It is never too late for business owners to think about the most effective business marketing ideas. Whether you have been in business for 3 months or 3 years, there is always room for improvement. That said, brands need to address these issues with empathy and mindful marketing.
Here is a list of small business marketing ideas and tips to give you a competitive edge.
- Invest in SEO
With trade shows and seminars getting canceled or postponed, it is best to reallocate your budget for in-person events to other channels like SEO.
Due to the COVID-19 pandemic, people are spending more time online. Total internet traffic has already increased by over a quarter which seems obvious on the surface but consider people are spending more time researching things they may want to buy once the pandemic calms down.
By leveraging SEO, you can increase your chances of getting your business in front of your target audience right when they are searching for your products and while companies are slashing marketing budgets, it is the perfect time to invest and gain valuable ground in the digital real estate world.
- Invest in Paid Ads
Paid ads have become cheaper as a lot of small businesses have stopped their PPC campaigns. As a result, there is not much competition and the price of ads continues to drop which does not make much sense. More people online, and the price of ads dropping sounds like the best buying opportunity for small businesses.
- Heighten Your Email Marketing
Email marketing drives the highest ROI among other digital marketing channels. So reach out to your customers to know if they are okay, share information on how you are adding value to their life by distributing valuable content.
People are more likely to remember your brand if you support them at crucial times. You need to be careful of your choice of content and messaging.
- Keep content on target
When you know your audience, it’s much easier to create targeted, relevant and valuable content. Make it your goal to reach your audience on a more personal level.
Instead of pushing your product, focus on providing insight, information, and maybe even entertainment. Believe it or not, this approach is a much more effective means of guiding prospects along the buyer’s journey.
- Optimize Your Emails
According to State of Marketing Report, 86% of customers prefer email when communicating for business purposes. Email Marketing for small business owners is an important but tricky business. Great content does not guarantee that recipients will open your email. There are, however, ways to improve audience engagement, open rates, and conversions.
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- Sender address – Make sure your emails are coming from a recognizable sender name, preferably a business address.
- Subject line – Does it tell the reader what the next step is? Is what’s next worth clicking? If not, you’d better head back to the drawing board.
- Design – Is your content optimized for mobile viewing? Does it deliver on the promise of your subject line? Is it visually appealing and easy to read?
- Call to action – What is your call-to-action (CTA)? Do the recipients know what you want them to do? Is it easy for them to do it?
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- Boost Your Social Media Content
Social media algorithms are constantly evolving with harder to gain traction organically. This is where paid advertisements and boosted posts can help level the playing field.
Paid ads generated over $18 billion revenue in 2019. Social ads ranked slightly lower, with 74 percent of B2C marketers using them and 59 percent reporting them effective.
If you need a quick guide to the world of social advertising, this is where you can start:
- Facebook Ads
- LinkedIn Ads
- Twitter Ads
- Instagram Ads
