In order to run a successful email marketing campaign, it is important that you stay current with the best email practices of the time. This article covers the most important email marketing tips, along with actionable advice that will help you implement them right now. 

1. Get Personal 

Personalization is one of the most important aspects if you want to strive in Email Marketing. This does not mean addressing a subscriber by his name. There is more to personalization – 

• • Being Relevant
  • Sending timely emails
  • Anticipating your subscriber’s needs

If you want to master the technique of personalization in email marketing, you need to have a strategy for collecting relevant data from your customers. 

• Use the “Double Opens Strategy”

Using the “Double Opens Strategy” will ensure that more subscribers open your emails. This means a better chance of driving more revenue from the email campaigns. 

Double Opens Strategy means resending the same mail to subscribers who did not open your first email, but with a different subject line. This step is important as 7 out of 10 people on your email list will not open your email for the first time. Resending the same mail with a better subject line will boost your open rates and email marketing ROI. 

However, before you send the same emails, pay attention to these things:

• • Optimize your preheater text
  • Pay attention to your send time
  • Create better subject lines to captivate the eyes of non-readers
  • Wait for 3-5 days before you resend the same email to non-openers

• Use a cliffhanger in your subject line

The best way to get more people to open your emails is by engaging them. You can hook your email subscribers by your subject line and for curiosity, you can use a cliffhanger. A cliffhanger is used as an old-school copywriting technique that holds something back from the readers which ultimately drives them to know more. 

For example – 

A subject line from Orbitz, a travel fare aggregator website – “Woke up like this….”

From Trip Tribe – “The Secret to a Great Vacation….” 

Because an eclipse follows an incomplete subject line, people tend to open these mails. But make sure you do not overuse this technique as it will annoy your readers. 

• Preheader needs the same attention as your subject line 

The more enticing and catchy your preheader text, the better open rates you will get. A well-crafted preview text that complements the subject line will increase the engagement rate to your mails.  

So, learn how to optimize your preheader text and subject lines. 

For example – Pottery Barn optimizes his preheader that compliments the subject line. 

Reminder – Your Preheder is as important as Subject line

• Contextual CTA buttons

If your CTAs are not engaging enough, your campaigns could fall short. When crafting CTA for your mail, ask these questions to yourself – 

• • Is it easy to act on?
  • Is it descriptive?
  • Is it hard to miss?

For example – Blue Nile creates a CTA engaging enough that creates a strong sense of urgency that can help in driving action. The CTA button also gels well with the subject line and copy of the email.

• Engagement is a Priority

Marketers usually use email with a short-term goal in mind, that is, to boost sales. Instead of going with this goal, you should focus on building a relationship with your subscribers.

People join your email list because they want to know more about your business, not because they want to buy products from you.

Always remember that engagement is the key to driving good returns from your email campaigns in the long run.

• Keep the Subject Line Concise to Standout in Mobile

If you want to increase your email open rates, you should trim your subject lines!

This is because 51% of emails are opened on mobile devices these days. You don’t have much space to draw in your readers, so try to keep your subject lines concise and compelling that will make readers want to know more.

To keep your subject lines short, enticing, and captivating, use these tips:

1. • Leverage the power of personalization
   • Use creativity
   • Use numbers, symbols, and emojis

For example – 

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How can podcasting boost your content marketing campaign? 

• Listeners are increasing

RedSeer consulting says India had 71 million active users in 2020, which increased to 95 million in 2021, showing a 34 percent increase. As per its analysis, the total time India spent on entertainment in Oct’21 was around 2290 billion minutes, in which podcasts accounted for 2.5 billion minutes.

It is clear from the above studies that the use of podcasts is increasing with passing time, and it is one of the best reasons to include podcasting in your content marketing strategy.

• It is cost-efficient

In the Golden Age of Radio, expensive equipment and exclusive studio were needed, but the modern age is saved from it. For a newbie podcaster, the basic requirement is,

• • Computer/laptop
  • A quality microphone 
  • Headphones 
  • Reliable recording software

However, you can add many more things to the list, but you can always upgrade it later.

• Build your brand in less competition

Other content marketing platforms like social media and blogs are crowded, and succeeding through those mediums is getting difficult each passing day. However, podcasts have only started to gain momentum, and it is the right time and the right place to start marketing. Moreover, with a good podcasting content strategy, any podcast can thrive.

