Google Search Console helps webmasters to monitor and analyze their website’s presence in Google Search results. Google Search Console is a useful tool to analyze the traffic visiting the website and study the user behavior on the site. Anyone with the website can avail of this free service by Google and access to detailed information in terms of different metrics and dimensions.
Google keeps on launching New Google search console updates for business owners, SEO marketers, web developers, and site administrators. This time it has released Google Search Console new feature for News Publishers. This new feature enables the news website to access traffic behavior and influence technical decisions for the website and do necessary marketing analysis.
Google has added a separate section in Google Search console called Google News Performance Report, which will give useful insights to the news publishing websites regarding their performance on Google news online platform (news.google.com) and Google news app (for both Android and iOS). The performance report will be shown on the left sidebar of the Google Search Console under the section of “Performance Report”
What this Google News Performance Report will reveal?
This New Google Search Console updates will give you insight into metrics like the number of clicks, impressions and the click-through-rates of your news website on Google News.
- The number of times articles have appeared to users in Google News.
- The number of times the user has clicked on your articles.
- Which articles or topics have performed well and which articles are not appreciated by the audience?
- Variation in audience behaviour from one region or country to another.
- This report will help you segment your audience by page, device and data, country etc. You can also filter the report by other metrics like date range.
How will Google News Performance Report help the News Publishers?
Before this New Google search console updates, news publishers were not able to extract the audience analytics in such a simpler form. So, indeed this section of the performance report in Google search console will help news publishers gain extensive information about their content performance in Google News.
- This newest inclusion will help the news websites to fetch valuable data from the Google Search Console regarding its performance on Google News.
- Analyzing this information will enable news websites to alter their content according to the user’s behaviour and preference.
- For example: If the news website finds that it is getting a lot of clicks and engagement on entertainment news than on any other topic, then the new company should direct its efforts more towards that field by posting entertainment news regularly and providing the first-hand latest news to its users.
In this way, Google Search Console’s new update will help new websites in modifying the content as preferred by their audience. The only aim behind every update by Google is to provide relatable and relevant content to its audience.
