“More than 1.7 million merchants sell using Shopify platform.” (Source: Shopify Unite)

Why use Shopify for your online business?

• Highly customizable 
• Simplified backend administration
• It has many useful in-built tools
• It is easy to use and does not require complex coding skills
• It is an advanced platform with several SEO features 

SEO can hugely impact sales when developing a business through Shopify, just like any other business website. Hence, it is essential to establish effective SEO strategies to gain more traffic.

What is Shopify SEO?

Shopify SEO is different from other website SEO. Here, you optimize product listings along with content. However, it often creates SEO problems that might negatively affect Shopify SEO and your business if done wrong. 

How to optimize the Shopify site for search engines?

• Organize the structure of the store

Customers want to see an organized and manageable product list that they can find easy to browse. The last thing they want is chaos and difficulty finding the products and getting lost in the labyrinth of links on your website. 

Simplify the product categories and make them easy to reach. 

• Satisfy customers

Limit customers’ frustrations when they visit your shop by providing a better website speed and experience. A satisfied customer is more likely to stay longer and engage more with your site. Moreover, we live in a low attention span world where people want instant results. Hence, it is essential to improve the Shopify website by,

• • Using compressed images to reduce website load time
  • Using responsive theme
  • Producing mobile-friendly website

• Provide product collections

Provide a group of product collections from different categories to minimize the number of search pages for visitors. Moreover, it makes the customers’ experience easy, and it also appeals to the search engines by improving semantic understanding. 

Offering product collection is beneficial because,

• • It allows writing meaningful descriptions using keywords
  • Boosts user-friendliness
  • Improves internal links
  • Enhances page’s relevance and site strength

• Keyword research

Keywords are the heart and soul of SEO because that’s how a search query begins. Identify relevant keywords by,

• • Analyzing customers’ behavior
  • Examining products
  • Taking help from keyword research tools
  • Analyze competitors’ pages

Keyword research is highly essential to run an effective Shopify SEO campaign, and hence, a professional SEO services provider can be beneficial in many ways because they,

• • Have advanced knowledge
  • Stay on top of trends
  • Possess strong analytical skills
  • Holds relevant technical knowledge

• Optimize product pages

You don’t want to miss out on providing the best customer experience by neglecting the optimization of the product pages. 

• • Start with pages that yield the most conversions
  • Write clear page titles to offer a proper understanding of the page
  • Include meta descriptions to increase click-through rate
  • Use unique and original content with relevant keywords
  • Poor keywords can deliver negative SEO results

Shopify SEO recommendations

• Remove duplicate content because it is one of the significant issues created by Shopify. In addition, it complicates the search engine’s process of identifying actual content. 
• Integrate Google Analytics to track and report website traffic.
• Build quality backlinks to enhance the number of visitors to the Shopify site and increase credibility. 
• Canonical tag and domain canonicalization help search engines identify the authoritative domain from other identical pages.

Shopify provides an excellent platform for online businesses, and Shopify SEO helps beat the competition. However, to reap maximum benefits of integrating SEO for the Shopify website, partner with an SEO services provider.

The post The Ultimate Shopify SEO Guide for 2022: Increase Organic Traffic to Your Online Store appeared first on AquGen Technologies.

E-Commerce growth Post-Covid-19

Digital marketing trends post-Covid 19 will see a definite change. Thus, here are some of the key points you may want to keep in mind for the marketing to movi=e in full flow:

• Interest and behavior:- People won’t be having the same temperament and outlook on the products as 8 months earlier. You will see a definite shift in their interests in products as well as their behavior for the product you are offering as well. You need to optimize online marketing in such a way that it reverberates their choices well.

• Relationships:- Customers were always the key but Post Covid 19, the customer relationship shall rule the way the marketing department works. Try and attach your audience to the product while building good relationships. Converting the relationships to expand the net is a must. 

• Creativity:- People are now pushing towards creativity as they want to escape the monotonous nature of life. And more ecstatic you make them, better shall be the campaign product. There will be a better response rate and conversion as well. Have a large room for experiments and it will give you valuable data that you can make your strategy with.

