The social network is the new normal today. We love scrolling through and liking posts. With billions of active users across various social media platforms, business organizations have realized the potential of social media ads. Out of all social media platforms, Facebook is undoubtedly the market leader. With more than two billion active users, Facebook is like a “virtual country”. The administrators of this “virtual country” introduce regular updates to make the user experience even better. They are always looking for the latest technological innovations to enhance user engagement. One of the most popular “user-engagement” tool used by Facebook is Facebook Messenger Bots.
What are Facebook Messenger Bots?
Facebook Messenger Bots are a refined form of chatbots that can be deployed on Facebook pages for interacting with users. They are programmed to cater to user requirements immediately and respond with relatable solutions for their problems.
According to a recent report from Facebook, approximately 61% of users used Facebook Messenger Bots to contact businesses between March-June 2018. You might wonder why texting has become the new normal for business interactions. Actually, texts are really simple, and they can be sent on-the-go even with slow data speeds! Then why won’t people love them? Fb Messenger Bots are also helping businesses with Social media advertising and helping generate more leads. Many organizations have already realized its importance, more are expected to join soon.
Why use FB Messenger Bots to increase conversions?
Using Facebook messenger chatbots on business pages offers various benefits. These Chatbots improve lead to conversion ratios. The major reason behind their effectiveness is that they send pre-designed texts which are written effectively. Such texts are sent only when needed to.
Below are five ways in which FB messenger bots can increase conversions for your company:
- By improving customer care services
When one uses chatbots, the most obvious function is to use its automation for 24×7 user interaction. By using automation, the customers would feel desired as they will get an immediate response to their queries. In the case of human executives, the replies may be sluggish and unrelated given their mood and fatigue at that moment. Social media marketing platforms provide an effective platform for promoting products and services on relevant social networks.
A business earns its reputation by the way it treats its customers. Therefore, if businesses want to improve their conversions rate, they must provide accurate answers to customer queries to ensure a superior customer experience. The biggest benefit of providing relatable answers is that it helps the customer to decide whether they are interested in the product or not.
When the FB Messenger bot offers an immediate response to the customer,it also reduces the chances of the customer looking for an alternate provider. In business, the quicker you respond, the higher is the customer retention ratio. All of this is possible when you provide accurate and precise information within time.
- Establish your brand value
Your Facebook messenger bots can be used to inform users about your company through various social media channels. The easiest way of doing it is by starting a conversation with interested users. It is entirely your decision on how you present your brand to your target audience and create a need for your services and products. Having a strong brand recognition, allows you to make successful sales without any hassles!
- Begin with greeting people on your chatbot. You can start by asking them about their requirements before you actually talk business!
- Provide a menu button at the bottom of the messenger window. This way users can be in complete control of the conversation.
Brand awareness can also be raised directly using the chatbot in social media apps such as FB Messenger by telling people about recent events related to your company. You can also tell them about the various customer satisfaction initiatives undertaken by your company.
- Encouraging more people to visit the product pages
Once your target audience is engaged with the FB messenger bot, you can suggest them to visit your landing page of products. It is up to you how you do it but remembers it should not look like an obvious sale making step. In case you don’t know how to do it, you can add a shop button to the menu of the chatbot. If the conversation is well planned and engaging, there are high chances that the customer will check your company’s product pages.
- Sending broadcasts to customers for increasing their engagement
You can also send the latest broadcasts to your regular customers through various social media apps for better engagement. This will inform them about newer products, services, and advancements made by your company. In this way, customer engagement can be improved by letting them know that you care for them. Remember to keep the broadcasts not too straight forward that they depict your only sales motive. Also, don’t bombard your customers with too many notifications. You can send these broadcasts and notifications periodically. In this way, the customer will stay curious and is likely to make a purchase in the future!
The broadcasts can be used to inform customers about the latest business news and why you think it would be important for them to know about it. If they find the content relatable, they are likely to accept your invitation to visit your website or business page. One thing that must be kept in mind is the notifications must be engaging and not just sending them any random information. You can ask questions if they want to continue etc. Chatbots must give the user the freedom to leave as and when desired.
These are just a few guidelines through which you can successfully deploy Facebook messenger chatbots for increasing conversion rates. Remember, over 53% of people prefer those businesses which are readily available through text communication. With proper planning, you can use your Facebook Messenger Bots to engage your customers, draw them to your website, and then convert them into leads to boost your sales figures.