• Audio content is well-suited for multitasking

Blog posts, social media posts, and emails require the audience’s undivided attention, which means they cannot do any other work while reading a blog or watching a video. Moreover, decreased attention span puts those marketing mediums in a darker light. 

On the contrary, a podcast is much more convenient as it allows people to listen to the audio while jogging, cooking, and commuting. 

• • 80% of listeners tune in to their favorite podcast channel while traveling to and from work. (Discover pods- Podcast trends report)
  • 69% of people consume podcasts doing their housework. (Discover pods- Podcast trends report)

• It can be converted into a blog

When planning a podcast, you must take notes, and it can be easily converted into a blog. Google cannot crawl audio content because they have fewer words, and you can turn a blog into a blog for your website.

• It stimulates brand affinity and loyalty

As podcasters talk in a friendly manner, the audiences of podcasts are much loyal, and brand affinity is achieved by engaged audiences. A loyal fanbase is built by creating compelling and engaging content and producing consistently. Moreover, when audiences are engaged, they are more likely to connect with the brand on social media and websites that increases the business.

• Format options

Depending on the type of your content and audiences’ requirements, podcasts provide a variety of formats like,

• • Storytelling 
  • Conversational
  • Monologue
  • Interviews
  • Theatrical
  • Roundtable

It does not end at producing a catchy and compelling podcast; podcasting brand strategy involves good marketing to reach better audiences and build a fanbase.

Tips for creating a podcast marketing strategy 

• • Know your listeners
  • Create quality content and engage your listeners
  • Follow a plan
  • Optimize for SEO
  • Use a moderate amount of advertisements
  • Provide call-to-action
  • Have guests on the show
  • Start email newsletter
  • Be a guest on other shows
  • Conduct giveaways
  • Promote on social media

Content marketing is no-more about only blog posts; people utilize different mediums and platforms for content marketing. Customers are consuming audio content more than ever, and it is essential to meet this paradigm shift with podcasting. Most importantly, podcasting can improve relations between producers and listeners.

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Although influencer marketing is skyrocketing, a critical point to keep in mind is – the PR crisis. Moreover, avoiding a PR crisis during influencer marketing is every brand’s aim in today’s complex world.

Why is it essential to avoid a PR crisis during influencer marketing?

Influencers can make or break the brand’s reputation. If influencer marketing is done right, it takes the brand on top, but the company might have to face people’s wrath and vexation if it fails. Below are a few examples of how influencer marketing got wrong.

• James Charles and grooming allegations

James Charles, an internet personality and makeup artist faced many accusations of grooming boys online. The first allegation came out in February 2021 when a 16-year old boy shared that Charles groomed and pressured him into exchanging explicit photographs on Snapchat. Later on, three more boys came forward on Twitter, TikTok, and Instagram. In April, Charles apologized, held himself accountable, and addressed all grooming allegations. A week after this, Morphe, a cosmetic company Charles worked closely with, suspended all the collaborations, and YouTube temporarily demonetized his channel.

• Jeffery star and her beauty line “Cremated”

One of the most influential make-up artists, Jeffery Star, launched her beauty line “Cremated” amid a global pandemic. Unfortunately, her followers attacked her for launching an eye-shadow palette when the world was preparing to face a pandemic in May 2020. Moreover, her palette came in grey, black shades and was named ‘The Morgue,’ ‘Death Certificate,’ and ‘Casket Ready’ that sounded insensitive. 

• Kris-wu

When Kris-Wu, a Chinese-Canadian superstar who has been a brand ambassador for various prominent brands like Loius Vuitton, Bulgari, L’Oreal men, Kans, and Lancom, was accused of sexual misconduct by several women, the Chinese public boycotted the brands he had endorsed.

How to prevent a PR crisis during influencer marketing? 

• Find the right influencer for your campaign

Damage to influencers’ reputations may lead to a situation where the brand’s esteem is spoiled.

As the consumers associate the values defended by influencers with the brand, even if the mistake is not directly related to it, every declaration of the influencer carries the potential to affect the brand. Hence, it is essential to research well about the background of influencers.

• Use social listening tools

Social listening software comes with a lot of data, analytical tools, and customizable options that help track down the right influencers for your brand. In addition, many of the software offer free trials like BuzzSumo, Hootsuite, Buffer that protects your budget.

Moreover, Google search hashtag analysis will also help gain insight into influencers’ activities.

