This is stated during the Google Search Central SEO hangout from February 25, where we also learned it’s impossible to stop Google from trying to crawl URLs that no longer exist.

Google may continue trying to crawl URLs years after they’ve been deleted from a website, and there’s nothing site owners can do to prevent that from happening. Therefore 404s are unavoidable, even for the most diligent of SEOs.

Robb Young asked a series of questions that derive the information from Mueller. Young has a site that is returning 404’s in the Search Console for the URLs that he deleted 8 years ago. The URLs were 410’d, and no links are pointing towards them.

Mueller says 8 years is a pretty long time for the continuous crawling for the non-existent URL. But it is not impossible. If Google saw that the URL was living in the past, then it may crawl it from time to time. He suggests, if you know the URL is not existing, you can simply ignore it.

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“Seven or eight years sounds like a really long time… if it was something that we saw in the past then we’ll try to recrawl it every now and then. We’ll tell you: “oh this URL didn’t work.” And if you’re like: “well it’s not supposed to work.” Then that’s perfectly fine,” says Muller.

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Young asked if there is any other way to send Google a strong signal that it does not exist anymore? Mueller says there is no guarantee that they are not going to re-try it. Well, it will not cause any problems. To answer, Young Mueller says that it’s not just a few URLs that are returning. There are 30-40% of URLs in the report, which is having a 404 error. And it is perfectly fine and natural for a site.

Google can usually remember URLs long after you remove them and try to re-crawl those at any time. However, there is no need to stress when there is a 404 error in the Search Console for the URLs which do not exist anymore.

The post Google Says it’s Fine if 30-40% of URLs in Search Console are Showing 404s appeared first on AquGen Technologies.

Blockchain spending is anticipated to reach approximately 12 Billion USD by 2022 according to a report by the International Data Corporation. Industry leaders have quickly realized it as a game changer in many business use cases and the disruptive potential of the technology. 

So how can we apply the Blockchain across verticals, and in which ways can it transform traditional business?

Let us find out.

Management and Operations

Blockchain can help streamline business processes and reduce the friction between parties involved in the exchange of information. Enterprise blockchain can use a validated, private and shared ledger to guarantee the quality and origin of information and services. 

It can help elevate the level of trust between parties in the business network, allowing participants to work together without any additional guarantees. Entities working within the same business tend to trust each other because they are unified by the same goal of helping the company succeed. However, when individuals representing different companies need to work together, that trust is rarely present, thus making collaboration difficult. Blockchain builds trust and can bring benefits to the processes across multiple organizations.

Accounting

Accounting is full of challenges — from the over-complex tax code to the paramount need for accuracy and precision. The blockchain can address these issues with simplicity. The transparency provided by the blockchain can decrease the time auditors spend sampling and validating transactions. By having more time at hand, auditors could focus on controls and other vital tasks.

Human Resources

HR professionals are responsible for planning, recruiting, interviewing and hiring new staff. In the process of Human Resource, a great deal of technology comes into play. As per Society for Human Resource Management, blockchain could be used to modernize hiring by quickly verifying the credentials provided by job candidates and even existing employees. In addition, blockchain can prevent third-party companies from providing inaccurate data about the candidates. Blockchain-based systems can also affect payroll, especially in multinational corporations and businesses working across countries by simplifying and standardizing payments in different currencies, changing the way companies compensate employees. 

Marketing

Juniper Research suggests that advertisers are expected to lose an estimated 44 billion USD by 2022 due to frauds. The blockchain technology can significantly reduce “click frauds,” enabling the marketing executives to actually reach their targets.

By utilizing the system to manage budget spending, remove intermediaries and prevent fraud, the risk of overcharging and underperformance is reduced.

Legal

Blockchain is the gateway to enormous amounts of data that can enhance law firms’ ability to find hard evidence or contradictions in the case. Smart contracts could also come to play, enabling automatic transfers of assets once certain conditions are met. Disputes could be resolved directly and very efficiently, saving judges, lawyers, and clients a lot of time. Blockchain could also bring an end to the escrow accounts, where legal firms hold the money until the previously specified conditions are met.

