Press pages, Media Pages, our kits are the pages that make the media handle a bit easier for the eCommerce business one is running through. Thus, a business needs to create a press that is attractive enough as well as gives validity to the audience. Recently the digital press kit for eCommerce has seen a surge around the internet and here is a small guide to start with it as well as how to make it appealing enough.
How to create an attractive press kit?
A press page or Media Page is easy to create and gives an outlook to the press about the highlights, your stories, your people, photos, and the media that you want to showcase to the people.
To create a Press page for the web page follow the steps below:
- Step 1: Select the Web Page developer of your choice and select on the add page section
- Step 2: Name the Page ‘Press’ or ‘Media’ and select the layout for it.
- Step 3: Add the content that you want to showcase. It should have stories, people of the community, etc.
- Step 4: Add a Contact Me Button on the page and Voila.
These are steps for creating a digital press kit for eCommerce that you are working with.
How to aim for the Press Kit strategies?
In order to create your press kit strategy for a better press, there is only the truth that you need to address and a strong sense of the products and the positioning.
- Include your story
The companies past play a very vital role in the shaping up of the business. Thus, why not sell it out as well; allow the press to know about the story behind the eCommerce or the business that you are now running full-fledged.
- People
It is also important to mention the core team that worked the most for the company from the very start as it gives a better acquaintance and reference to the complete page and the press releases as well.
- Press Release
News and other information is a part of the press release which in turn is the part of the Press Page or the media page. To address ‘how to create an attractive press kit’ never forget to add the press release section for it.
- Highlighted products and photos
People and the press both love photos as they give an insight into the complete business one is running. The highlights play a similar role in it making it more glittery to look at.
Here are some of the digital press kit strategies for eCommerce that you will keep in mind
Conclusion
We pretty much covered how to create an attractive press kit as well as the press kit strategies that you want to look at initially for the eCommerce that you are working with. The Press Page brings the company a step closer to the people who want to highlight your company for something or for the news as well. Thus, keep the contact me button handy in the complete section as well for a better reach and easier interaction within the page. This will create the best page for the press and the highlights will give you a great start for the organic crowd that wants to learn something or the other from it.