• Analyze the profile of influencers

When looking for influential profiles, it is essential to find an influencer relevant to your brand’s niche. However, before putting your finger on any of them, a few factors must be considered like,

• • Monitor their profile and terms for direct linkage to your products. For example, when your products focus on a healthy diet, an influencer who tries every delicacy of the world and is a food lover might not be the best fit for you.
  • Analyze their activity, number of followers, engagement rate, advice to followers, and interest in feedback from followers. 
  • Examine if their audience is your potential customers
  • Ensure that the influencers communicate and present themselves relates to your brand values.

• Demand authenticity

When thousands of posts are shared every day, the reliability of brand collaboration becomes questionable. Moreover, when influencers do not use the commodities they advertise, the trust issue increases. In addition, when influencers do not have a truthful connection with the product they promote, the brand’s reputation comes into question.

• Beware of the fake influencers.

Fake influencers are much more common, and association with them is the last thing you want when forming a new brand partnership. Moreover, investment in a fraud influencer may put you in financial and legal trouble. Therefore, ducking out fake influencers is one of the essential influencer marketing tips.

Some signs of fake influencers include,

• Overnight growth
• Generic comments
• Disproportionally high engagement
• Doubtable fame
• Fake people as their followers

However, even after many precautions, some campaigns might trigger a PR crisis unintentionally. A drafted PR crisis management guide helps them overcome the controversy during such times.

Conclusion

Influencers are called influencers because they HAVE an influence on ordinary people. If carefully chosen, they can take your brand on top. However, detailed investigation and extensive research of an influencer are mandatory before selecting any influencer.

The post How to prevent a PR crisis during influencer marketing? appeared first on AquGen Technologies.

What is a podcast?

The podcast is an audio program based on a particular theme or topic to which you can subscribe and listen whenever you want. Generally, a podcast series is a discussion harnessed by one or more hosts on a topic or event. However, with the covid-19 rules, the podcast industry has also seen radical alteration, and remote recording has taken the place of face-to-face interviews. 

How to record a podcast remotely?

If you are starting a new podcast, the first step is to consider your goals. What is the style of your podcast? The most popular styles to choose from are,

• Interview podcasts
• Conversations between hosts
• Narrative podcasts,
• Solo shows

Every niche will have different needs, and its understanding will identify your equipment, setup, and software requirements. 

What do you need for recording a podcast remotely?

• A microphone

Using a built-in microphone on your computer can be a mistake, and your audience will not stick around long if your audio upsets their ears. An investment in a good quality microphone will save you from a lot of hassle.

A wide range of mics are available to fit your budget and requirement,

• • ATR2100
  • Rode NT1-A
  • Blue Yeti
  • Rode podcaster

Of course, your guests might not have professional mics, but your audience will expect clear and crisp audio from the host. 

Tip: Pop filter for mic eliminates the ‘p’ and ‘b’ sound when you speak.

• Headphones

Headphone selection is not as critical as choosing a mic, but headphones can be beneficial in several ways. It prevents your mic from picking up feedbacks, gives control over the sound and recording, lets you know if you are plucking up the background noise. 

• Podcast studio setup

Though you do not necessarily need a soundproof room, choose a quiet area away from noise and distractions. Reflection filters around your microphone filter out additional noises and give echo-free, studio-quality sound. The carpeted rooms can also dampen the echo of the room.

• Notable guests

Not everyone can be a great communicator who can enchant your audience, so selecting a compelling guest is essential. They should also be knowledgeable enough to answer your questions promptly. 

• Softwares to record

Picking up the software to record can depend on whether you need audio-only or audio-video. A variety of software is available to choose from, like Zoom, Skype, Zencastr, Riverside, and squadcast. 

Tips for recording a podcast remotely

• Choose your genre wisely.
• Use double-ender recording to record on both ends.
• The selection of audio-only or audio-video depends on your content, topic, and theme.
• Don’t forget to edit your podcast.

While podcasts have become a medium to fulfill the human’s need for storytelling, setting up a podcast might sound too technical. Selecting the equipment, platform, and method greatly depends on your topic and theme. Many companies provide services to set up your equipment, software, guests, and strategies for your podcast.

The post How‌ ‌to‌ ‌record‌ ‌a‌ podcast‌ ‌remotely?‌ ‌ ‌ appeared first on AquGen Technologies.

How to SEO optimize all blog posts?