The post How Blockchain Will Transform Business and Economy appeared first on AquGen Technologies.

Compare Cloudways vs GoDaddy for various grounds

Both of these Hosting service providers have something better than the other one but you will find a clear winner at the end of the articles for sure.

The deal of the winning is there not because of the name or advertisements but because of the better services they provide.

• Speed

The first thing that you want from a server is to get the speed going at your end as well as the audience. Thus, this the first criterion.

1. Cloudways: From some of the reliable sources and articles a confirmation of amazing speed comes in. Cache plugin Breeze available on Cloudways CDN helps the site in reducing load time. Breeze also supports WordPress making the load time blazingly fast.
2. GoDaddy: on the other hand GoDaddy tries to keep up with their good name in the market. With benchmarks coming in GoDaddy takes around 2.4sec to load in while Cloudways does it in 0.9 secs. Almost 250% faster than GoDaddy.

• Security

It has to be the security that concerns you the most after you think about the speed. 

1. Cloudways: Two-factor authentication allows the security to add extra barriers, Patch updates for the foreign account of vulnerable hits, easy SSL installation for security, and firewalls for malicious traffic.
2. GoDaddy: for being a trusted service provider, GoDaddy provides high-security levels, hack repair and malware removal, that lets you get your server up and going if there is a hit by foreign and malicious content.

• Customer Support

You want to get yourself a server that allows you to easily connect with the customer support in times of crisis.

1. Cloudways: with 24/7 customer support, live chats, ticket system and customer support numbers availability Cloudways always deliver the service that is required for the users at all costs. They never fail to support their customers at times of crisis.
2. GoDaddy: with their previous reputation reduced they do give 24/7 customer support, but there is a lack for a ticket system as well as emails. They are not too curious to take your problems into their account. 

• Prices and Usage

Last but not least is the check on the prices as well as their ease of use. That is very well a milestone that the servers need to take seriously.

1. Cloudways: with a free trial for three days the starting plan starts with $10/Mo. Having a minimalist, and easy to use interface allows you to work with Cloudways easily. Though they don’t provide you with the free domain you get amazing plug-ins as well as you can even work it out though you are not a professional.
2. GoDaddy: starts with the basic plan of $6.99/Mo and goes up to $251.64 for 3 yrs for WordPress optimized services. The interface is quite okay if you have the knowledge to lead into it. There are various grounds to look into and you need to have a good hold of it. It is not so easy to grasp onto it just from the start.

Conclusion

This is the comparison for cloud hosting services between Cloudways vs GoDaddy. If you ask me, then you should go with Cloudways.

Their optimization as well as affordability towards the complete unit is noteworthy. Moreover, the services they provide is just getting better and better day by day. You won’t get enough of it.

Though the last choice rests to you but don’t just attach yourself to the brand name anymore, explore the opportunities and compare the benchmarks well.

The post Cloudways vs GoDaddy: Contrast and Comparison appeared first on AquGen Technologies.

What are LinkedIn Marketing Labs?

LinkedIn Marketing Labs is a curated platform, specially designed for advertisers and marketers. This new platform offers many new courses related to LinkedIn Advertising and Marketing a distinctive approach to those industry experts who want to learn about  LinkedIn ads best practices.

Why LinkedIn launched LinkedIn Marketing Labs?

Many businesses have hard times advertising on LinkedIn, and lack of efforts on the part of advertisers have made LinkedIn ads a hard sell. Some have a view that LinkedIn ads work for only some niche industries. So,  LinkedIn initiated this platform in order to clear the clutter of different opinions about LinkedIn ad’s effectiveness. 

Not everyone in the advertising field has a good hold over the  LinkedIn ads best practices, so basic to advance free on-demand video lessons will be provided at LinkedIn Marketing Solution or Labs. The courses under LinkedIn Marketing Labs will give the advertising pupil an extensive understanding of the LinkedIn ad tools. It is anticipated to be the best LinkedIn learning courses in marketing and advertising.

