In order to create a good SEO report can be a daunting task for sure. Every advertiser needs to meet both the elementary and robust needs of the company. In this case, SEO reports play a vital role. Mentioned below are some essential points you need to create SEO reports for the clients:
- Traffic: Channel
If your client’s main goal is to get organic traffic to their website, they always put traffic at the beginning of your SEO report. A Source/Medium section would give more specifics about where the traffic is coming from, where one should spend your time and spend.
- Conversion Rate and Goal Completion
Your clients will be interested in the metric of the conversions, hence make your conversion rate visible at an SEO report. Once you know the rate, it can help you to explain the rest of the report. The best way to illustrate the conversion rate is through goal tracking.
- Page-Level Traffic
One may know where the visitors are coming from at this point, but it’s important that where they are going. Make a report for the client to find trends and see what people are actually clicking on to bring in the traffic. It helps the client to know whether they should spend more time improving the product page or do they need to publish more photos and videos.
- Page Speeds Insights
This tool will not only show the clients the speed of their pages but also let them know what to fix. While the metric is important, SEO has shown success to give in great user experience. One video or image can slow down a site but in some cases, the tool must reveal critical issues that may be harming the SEO performance.
- Time On Site And Bounce Rate
Bounce rate and time on site help one to give insight into whether the content you are creating is “sticky”. For example, if you see that the users are leaving the landing pages after 10 seconds, but the landing pages have many outbound links then you should probably don’t need to worry about time on the site and bounce rate for the page.
- Rankings And Links
Like most of the agencies and marketers still, report on a single keyword ranking. Google shows different results based on a variety of factors, like history, personalization, etc. There are a lot of tools that can help one monitor the links on gains and losses. These tools can give one insight into the competition and where there are a lot of SEO opportunities.
- Future Recommendations And Execution Plan
The best thing one can offer to their clients is to give them a recommendation section at the end of every section. No matter what metrics are pulling out, one should have been an option to compare timeframes: month to month, year to year, etc. Always use the comparison feature to create great SEO reports for clients.
