Amazon SEO is just like Google SEO but with lesser restrictions on the algorithm as well as the keywords. Amazon’s search box is just like a place where you get the keyword in and the results push out and that too based on the keywords. Amazon SEO techniques are used for Amazon Keyword Research for product keywords as it helps the product to outshine others.
How to do keyword research using Amazon?
Amazon’s keyword research for product keywords is an important task before you post on Amazon your product. Because you need to know about the competition. To do keywords research consider the following aspects:
- Primary keywords: it is the keyword that is broad to take into consideration but defines the product you are selling.
- Relevant or suggestive keywords: as soon as you type a keyword in Amazon, Amazon Keywords Tools spring into action and using the algorithm gives you suggestions. This in turn will help you to add the secondary keyword to the product.
- Description: When you select a product for the uploaded look at the competition and the description they use. You get a good idea of the hidden keywords that are relevant to your product. Try to use them in your description as well.
Amazon SEO techniques mainly concern keyword research at large.
How to Rank on the first 3 sheets of Amazon Search Results?
To land on the first 3 pages of the search results you need to take various pointers in mind. Unlike google SEO which results in the keyword and SEO, Amazon keyword tool holds a firm ground for the landing.
To land there some Amazon SEO techniques will be:
- Be precise: precision on the details of the product gives a hand forward. The better the product title relevancy with the search the better shall be the ranking.
- Product description: in the description, you should make the bullet points so that the keyword research using amazon will yield results in small phrases, not complete sentences. Try to pinpoint those out.
- Prices and Images: price differences and the number of product images also influence the results. When doing research also observe the number of images your competitor is using because the difference there can lead your product to push further down.
- Don’t use Black Hat techniques: giving negative reviews on your competitors, or stuffing keywords or altering algorithms, etc should be avoided at all costs. Because the black hat techniques hamper the amazon keyword tool algorithm of amazon which will damage your relevance in the long run.
Amazon’s keyword research for product keywords is no doubt important for the Amazon SEO techniques and so the proper use of the title and the description. All of it helps to achieve a better rank through amazon keyword tools.
Conclusion
To bring things to a close it is important to keep in mind the suggestive use of the keywords that you are adding to your title as well as the product description. Amazon SEO techniques hold firm ground in the result page of Amazon and researching and usage is the best way to get to the top 20 ranks. Brands hold a preoccupied space in the results thus try to use proper names of the brands if you are selling any of it.