Following are the 6 new LinkedIn Ads courses for advertisers:

1. Introduction to LinkedIn Ads
2. How does LinkedIn’s Ad Targeting work?
3. Reporting and Analytics for LinkedIn Ads
4. How to build a full-funnel Content Marketing Strategy on LinkedIn?
5. LinkedIn for Brand Awareness
6. LinkedIn for Lead Generation

These LinkedIn Marketing solutions’ courses will prove to be the best LinkedIn learning courses for marketing due to the following reasons:

• The LinkedIn Marketing Lab’s course on LinkedIn ads gives the custom path where you can choose your primary focus whether you are a media planner or strategist, run ad campaigns, and both. 
• The self-paced courses come with assessment tests that, will evaluate the knowledge of the topic at hand. 
• The courses are meant for both beginner and intermediate advertisers. 
• Mini-lesson outlines will also be provided and the course material is presented in an interactive manner, to make the advertiser fully known to the platform of LinkedIn Ads and tools. 

 These LinkedIn, advertising training courses will teach:

• The on-demand video courses launched by LinkedIn for advertisers aim to teach marketers how to succeed on the platform using LinkedIn ad tools.
• This initiative will introduce the advertisers to the concept of LinkedIn ads, with a comprehensive education on how to use LinkedIn ad targeting.
• The advertisers will be given the wisdom to interpret and analyze LinkedIn analytics and reporting for LinkedIn ads.
• LinkedIn Ads course will provide absolute guidance about the LinkedIn ads best practices which will help the marketers and business advertisers to reach their targeted audience.

Buck up your LinkedIn Advertising strategy through these courses and reach your targeted audience. Enroll in these courses now!

The post 6 New LinkedIn Advertising Training Courses for Advertisers Launched Under LinkedIn Marketing Labs Center appeared first on AquGen Technologies.

Google keeps on launching New Google search console updates for business owners, SEO marketers, web developers, and site administrators. This time it has released Google Search Console new feature for News Publishers. This new feature enables the news website to access traffic behavior and influence technical decisions for the website and do necessary marketing analysis.

Google has added a separate section in Google Search console called Google News Performance Report, which will give useful insights to the news publishing websites regarding their performance on Google news online platform (news.google.com) and Google news app (for both Android and iOS). The performance report will be shown on the left sidebar of the Google Search Console under the section of “Performance Report”

What this Google News Performance Report will reveal?

This New Google Search Console updates will give you insight into metrics like the number of clicks, impressions and the click-through-rates of your news website on Google News.

• The number of times articles have appeared to users in Google News.
• The number of times the user has clicked on your articles.
• Which articles or topics have performed well and which articles are not appreciated by the audience?
• Variation in audience behaviour from one region or country to another.
• This report will help you segment your audience by page, device and data, country etc. You can also filter the report by other metrics like date range.

How will Google News Performance Report help the News Publishers?

Before this New Google search console updates, news publishers were not able to extract the audience analytics in such a simpler form. So, indeed this section of the performance report in Google search console will help news publishers gain extensive information about their content performance in Google News.

• This newest inclusion will help the news websites to fetch valuable data from the Google Search Console regarding its performance on Google News. 
• Analyzing this information will enable news websites to alter their content according to the user’s behaviour and preference. 
• For example: If the news website finds that it is getting a lot of clicks and engagement on entertainment news than on any other topic, then the new company should direct its efforts more towards that field by posting entertainment news regularly and providing the first-hand latest news to its users.

In this way, Google Search Console’s new update will help new websites in modifying the content as preferred by their audience. The only aim behind every update by Google is to provide relatable and relevant content to its audience.

The post Google Search Console New Features Update For News Websites appeared first on AquGen Technologies.

If your brand is up and running then you already know the importance of Automation and AI, but the presence of social media is way different than that. Technology has a mind of its own when it comes to Social Media.

