Apple’s new iOS 14 update launch has changed the game for marketers. People using iOS 14 will have an option to choose ‘not to share their data’ every time they install a new application. Businesses will need to adjust their marketing strategies to keep spinning their wheel of effective marketing.
About iOS 14 updates
Formerly, iOS users had to turn off the data sharing option manually. With Apple’s new iOS 14 updates, every time users will install an application or open an already installed application, they will receive a pop-up notification whether they want to permit the application to track their activity or not. If consumers opt-out of sharing IDFA (identifier for advertisers), tools like campaign measurement, frequency capping, and app install attribution will be wobbled. IDFA has till now enabled all of those practices for individual users.
Does your business rely on Digital Marketing?
Do you earn a majority of customers through Digital Marketing? Apple’s new iOS 14 updates will affect your marketing tactics colossally.
- iOS users are asked to share precise location or approximate location. Customers who choose approximate locations will be guarded against in-store location tracking.
- Facebook pixels will no more be able to store information about people who choose to opt-out of tracking. Ad campaigners will no longer be informed about the targeted information dropping the ad sales growth.
- Reach and frequency measurement tactics will be adversely affected as more people will choose to opt-out of sharing information.
- There will be a drop in control and targeting power which will gradually result in poor ad personalization and other inefficiencies.
How Digital Marketing Agencies can keep the dice rolling for your business?
Not every door is closed. People out there are still spending time on various social media platforms. Digital Marketing agencies can refurbish their marketing tactics. They can still grow the businesses of their clients by adopting renewed marketing schemes.
- Incline towards your e-mail list
The e-mail list you have is intact. Digital marketing agencies are adept in e-mail marketing, so sit back and relax on that note.
- Empower your organic growth
You can focus on enriching what you already have. Generate more organic content and consumers will come. Quality over quantity. Optimize the business and give it time to spread its wings.
- Geofencing
Loss of the ability to track customers’ location means that the websites will not be able to differentiate between new and repeat traffic. Nevertheless, geofencing and geotargeting can suppress the privacy policies of Apple’s new iOS 14 updates. Advertisers can reproduce some contextual advantages of IDFA by segregating customers by their closeness to their known location.
- First-party data
Businesses with powerful first-party data have an advantage in Apple’s new iOS 14 updates. This will encourage suppliers and advertisers to push opt-in permission for consumers. Marketers need to build strong relationships with their consumers to encourage them to opt in to tracking.
The digital ecosystem is ever-changing. Digital Marketing agencies need to keep up with the alteration that comes up by keeping a close eye on the present scenario. Business owners need to partner with Digital Marketing Agencies to keep their business principles up-to-date.