• Challenge the Strategy:- Marketing strategy is a must for the business but if you need to survive the grind of E-Commerce growth post-Covid, then you need to change the strategy you used to work with. As it needs to be more adaptable, flexible, and bright. You cannot stick with data and steps alone.

• AI and bots:- This is one of the most definite areas you need to work on. You can never ignore the AI and the presence of bots in the online marketing department. You cannot be everywhere at once and with the internet going in omnipresence is something you need to have for yourself. AI and bots serve the purpose and make it easy for data collection.

• Strong CTA buttons:- Remember the reach of the department and the products and thick accordingly. Don’t use the wrong CTA buttons that don’t resonate with the product you are offering. A strong CTA button has to be there for the audience and for the reach of the company as well. Digital marketing trends post-Covid 19 will change with the share buttons as well.

Conclusion

E-Commerce growth post-Covid 19 will surely see the surge that you are imagining. Thus, one needs to start with the new normal that is already taking over. Try to make things easier to reach as people are surely going to be in a hurry soon enough. The future of E-Commerce post-Covid can never be definitely predicted right now but some trends can be imagined well.

The post How Coronavirus is Changing the Phase of E-Commerce in the Present Times? appeared first on AquGen Technologies.

How to create an attractive press kit?

A press page or Media Page is easy to create and gives an outlook to the press about the highlights, your stories, your people, photos, and the media that you want to showcase to the people.

To create a Press page for the web page follow the steps below:

• Step 1: Select the Web Page developer of your choice and select on the add page section
• Step 2: Name the Page ‘Press’ or ‘Media’ and select the layout for it.
• Step 3: Add the content that you want to showcase. It should have stories, people of the community, etc.
• Step 4: Add a Contact Me Button on the page and Voila.

These are steps for creating a digital press kit for eCommerce that you are working with.

How to aim for the Press Kit strategies?

In order to create your press kit strategy for a better press, there is only the truth that you need to address and a strong sense of the products and the positioning.

• Include your story

The companies past play a very vital role in the shaping up of the business. Thus, why not sell it out as well; allow the press to know about the story behind the eCommerce or the business that you are now running full-fledged. 

• People

It is also important to mention the core team that worked the most for the company from the very start as it gives a better acquaintance and reference to the complete page and the press releases as well.

• Press Release

News and other information is a part of the press release which in turn is the part of the Press Page or the media page. To address ‘how to create an attractive press kit’ never forget to add the press release section for it.

• Highlighted products and photos

People and the press both love photos as they give an insight into the complete business one is running. The highlights play a similar role in it making it more glittery to look at.

Here are some of the digital press kit strategies for eCommerce that you will keep in mind

Conclusion

We pretty much covered how to create an attractive press kit as well as the press kit strategies that you want to look at initially for the eCommerce that you are working with. The Press Page brings the company a step closer to the people who want to highlight your company for something or for the news as well. Thus, keep the contact me button handy in the complete section as well for a better reach and easier interaction within the page. This will create the best page for the press and the highlights will give you a great start for the organic crowd that wants to learn something or the other from it.

The post Creating Tactics for Digital Press Kit for e-Commerce appeared first on AquGen Technologies.

The Best E-Commerce Marketing Strategies

In order for you to create a strategy takes into account that you need to produce a website for it. Then come these online marketing tips and tricks for your E-Commerce site.

• Connect: Connection with the customers or the audience is an important part of your E-Commerce site, which makes it one of the most important E-Commerce Tips. If there is not a single part of interaction then it will create a series of obstructions for you for a long period of time. Now, in order to create a connection, you should use as many social media connections as possible. Make them feel connected to your product and at the same time make them attracted towards your asset.

• Provide Information: Information plays a vital role in giving out access to people. When you are running an E-Commerce site, you need to understand how crucial the content you provide to your customers is. Most of the time people fall for the product’s pros and cons because it is easier to provide that info in points. 

• Pictures and Videos:- Pictures of the products as well as a short video on it are always recommended because people find it more attractive. They see a valid proof of the product and a virtual set allows you to get more attention. Social Media is best to create such videos. You can also lure them in with some teasers of upcoming products. It will be a great practice for you to add this into your E-Commerce Marketing strategies.

