PPC is the most popular model of internet marketing. As per this model, advertisers pay a fee each time one of their ads is clicked. Called as Pay-per-Click model, it is a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is the most popular form …
Category Archives: Paid Media
Programmatic Ad Buying
The evolution of programmatic advertising has been very progressive in the past few years. From online video ads to TV, there are a number of options to make it feel like an impervious process to understand. Programmatic can be defined as the Display Trading Council in order to use automation in selling or buying of …
Benefits of Real-Time Bidding
Real-time bidding (RTB) is used to automate something that could be done manually. RTB platform uses the marketing specifications which you can use to input and it helps you to find the right places to display the ads. Not only this, but it also makes use of the financial data that the advertisers supply, and …
Mark the Difference Between Programmatic Media Buying and Real-time Bidding
These two concepts, Programmatic Media Buying and Real-time buying seem to confuse many investors and traders. Even though they may appear similar, there is a difference between them. To know better, each of them must be considered individually Programmatic Media Buying It is an automatic running program that is based on an algorithm or schedule. …
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What is Programmatic Advertising?
It is next to impossible to capture the attention of consumers in today’s digital ecosystem because of the number of distractions. There are more than 1.9 billion websites and millions of applications and digital properties across different channels. They are being viewed and in use on an everyday basis. Therefore, it makes sure that your …
What is Real-Time Bidding?
Real-time bidding is a relatively newer concept in the field of trade inventory which is based on convenience and innovative technological approach. It has become an important part of digital advertising strategies from both the supply and demand side. It can contribute a lot when you’re trying to get the best from advertising, from the …
Google’s New Gallery Ads-Everything You need To Know
Besides being a Google advertiser do you like the various carousel ads on Facebook and Instagram and want to get the same feature on Google Ads? Well, the wait for this just got over with the new year of 2019. Google has introduced the Gallery Ads this year in the Google Marketing Live Keynote. The …
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Tips to Boost the Performance Of PPC Campaigns
Pay per Click (PPC) Advertising is one of the most popular methods of advertising and also the most effective one as it generates immediate and qualified traffic that is on the verge of converting. PPC has the power to display the ads to a highly targeted audience at the exact time when they are actually …
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What are the ways to optimize your website for lead generation?
The business practices have come a long way from staying enclosed within metal shutters to accepting e-wallet cash by small vendors; technology is right there knocking on our door. Every big business firm to small MSMEs are doing business online with accepting orders to provide customer service; the world is moving at the pace of …
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Pay Per click strategies to be implemented in 2020
The internet is not just an entity but an entire kingdom on its own. It’s growing at the same rate as the universe, i.e. unknowingly. Now that we have completed the second decade of the 21st century, business platforms have remarkably prospered both online and offline. People are exploring new areas of earning money from …
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