Introduction
The measure of Return on Investment (ROI) primarily depends on Search Engine Optimization or SEO. SEO helps gain rank and visibility on the internet. Research shows that over 70% of people ignore paid advertisements making it essential to optimize your content online. But the increase in competition and advancement in technology is becoming more and more challenging to lead in this race. The base operation involves engaging traffic to the company’s website, and this is achieved by an SEO strategy. Everyone will be competing in 2020 for the top spot in SERPs with the rising scope of artificial intelligence and virtual reality.
Google traffic has been shaken up by the mobile and speed-related efforts. However professional help might be needed to ensure enough traffic to your company website. So here are a few expected SEO trends that will matter in 2020.
SEO Trends that will matter in 2020
- Mobile-based: Since Google started using mobile indexing first since March 2018, the focus has been diverted to mobile optimization for businesses serious about digital marketing. It is important to note that the mobile index first does not mean mobile-only. It just means that Google uses the mobile version to track the migration of sites. It is helpful in terms of SEO as if the website is optimized according to the mobile versions; the ranking will be affected. To check if your pages are giving users the required experience, the Website Auditor can be used.
You can also track the speed of loading of your page. With high-speed internet, it gets necessary to track the page speed. The speed of loading has been an essential factor in determining the rank and migration of the website for desktop versions. But speed has now become a vital parameter for analyzing a website. The PageSpeed Insights tracks the loading speed of the page.
- Voice-based: Talk about user-friendly technology when it comes to using Siri or Alexa or simply saying Ok Google on your Android device for searching online content. With voice assistants, you get quick answers without going through the typing task. 50 % of the total research is predicted to be voice searches by the year 2020.
The SEO gets diverted to voice optimized keywords research and content. This is more interactive in voice searches than other conventional ways.
- Video-Based: Visual experience is more driven and forwards in determining the engagement of viewers of content. The average 1-minute video has more than a million words. The usage of multiple senses also ensures that more and more people are attracted to a website. So, video optimization will earn more value as an SEO trend in 2020. About 87% of viewers prefer videos as less effort is required. Besides, videos can be made more interactive with the addition of stories or movies.
- Amazon Search: As a product brand, it gets essential to engage with popular seller websites like Amazon and Flipkart. Research says over 50% of consumers go directly to Amazon to search for products. So basically if you are selling something and ignoring Amazon then maybe you are neglecting those over 50% potential buyers. Similar to Google search, Amazon provides on-site search and with this Amazon becomes Google’s e-commerce. So to sell books, clothes, shoes or accessories, you should keep in mind Amazon optimization in your SEO strategy.
Some steps can be followed as to how you can optimize Amazon search:
- Keyword research should be done first. This can be done by using tools in Rank Tracker.
- Keywords are used in the place of the title of your product.
- Images provided on the listing should be of high quality.
- Use ‘in-Google’s words’. It is a way to know what keywords or Meta tags target what item on the site.
- Go through reviews and comments of the customers.
- Ranking Signal of the brand: The webmaster trend analyst at Google, Gary Illyes, said in Pubcon that online brand mentioning is used by Google in its search. There are two ways to do this. Firstly the brand as an entity is discovered through unlinked brand mentions. Through this analysis, Google gets a better picture in a particular section on its authority.
Secondly, reputation is important in ranking. So Google distinguishes between good and bad on the basis of complaints, reviews, comments etc. So these sentiments affect the brand value and hence reflect the ranking.
Ways to achieve branding is:
- Backlinks can be used as a strong signal for classification. Mention your brand organically. Try solving complaints before they are further addressed and put a negative impact on your brand.
- Try addressing the problems of customers as quickly as possible. Try and add positive content about your brand.
- Interact with customers who mention your brand and engage in a healthy conversation.
- Revolution in Artificial Intelligence: AI is being used lately in many fields in the technical world. From machine learning to advanced retailing of brands, AI is gaining popularity everywhere. Google is using AI in copying human behavior on various websites. This helps Google in getting relevant data and also in on the page and off-page analysis of a product. Google also rewards sites with the best content and a high level of usability. So in 2020, artificial intelligence will surely change the focus of SEO in marketing.
Also, content richness, social media, GDPR, clicks on a website, etc. account for new SEO trends to be followed in 2020. Also, link building can be used which connects one site to another and can increase traffic on your website. These not only improve website ranking on Google but also gain your potential buyers and increase your Return on Investment. Search engine optimization gathers various users and has been used ever since the web content is being developed. But with the advancement in various technologies including artificial intelligence and voice search, the SEO will follow some new trends in 2020 and show advancement in the field of online marketing.