• User Experience: Give a great user experience to your customers. As the impression remains there lingering for them to visit every time. The more flawless it will be, more shall be the engagement of the customers. A good user experience lets the product be more attractive to the customers as well because the easy and smooth working lets them browse and select easily.

• Reviews: On the set of the E-Commerce Tips, Customer Reviews add on to your benefit. The newer customers crave to see what other people think about your product. On top of that, you will find them to be more and more attached to your product when there are better reviews available for them. Sometimes negative ones also work as they highlight the pros more and more. There is always a great window for them to compare your product with others. Try to make it more competition worthy so that you get an upper-hand on the fight.

Conclusion

These online marketing tips and tricks for your E-Commerce website will definitely help in a run that you can easily get on with your competitors. You are ever to cross them if you play your cards right with these E-Commerce Marketing strategies. Remember to keep in mind the customers and the target audience that you are working for.

The post How to Win the E-Commerce Marketing: Some Tips and Tricks appeared first on AquGen Technologies.

Many developers say that WordPress isn’t right for e-commerce websites. But with a rise in the number of 3rd party developers and their feature-rich plug-ins and add-ons, WordPress will gain popularity with time. Now it is embedded with versatile plug-ins, features, themes which support the clients and users. The following are SEO plug-ins in WordPress are mainly focussed on building an e-commerce website:

1.     Yoast SEO 

Search engines are the first thing that drives traffic towards a website and Yoast SEO has managed to serve more than 7 million websites. The plug-in comes first in the mind of every digital marketing person as it is easy to implement, maintain, and offer a lot of features even in the free version. Also, it gives a full-page analysis and optimizes the website. That’s not all! You get an easy to understand explanation of all factors that are good or bad for the website. This plug-in is easily available in both the Free and Premium version and this makes it highly popular. 

2.     All-in-one SEO pack 

All-in-one SEO pack is another plug-in that e-commerce website must have hosted on WordPress. It was introduced in 2007 and it is the biggest competitor of the Yoast SEO plugin. This plugin is like Yoast SEO but it is best for the users who don’t do the on-page SEO optimization themselves. It can enhance the content by adding Meta tags, titles, descriptions, and keywords using the best SEO practices. Also, it can add alt tags in images to ensure they rank higher. The best part is that it can save you from Google Panda Penalty by detecting duplicate content with its advanced algorithms.

3.     W3 Total Cache Plugin

This is a great plug-in that can be used to optimize the speed of the website by page caching. Most of the e-commerce websites have slow loading which results in losing a lot of customers. So, this plugin acts as a savior. It offers fast website load time to all the visitors. Also, if the plug-in is paired with a CDN (Content Delivery Network) like MAXCDN, it lets you deliver the data from various servers around the world. This ultimately reduces the burden of delivering data from only 1 server and increases the website’s loading speed.

4.     WP Meta SEO

WP Meta SEO is another great plug-in for your WordPress e-commerce website. The plug-in comes with several great features and it is free to use as well. It allows you to change and edit the Metadata of your website such as posts, pages, custom posts types, etc. from a single page. It comes with an XML and HTML sitemap generator, 404 error redirection and a broken link checker tool for internal links.

5.     LinkPatrol

It is a great plug-in for assessing the backlinks of the website. It brings clarity about how many outbound links need to be cleaned and what is the type of quality and effectiveness of each link on the website. The main purpose of this plugin to keep the website healthy.  

6.     Broken Link Checker

This is a must-have plug-in for WordPress e-commerce websites as it focuses on finding broken links, 404 errors, and missing images that are available on the website. Also, it gives an option to prevent search engines to index and following the broken links of your website.

7.     Rel NoFollow Checkbox

This plug-in comes in very handy when you wish to include a no-follow attribute on the links with a checkbox in the insert/edit link popup. It helps in stopping any other website that can link with your content.

8.     Slider by Nivo

This plug-in allows adding sliders to showcase multiple images to the visitors on different sections of your WordPress e-commerce website. It is very simple to use and lets you create an image slider, carousel, or an image slideshow.