To optimize your blog posts for SEO you may want to consider the following points:

• Keyword Research: Keyword research is the main element to write a perfect blog post. Keywords play a vital role in the ranking of the content. Thus, think about the keywords that will be governing the content that you are going to write. Not only the primary keyword is important for your post but it is also equally important to understand the secondary keywords which appear in the “Related Posts” section in the google search.
• Content: the content that you want to include in the blog post should be unique and authentic so that people would like to read it. Plagiarism is the main downgrade that causes your blog post to rank down. Curation is the best way to start your content for any Keyword as Curation gives you direction for the content and then you can process accordingly.  Read This:- Duplicate Content Checkers for Better Content Production
• Using Videos and Pictures: videos and pictures are also important for SEO. when you optimize your blog posts for SEO. Videos and pictures let you get the attention of the audience faster. The better the organic crowd you get from the videos and the information you conclude from it the better will be the rank of the post. 
• Linking: internal linking and external linking is also important. References create a better chain and network for your blog posts. What it gives is more and more references to your site as well. Try to refer and link those websites that are just beginning to get attention. That way you will be able to earn their trust and that small gesture will get you some organic references for a good amount of time.
• Title: last but not least is the importance of the title. The best and micro tip from all the SEO blog tips is the optimization of the title tag. The title serves the role of displaying your name or rather the post’s name on the internet. Try to be creative and Keyword friendly with it. There are certain trends on titles you can follow, one of which is odd numbers is a better option than using an even number.

Conclusion

These are the key points to ponder on when you SEO optimize all blog posts on your website. optimize your blog posts because it definitely provides a great reach for the already present post. Moreover, these SEO blog tips are rendered in a way that will give you a nice kickstart for optimization and write-up.

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But let’s start with the Long-Tail keyword meaning and then will tell you how to use Long Tail Keywords and their importance and benefits.

Defining Long-Tail Keywords

The less searched, the more specific keywords that are used when searching a query on the internet. This is the simplest one you can get. In other words, Long Tail Keywords meaning can be declared through different aspects:

• • Specific
  • Consisting of more than 3 words
  • Voice searched keywords
  • Low search volumes

If a keyword falls under this category then you can definitely call it a Long Tail Keyword. These are really useful in every regard. Moreover, it is finding its place in SEO and will surely gain some better grounds from it.

How to Use Long-Tail Keywords?

Long-tail Keywords are giving an edge to the changing world of voice-searches. On one hand, you have SIRI and on the other hand, you have ALEXA which is quite famous. When you are searching for some product or service you won’t ask them ‘plumbing’, rather your query will be more natural, ‘find, plumbing services near me’. Long-Tail Keywords are a part of the same thing.

• Research

To use Long Tail Keywords, you need a definite amount of research. Though the search volume is less, you need to make sincere changes to make it more and more compatible with your business. Think about what should be the customer query for your product.

• Content

Content is something that addresses the Keyword to the point of change. To understand this think of the content as a major reflection of the keyword. The primary ones will be the target where the content should point out and the secondary keywords are those that will keep the support going for the primary ones.

Important for you: – Duplicate Content Checkers for Better Content Production

• Cover the related ones

The Keywords that you took time researching are the most valuable ones, but you also need to cover the related keywords from the area. When you search the primary phrase you see the related searches at the bottom of the page. Those are also important for your content. If you research them good you will find things that are relevant to you

Importance and Benefits of Long Tail Keywords

To put it simply Long-Tail Keywords are important for SEO:

• • Voice Searches

• • Low competition

• • Provides context to content

• • Conversion rates

But on the other hand, Long-Tail Keyword Benefits are many as well:

• • Provides higher Ranks for the competition

• • Easy targets to work on

• • Personalization

• • Greater in terms of niche contents

• • PPC network

Conclusion

With that, you may now confidently work with the Long-Tail Keywords to make it better for your content as well as your site. You now know, ‘how to use Long-Tail Keywords’ and ‘why are Long-Tail keywords important for SEO’. Meaning has been defined. All you need is to push towards the usage as well as how you can work with it for your convenience.

The post Benefits, Importance, and Usage of Long Term Keyword appeared first on AquGen Technologies.

Thus, here is a small guide to backlink quality vs quantity that will help you understand the difference as well as make sure you invest time on the better of the two.

Backlink Quantity or Quality

• Backlink Quantity

The amount of backlinks that bring the crowd to your site is referred as backlink quantity and it is definitely important to have a good number of people referring you and at the same time crowd coming to your site

• Backlink Quality

The standard of the backlinks that are referred back. In other words the origin of the organic crowd. Quality can be referred to as the organic or toxic linking of your site and reaching of the crowd from thereon.

