as it can act as a currency to get engagements with the targeted audience. 
      • Make use of the Hashtags, which are relevant to your product.
      • Pre-load your content in advance dates by using various marketing tools. This will help ensure that you keep your Instagram profile filled up with relevant and good updates under regular intervals.
      • Responding to your comments is as necessary as having good content. This could bring up a huge effect on your business in a good sense. Try to assign this work to some dedicated member of the team to handle the support requests on all of your social channels.
      • Better brand visibility means higher is engagement. Make sure that there isn’t any way left from your side to reduce the number of steps before the actual conversion. 
      • Create a customized landing page with your profile’s link.
      • By just having a look at your competitor’s profile page, you will be able to figure out that their somewhat main reason to get successful is by sharing personal and private photos on the page. This is done by them to emotionally make a connection with the users.
      • If you want to sell your eCommerce sales on Instagram, it might work. Make a rule to make your customers feel valued and focus on to engage the community with plenty of content generated by users. 
      • Share behind the scenes photographs on your feed. This would help you to emotionally connect with the audience by giving them a peek of the backstage. Try to share as many photos and do not forget to add a geotag on them. Remember that posts that have a geotag, one gets a 79% increase in the engagement.
      • 40% of the Instagrammers follow a rule of giveaways and perks. Try and announce discounts with much more appealing texts and graphics.

Instagram usually does not requires one to have a budget focused on generating sales. For the audience, it is like a shopping mall. Therefore, if you are an eCommerce website, you should implement these tactics as soon as possible.

Read More about SEO: How To Deal With A Drop In SEO Traffic.

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Know How To Create The Perfect SEO Report

In order to create a good SEO report can be a daunting task for sure. Every advertiser needs to meet both the elementary and robust needs of the company. In this case, SEO reports play a vital role. Mentioned below are some essential points you need to make SEO reports for the clients:

  • Traffic: Channel 

If your client’s main goal is to get organic traffic to their website, they always put traffic at the beginning of your SEO report. A Source/Medium section would give more specifics about where the traffic is coming from, where one should spend your time and spend. 

 

  • Conversion Rate and Goal Completion 

Your clients will be interested in the metric of the conversions, hence make your conversion rate visible at an SEO report. Once you know the rate, it can help you to explain the rest of the report. The best way to illustrate the conversion rate is through goal tracking.

Read More: How Can Voice SEO Boost Ranking?

  • Page-Level Traffic

 One may know where the visitors are coming from at this point, but it’s important that where they are going. Make a report for the client to find trends and see what people are actually clicking on to bring in the traffic. It helps the client to know whether they should spend more time to improve the product page or do they need to publish more photos and videos.

 

This tool will not only show the clients the speed of their pages but also let them know what to fix. While the metric is important, SEO has shown success to give in great user experience. One video or image can slow down a site but in some cases, the tool must reveal critical issues that may be harming the SEO performance.

 

  • Time On Site And Bounce Rate 

Bounce rate and time on site help one to give insight into whether the content you are creating is “sticky”. For example, if you see that the users are leaving the landing pages after 10 seconds, but the landing pages have many outbound links then you should probably don’t need to worry about time on the site and bounce rate for the page.

 

  • Rankings And Links 

Like most of the agencies and marketers still, report on a single keyword ranking. Google shows different results based on a variety of factors, like history, personalization, etc. There are a lot of tools that can help one monitor the links on gains and losses. These tools can give one insight into the competition and where there are a lot of SEO opportunities. 

 

  • Future Recommendations And Execution Plan

 The best thing one can offer to their clients is to give them a recommendation section at the end of every section. 

No matter what metrics are pulling out, one should have been an option to compare timeframes: month to month, year to year, etc. Always use the comparison feature to create great SEO reports for clients.

Read More: 4 Most Common E-Commerce advertising Mistakes & Ways To Avoid Them.

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