Technologies that impact the practice of digital marketing

In the simplest of terms, social media is based on the usage of technology. Here is how:

• Automation: technology is the industry that supports every online system without any second thought. Thus, automation through tech helps the Social Media Marketing credible to the audience.
• Network: the base of any brand is its interwoven connections in the online world. And spreading network creates opportunities for Social media to create a link with the audience as well as other businesses.
• Content: technology influences the content you see and write. Thus, for replenished and curated unique content, you need the help of the technology which in turn will support your Social Media accounts.
• Videos: one of the most obvious uses of technology is in the making of videos. Videos are the real trend that is influencing Social Medias around the globe. The dedicated social media like Tik-Tok, 
• Tools: technology is the base of the tools that guide Social Media to a huge extent. You cannot operate social media until and unless you are using various tools for tracking, scheduling, and comparing statistics. Tools are the main reason social media marketing has been an easy encounter nowadays.
• Strategy: technology forms a solid area for strategizing your Social Media Marketing stance. The reason is technology is supporting the usage of Bots, AI, automation, and voice searches. It creates the base for the Brand to get discovered online and make the prominence more and more profound.

The technology used in marketing

Getting on board with Social media marketing is not the only area that you want to pursue. The digital marketing industry stretches itself in every nook and cranny of the online world.

Thus, you need to get your strategy to work with the aspects of the Digital World also in order to get the Technological support to every grounds. The bigger industry has more need of Technology to get more precise and accurate results. Along with which are the statistics that show how significantly you are making a mark on the internet.

Why do you think there are technological advancements in the fields of electronics. It is because of the fact that technology can give more to a person than a simple day of utmost hard work. Smart work is the key here and Tech is what you seek.

Conclusion

Now you know how technology has become an eminent part of the Social Media Marketing campaign. But technologies that impact the practice of digital marketing are far more profound than the technology behind social media marketing.

Thus, our next article would be about that. Digital Marketing making use of tech has to be a piece of important information to tell you, people.

The post Technology that Supports Social Media Marketing appeared first on AquGen Technologies.

Ad Tech stands for Advertising Technology which mainly refers to different types of problem-solving digital tools that are used in the field of advertising. Ad techs are considered quite difficult and complex in nature, which is used to draw the attention of a certain target audience. Advertising Technology is a parasol term for the software or system used to help the agencies and companies to gain public attention. They help in brand target and recognition, deliver and analyze the parameters of advertisement. The Ad tech agencies can be also quoted as designers who help the advertisers to make a better ad in a limited budget. Now, listed below are some of the best ad tech tools which are used in this industry are as follows:

• SEMrush

The Advertising field is quite tricky as you don’t know whether your product will create a high demand or not. SEMrush thus helps to avoid costly mistakes and also provides you with competitive insights. You can also search and create certain demanded keywords to know the current wants of the audience.

• AppNexus 

AppNexus is used to set up private exchanges where ads can be sold and spaced into a definite set of price minimums.

• SpyFu 

SpyFu and SEMrush in many ways overlap each other as both help you to figure the primary search market competitors which would be existing in the market. SpyFu helps you to tell their performance level giving you insights with demanded keywords just at a glance which helps in less data crunching and focuses on the generation of profits.

• Grammarly 

For better communication, it is very important that the correct use of words framed into sentences are used. Correct sentences directly pitch the audience. Grammarly helps in the correction of those mistakes before printing of the final draft. It is the most commonly used tool not only in this industry but almost used in every sector.

• Canva 

Canva is another tool that is very common to use. In Canva one can easily design anything accordingly within minutes. It has pre-designed templates already available thus making your work quite easy.

The post The List of the Best Ad Tech Tools appeared first on AquGen Technologies.

 How to Maximize your Page Speed?

1. Image Optimization

Uploading high-quality images on your website will lower your page speed. And to upload the images you have to be sure that the images are of small sizes, mainly in kilobytes, or face the lower website’s page speed. You can also use formats, like PNG or GIF for icons as well as for other visuals, and for photos you can use JPEG. Else, you can simply install WO Smush if you are on WordPress and one more option to reduce the size of the file without losing quality. You can use a short pixel image optimizer.