These are the simpler terms to take into account, but on a serious note quality and quantity of the backlinks are both important for your website.

The battle between quality and quantity

If you want a direct answer for the battle, it shall definitely be the quality. The reason for it is simple, there are times when more quantity of backlinks won’t bring a good reach to your site. Moreover, there is toxic backlinking as well which makes your site vulnerable for Google to de-index. 

On the other hand, if you get one quality backlink from a reputed site then the crowd that you will get will be in turn organic as well as a white hat. The push on the difference between backlink quality and quantity ends as soon as you understand the need of the hour.

Sometimes you get a great amount of reach from many backlinks but the condition is that your backlinks are organic and from a good site. It should not bring toxicity to your site first hand.

How Backlink Quality helps you to get a better ranking?

When backlink quality vs quantity came into question it was no doubt had to take into account the ranking of the google. Previously the quantity ruled the ranking on Google. In other words, if you had a good number of backlinks from other sites then your page would have been on the top position but now with the algorithm updates, things have changed.

Backlink quality allows you:

• • To get better reach

• • A good crowd

• • Feasibility to the audience

• • Good referencing

That is sure to bring your position on the SERPs to a better ranking. Gone is the time when the stuffing gave you an edge, now it is the tie of reality to settle in. No more can you make things look better, now you actually need to give the effort.

Conclusion

While bringing things to a close it is important to understand the difference between backlink quality and quantity. This will put your question of backlink quality vs. quantity to a rest. You can very well understand how important it is to have a quality and feasible backlink to your site.

The post Is Backlink Quality more Important than Backlink Quantity? appeared first on AquGen Technologies.

We have made a list of tools that will help you to find the duplicate content and will help you to work with it and make your content unique so that the SEO works best for your site and the ranking as well.

Some tools for the duplicate checking

The list that we have created has to be the free one, it is so because why will anyone want to invest in duplicate checking when their website is just on the verge of growing up. Thus, here is the list for you:

• Copyscape Duplicate checker:

This duplicate content checker has been recommended by Yoast SEO which runs the SEO for WordPress. But there are other advantages to it and that should be taken into account. First and foremost it is completely free and the content can be checked without any limitation of words that most of the other duplicate content checkers has.

The only setback is that it displays the top 10 of the results and nothing beyond that for free.

• DupliChecker:

Another one of the tools to check for duplicate content is the site known as duplichecker.com and it is really one of the best free setups out there. It gives you two to three options for the content to check, like through the site address, or copying the text that you want to check. 

The limitation in this one is the word count that it can take. Moreover, some of the users tell that it is not completely accurate, there are glitches but at the end of the day, it does the work.

• Unicheck:

It is a duplicate content finder that has various areas to take into account. Its interface is the best inline because of the easy to reach features and take down all the useful information about the duplicate content at once. There are multiple choices for the document, or rather it supports a variety of documents to start with. With a nice and strong algorithm, it gives a great efficient work output.

• Smallseotools.com:

It is another of the free duplicate content checker, that has a nice fan following for its printable report and exclusion of certain sites. Though it comes with limitations of word limit of 1000, it gives a thorough check and is a great way to work with plagiarism. There are other options available on the page, for backlinks, broken links, and keyword research and those too are one of the best inline.

• Copyleaks :

It is another of the best tools to check for duplicate content. Its checker has been recorded to be able to flag almost all the content that you want to get available.

These are a few of the tools one can use to check for duplicate content on the website.

Duplicate content greatly harms your page ranking on google because it confuses Google’s algorithm for the authentic content as well as the ranking based on the links.

Conclusion

To bring things to a close I want to point out another one of the checkers and that is Grammarly. Though it can be made fully usable only after the purchase of the packs, its Plag check is the best in the complete web for the content to be ranked no. 1.

Anyways, the above-mentioned tools will give you a great headstart for your content and page rank.

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Some Content Marketing Strategy: 

In order for a company to create a content marketing strategy for 2020 one needs to understand certain areas of concern:

• • Uniqueness
  • Audience
  • Time
  • target

These are the four parameters of the content marketing strategy for 2020. Now to create an organized strategy one should firstly carry out these steps:

• Don’t club but Create Creative

This has to be the new motto. Because most of the websites are creating content just because they need to publish it at regular intervals. Creativity is the least of the interests for them. Thus, in 2020, the strategy has to be the creativity, uniqueness and authenticity of the content.

