Marketers and business owners often focus on being discoverable and forget that people also rely on quality content. Moreover, they try to equilibrate between ‘keyword optimized’ and ‘keyword stuffed’ and neglect that being on top of SERP without conversions won’t do any good. However, along with discoverability, it is also essential to boost your organic …
Continue reading “7 Practical and Proven Ways to Improve Your Organic Click-Through Rate (CTR)”
Google announced the launch of Dynamic Exclusion Lists on April 15th, a new safety feature that will make it easier for advertisers to protect their ads from running alongside content that does not align with their brand or campaign. When irrelevant sites are excluded from your buyer persona, there is better optimization fruit. Also, there’s …
Continue reading “Things You Should Know About Dynamic Exclusion Google Lists”
Google is retiring Target CPA and Target ROAS bidding strategies, instead layering a tCPA and tROAS threshold with Maximize Conversions and Maximize Conversions Value respectively. Currently, the bidding strategies Target CPA and Target ROAS can be used to optimize your campaigns towards a certain goal at a certain cost. These bidding strategies are being discontinued. …
Continue reading “Google is Retiring tCPA and tROAS Bidding Strategies”
The most surprising trends we see in digital marketing is the search for businesses or services “near me.” The global pandemic has only slightly slowed the growth of these opportunities. These “hyperlocal” advertisers are not focusing too narrowly or unwittingly sabotaging themselves, they are targeting prospective customers right where they are – at home, at …
Measuring the effectiveness of Digital Marketing is one of the greatest challenges that organizations are facing today. There are numerous processes to gauge the effectiveness of a marketing campaign. Once you understand what is working for your website, what products or services are most and least popular, you can further understand and define your marketing …
Continue reading “How to Blend Web Analytics and Digital Marketing Analytics to Grow Better”
This year has been a pivotal change in the course of Search Engine Marketing. The major changes in the Google algorithm made SEM an important part of the strategy. Either in the field of Paid marketing or in the field of SEO, all is already covered with SEM. you need to think about the strategy …
Continue reading “Search Engine Marketing in 2021: Trends and Strategy”
PPC has been emerging as a way to earn and make money based on simple statistics, probability and knowledge of the market. The target is to earn from the keywords that will make the users click on a certain ad. A PPC advertising network is more like a web of the net that a marketer …
Continue reading “A Guide to Top 6 Best PPC Advertising Networks List”
This is the second part of the article. As yet in the first part, we have learned about the major Google Ads mistakes that many of us have been doing, i.e. avoiding important account settings, utilization of numerous keywords in one Ad group. For more information, let’s continue. Not using the right keyword match types …
Continue reading “How to Avoid Major Google Ads Mistakes (Part 2)”
Google Ads can prove to be a powerful marketing tool if done properly. How Google Ads can help in converting the leads? Viewers clicking on your ads, then turning into leads, and finally into getting the payment from your customers. Sounds perfect right? But what if you have spent your money on Google Ads and …
Continue reading “How to Avoid Major Google Ads Mistakes (Part 1)”
Media buying is ensuring that the content of a commercial ad is getting viewed by the intended audience. A media buyer ensures that the ad links directly to the intended audience to make sure that the ad served its purpose well. These ads are usually related to a product and they are published on TV, …
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