2. Enable compression

To increase the speed of the loading time of a website, compressing it is another option. As compression helps in reducing the number of bytes, hence decreasing the HTTP response. For this, there is one tool called Gzip which can help you in reducing the downloading time by up to 70%.

3. Spread your content with CDNs

To attract much traffic you must spread your content on multiple servers. For this, you can go for CDN (Content Delivery Network), this will help you in providing many servers, to spread your content to the visitors, which are at different places. A CDN will also help you in the reduction of the file size and will be able to send the file faster to the site visitors which are closer to the location.

4. Limit the number of plugins

If you install numerous plugins on your website, then not only will the page speed lower down but also make it unsafe with regards to the security of the website. So, to regain the page speed you can remove the plugins which are not that much necessary and you think they are slowing down your page speed.

5. Enable HTTP keep-alive response headers

HTTP requests are quite simple as they just grab, send a file, and then exit. But, not every simple thing is quick. To be alive the browser and the server must use the same connection to send the several files, this will help in increasing the website’s page speed.

6. Choose a Trusted web host

To improve the performance of the website choosing a perfect web host can prove to be a smart business idea. If you are out of budget and you plan to get a cheap host in starting, then you may have to face failure in the long run. So, to get positive results you must choose a good web host relevant to your business that can tackle all your website resources.

In order to have a cool and attractive website, you may have a slower page speed. So, you must research properly before adding a new code, plugin, or media to your website, whether these things have an impact on your site page speed or not. And in case, you get to know that your website is taking more than 3 seconds to load, this means you really need to hire a search engine optimization company as they will help you not only with creating a fast and attractive website but also with their SEO Services. Ignoring the page speed may not be a smart idea because Google can penalize your website for this.

The post Why is Page Speed Imperative and What Are the Ways to Maximize it? (Part 3) appeared first on AquGen Technologies.

Why is your Page Speed is Very Low?

1. Poor Choice of Web Hosting

The website’s page speed is dependent on the web hosting company. For instance, if the server doesn’t have many resources, then the page speed would be much slower. To avoid such things, you must hire a search engine optimization company that will help you in getting the perfect host that will also be relevant to your business size.

2. Unoptimized Browser and Apps

Some applications are not compatible with your mobile devices, such as flash, and some browsers too will lead your mobile device to work slow, like Google Chrome doesn’t go with a few plugins. This means, if you are a website owner then you must check your website’s page speed on multiple browsers to observe whether your website is running well on all different browsers.

3. Your theme

If your website has complicated designs then it could let your website’s page speed down. This can happen because certain designed themes are heavier due to the effects involved in them, such designs can penalize the website’s page speed easily.

4. Compact Code

The website’s page speed gets impacted when the HTML/CSS code is not that much efficient or too compact. So, not to reduce your website’s page speed you must clean up your code.

5. File Types & Sizes

The page speed can be slowed down if you try to upload high-quality images on your website because high-quality images are heavy. So, to not reduce the page speed and also to maintain the quality you must use Jpegs for photos and PNG for visuals.

6. External Embedded Media

Nowadays, videos, image slideshows, and music are a great source of content but to upload these on your website means to lower down the website’s page speed. The solution to this problem, in order to speed up the loading time, is to host the videos on your own server.

7. Too many Plugins and Widgets

Most of us may not be aware of these terms or just we tend to ignore it but the plugins and widgets have a great impact on the website’s page speed. As many plugins are not up-to-date and this makes it slow down your page speed.

8. Plenty of Online Ads

By allowing various online ads on your website can help you with money but too much of ads on your website can bother your visitors and also will lead to the lower website’s page speed. This is because online ads contain network codes based on JavaScript mostly.

The second part ends here. In the next third part of this article, finally, we are going to learn the ways of maximizing page speed.

The post Why is Page Speed Imperative and What Are the Ways to Maximize it? (Part 2) appeared first on AquGen Technologies.

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