• Think about the people

In order to give an answer to the question the public asks, you need to think about the type of answer they should get. Do you want to let them read on and on and be Sherlock Holmes to find the answer? Or do you want your answer to be easily available to them and drive the audience where it is necessary?

• Videos, conversations, and Live streams

As the new shift videos, podcasts, conversational content, and live streams are the shining knights for your content. Choose wisely and let your content be the best inline. You need to calibrate each and everything based on the trends that the market is living with. Thus, make your content rich with all these and rank top in the line.

• Where do you want to be?

Content is one thing that requires time as well as an aim. If you lack any one of them then you have to plan better. Organic reach is not an overnight process, nor is the aim that you are planning to achieve. Be realistic with the goals and give time to your content as well.

• SEO

Well, this will never change for the years to come and even if it wants to Google simply won’t let that happen. Thus, go with the flow and kill each of the aims completely with strategic planning. Content marketing strategy has to involve SEO. your content should be free from plagiarism, keyword-rich and result-focused. That will ace the SEO working to the best.

You have seen the tips and tricks for content marketing and can work with your strategy now. 

Conclusion:

All of the strategies are necessary for the planning of your content as well as ranking. The best ranks are reserved for those who work best with these tips and tricks for content marketing. If you are willing to solve your problem in the department, always watch the trends that are following. A simple tip though: keep the voice recognition idea handy. It may have good potential in the near future.

The post Tips and Tricks to Create Content Marketing Strategy for 2020 appeared first on AquGen Technologies.

Youtube has become a powerful tool for marketers to reach new target audiences and is also the most widely used search engine platform after Google. You may upload an amazing video on the platform but it’s of no use if it’s unable to get views. The following are the 8 effective tips in ensuring that your video gets ranked highly on Youtube and enjoys increased audience views.

1. Use a target keyword to rename your video file

The procedure to youtube search engine optimization using a keyword is similar to how it’s done with the written content. Identify the keywords using SEO tools and once done, place it in your video file name. For eg., if your identified keyword is “Best SEO tools”, your file’s name could be  “best-SEO-tools”.

2. Add a keyword naturally in the title

The title is the first thing that catches the viewer’s eye when searching for videos. So make sure you are adding keywords to the title of your video file in a way that it looks natural and makes sense when you read them aloud. Don’t let the theme of your video be lost just for the sake of adding keywords to the title. Make your title not only captivating but also clear and understandable. Also, keep it short-limiting to just 60 characters. 

3. Optimize video description 

Youtube video optimization allows your video to show up in the suggested video sidebar of YouTube. Google has prescribed an upper limit for the video description which should not exceed more than 1,000 characters. Keep the description clear and concise so that the viewer gets a clear idea of what your video is all about. Youtube displays only the first three lines of your given description and the rest goes in the ‘Read more’ section so try to keep the important information (CTAs or crucial links) within those lines.

4. Use popular tags which add meaning to your topic

Add relevant tags to let your viewers and YouTube know what your video is talking about. Using tags, YouTube assesses the content and context of your video and suggests it along with other similar videos. Choose accurate and meaningful tags that’ll help your video attract more views. 

5. Place your video under a category

Once the video is uploaded, you have to categorize it under Youtube’s “Advanced settings”. Categorizing is essential as it helps YouTube to group your video with similar content videos and this helps in getting more reach among different audiences.

6. Use an attractive video thumbnail 

The video thumbnail is the first element that is seen by the viewers. Based on how attractive and captivating it is, audiences decide whether to view the video or not. It says a lot about the video content and therefore greatly influences the number of clicks and views your video receives. Though Google provides an auto-generated thumbnail, one should always opt for custom-made thumbnails. 

7. Add subtitles or closed captions to your video

To a great extent, subtitles or closed captions optimize your video’s reach by highlighting significant keywords. Closed captions/subtitles help viewers watch your videos with ease and therefore lead to higher audience engagement with your content. Upload a transcript text which auto-syncs with your video or use timed subtitle files- either way your video will enjoy increased views. 

8. Keep the content of the videos interesting

Create engaging videos as only then a viewer may think of coming back to your channel. Choose informative and interesting topics for your video content as it attracts more attention from viewers that increases your chances of coming under the suggestion bar of Youtube. Also, pay attention to production quality.

Adopting these tips will help rank your video high on YouTube. Make sure you are sticking to good quality content for the video so that you enjoy more views and reach for your videos. 

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