9.     Schema Pro WordPress SEO Plugin

This is the most updated plugin to implement the rich snippet on your website. It ensures to drive greater and quality traffic to your website. 

10. Redirection

It takes care of several redirection issues of your website. All the redirection issues such as 301, 302, 404 errors, etc. can be handled with this plug-in. Also, you can easily redirect all your URLs with this plugin and keep the records of all the redirected URLs as well.

These are the 10 must-have WordPress e-commerce plug-ins. These will ensure that your website can run smoothly and leaves a spotless image on the minds of the audience. 

The post Best SEO Plugins for WordPress E-Commerce Websites appeared first on AquGen Technologies.

• Slow-Loading Website

A slow loading would affect the conversion rates drastically. Imagine someone actually clicked on the link to buy your product and/or service and then the landing page takes forever to load. So the visitor gets frustrated and leaves.  This is one of the most common yet repeatedly occurring mistakes. Most of the advertisers don’t realize the importance of a faster-loading landing page. This could have a drastic impact on their ad conversions. Most of the customers don’t wait more than 2 seconds for a page to load. Google also stated in their research that when the website loads quickly, it reduces the chances of people bouncing away.

• Not focusing enough on the product description

This is the most under-valued concept.  Not everyone is convinced of shopping even till date. The only way to convince the audience is through images and words. Uninteresting images and words are one of the e-Commerce mistakes that each advertiser should avoid. The words and images of the ad must be so captivating that the prospective customers not only get an idea of what the products are all about but also be convinced that they are missing out on it if they aren’t buying it. You have to help them and communicate the experience you deliver with any of your products explicitly.

• Not giving Google Shopping option

A lot of e-Commerce brands don’t realize the importance of Google Shopping when running ads for their products. This is an easier, one-click option wherein the prospective customer would get the details of your products in an organized format which is preferred by the search engine. It makes the entire process of searching, selecting, and buying a product a lot easier. This is a major advantage for the advertisers as they only have to pay for clicks that are on the verge of converting. This is an economical and money-saving technique.

Google Shopping catalog appears alongside the Google search results whenever the search engine detects a shopping match. However, the location of these ads is predetermined. It is in a special shopping box either on the top or on the side. These ads improve the performance of your ad.

• Repeatedly Showing the Same Ads

How many times have you been annoyed because you kept seeing the same product over your entire digital space? Be it on your feed on Facebook, an ad on YouTube or when you’re reading some content on a website! This is another mistake that most of the advertisers end up doing: showing the same product over and over again without any changes in the price. Somehow it is important to understand that an ad must be popped to notify something new. It could be about a drop in the price or some offer or feature.

However, there are ways that advertisers could follow to prevent and overcome ad fatigue.

The ways are:

• Reduce ad frequency.
• Use the process of creating ad campaigns with multiple ad variations. It could involve creating ads with different background colors, different ad copies, different layout, different images, etc. It must be done to evoke interest and to break the monotony.
• The advertisers must rotate these ads every few days.
• Also, ads must be scheduled to run on different days instead of running them running all the time.
• Change the offers and throw sale options after some time. This makes the product and brand more appealing to the target audience.
• Test the performance of different offers to find out which ones work the best. Also, you can use second and third-best alternatives in future campaigns.
• Rotate your target groups every few days. As per this technique, an advertiser must divide the current target audience into smaller sections based on shared interests and characteristics. And then each of those targeted groups must be shown the ads on regular intervals and not every day. This cuts down the cost and reduces monotony as well.
• Regularly update the data related to the targeted audience. You should exclude people who have already interacted with your ads.
• Make sure that the product images are clear and load fast. Ensure that even the large and attractive images optimized at small file sizes.
• Also, the content of the page is crisp, short, and engaging. Boring lengthy monotonous wouldn’t interest anyone.

Making mistakes is common but learning and improving yourself is the bigger task at hand. Each advertiser must understand that a remarkable product page involves a lot of moving parts, but focusing on these three fundamental elements – visuals, copy, and reviews. Make sure each of these departments is exceptionally well on your page.

The post 4 Most Common E-Commerce Advertising Mistakes and Ways To Avoid Them appeared first on AquGen Technologies.