Are you putting off building an email list because you have doubts about it? Many people with businesses, blogs, and social media do not realize how important it is to build an email list when they are starting first.
The benefits of building an email list are too many to ignore. The most important one is they can have a mind-blowing impact on your website’s traffic and revenue generation.
So what exactly is an email list? Let us see the top reasons why businesses should have an email list and why it is so valuable.
What is an Email List and Why is it Important?
An email list is a list of emails of visitors/customers gathered from your website who would like to receive updates, discounts, information, and other details about your business via emails. You can use an email list to send out business announcements, blog posts, or any new service.
Email marketing is the best way to connect with customers online. A study by my campaign monitor found out that the chances of getting a click-through rate are 6X times higher with email marketing. Moreover, email is 40 times more effective in acquiring new customers than social media like Facebook and Instagram.
Benefits of Building an Email List
- Personal Emails Easily Get Messages to Customers
The biggest advantage of email is it lets you make your business messages personal. You can address each individual with names and give the message according to your requirement to each individual. Moreover, users feel more engaged and real in personal online conversations.
Due to constant updates on social media, it is much likely for your customers to miss updates in their feed. Email lists are important and much effective at getting your messages in a personalized way in front of your customers as compared to social media
- Get Visitors to Return To Your Website
With several new messaging technologies emerging, people still prefer emails for business messages. More than 70% of the people leaving your website never return. You mustn’t miss the chance to turn a casual web surfer into a visitor and then generate leads.
People are much likely to go to your website when they get a personalized business message in their inbox from you. You also have the advantage of inviting them back with a well-written announcement and sale offers.
- Helps You Build Intimate Relationship With Users
A fact: Everyone feels more interested in an email that starts by using their name.
There is no better way to interact one to one with every user other than email. Personalizing helps your email marketing go from average to great. The direct nature of emails can help you talk to your users in person and ask them personally if they face any issues.
A happy customer always helps to grow your business with word of mouth. Such conversations help you build an intimate relationship with your customers.
- You Own an Email List
When it comes to online business, your email list is the only thing after your website that you have control over. For instance, you may have thousands of followers on social media, but those followers are owned by respective social media companies and not you.
Email list building gives you the benefit of having everything of your own. Getting complete control over your subscriber list and focusing on building your email list is a smart business move.
- You Will Make More Money
Sending emails to your customers can build trust between you two. This can help people join your website through emails and thus convert website visitors into leads.
Since these people joined through the email list, you already know that they are interested in what you are offering. They might even put in the work to hear from you!
A report by the Direct Marketing Association says that the average ROI of email marketing is 4300%, so it ends up being incredibly inexpensive.
