What is Schema Markup?
On June 2, 2011, significant search engines like Google, Yahoo and Bing collaborated and launched Schema.org or popularly called the Schema markup testing tool. It is invented to provide the most relevant content to users. Schema markup is a code on your website which helps the search engines to recognize and understand your website’s content and whenever a user searches for some product related to your website, the search engines intelligently display the relevant content to the user. Therefore schema markup is used to give meaning to the content on the website.
Adopting the schema markup on your website automatically makes you eligible for rich results. Rich results help to highlight the key information on your page, making it easy for the search engine to recognize the relevant content on your website and generate clicks and impressions.
Why schema Markup is important?
Schema markup also called Google structured data markup helper can help you rank better in search results, get more clicks and generate Google search impressions for all kinds of content including articles, FAQs, events, movies, products, restaurants, local businesses, etc. Schema markup gives a huge source of SEO potential for websites using schema markup, giving you a cutting edge over the competitors.
How to use Schema Markup effectively?
Using the schema makeup tool is an effective SEO tool to increase your ranking in search engines. You can make the schema markup tool, effective by keeping the following things in mind:
- Try to markup as much visible content on your website for the best results.
- Use only your business or niche related markups. This will help you reach your targeted audience and get more conversions.
Ways to generate Google search impressions with the help of a schema markup testing tool:
Google currently uses SEO structured data testing tool in 32 different ways which will help you to stand out in search results:
- Google has used special schema markups for announcements related to Covid so that people can find the latest information on Coronvirus and keep themselves safe.
- Google has launched Product ships rich results to aid the consumers in online shopping and other activities to do at home.
- When it comes to creating blog posts as a part of the content strategy, you must know what information is required to get the desired rich results. This will help in optimizing your content for a rich result, which will bring engagement and good search impressions, and increased click yield.
- Avoid putting the general markup on your website page, instead, you should spend time locating the key content your audience really wants to engage with. This will help you to get maximum Google search impressions.
- The brand changes like the launch of a new website, any acquisition or rebranding etc can be communicated very easily to the audience with the help of schema markup.
- Your schema markup represents how your business is unique. It can be used to catch the eye of the search engines to engineer your content, to gain valuable insight, and plan the changes according to search engines.
- Your business can readily benefit from the powerful semantic analytics, by adding the schema markup properties from the website into the analytics. This will help you get insight on questions like which author drives most Google search impressions or how content on the page affects the user’s behavior.
