Continuing our journey of learning influencing trends for SEO. So far (in part 1) we have learned about loading time, search points, and well-structured content.
A Visual-Voice Hybrid
In such a scenario, where no one likes to read the plain text format content and not even likes to type in their queries in the search bar. Users, nowadays, ask their queries to their voice search buddy and want to listen to its answers from them only. In such cases, creating the content by adopting the conversational format will be the best way to secure your rank in the search results.
Machine Learning and Artificial Intelligence
With artificial intelligence and machine learning continuing to advance, Google’s machine learning is also trying to get better in figuring out the queries of their user intent. It’s a win-win situation for those businesses who are dealing in customer-centric content marketing. Also, now, creating the generic content targeting some specific keyword will get aside and the more focus will be to cover an entire topic in detail, that means to reach the maximum targeted audience you have to focus more on your content strategy and not on keyword density.
Backlinks
Backlinks, being, majorly classified in two categories, i.e. do-follow link, and no-follow link, people used to think that do-follow links are more dominant than no-follow links, but with the game-changing of SEO, the line between the two has been narrowing day-by-day.
With these recent trends, many famous publishers like Forbes, Inc, and Entrepreneur have started including the no-follow tags. While other publishers like Huffington Post have to get rid of their guest publishing features wholly and “mom blogs” now accepts only paid guest blogs. If this trend goes on, then the people using the do-follow links will start decreasing and the narrowing line between the do-follow links and no-follow links will no longer be manifest.
Your focus will be more on Branding and not on following the algorithms
Everyone reading this article may have been a victim of Google’s algorithm updates once a time. Even though many SEO experts can predict the future of the SEO but one cannot be 100% sure what Google comes up with next. The evolution of search engine optimization may take place in the future with the help of future technologies like artificial intelligence and machine learning, and with this, it will become tough to catch up with the algorithm. So, it’s the right time to focus on building up your business into a brand instead of wasting your time worrying too much about the algorithm. This is because people remember the brand name, and as many people know about your brand, you will start getting more engagement soon and with many people on board, people will post the reviews about your services and products on the World Wide Web. In this way, the search engine will get forced to take notice of your business.
One thing that will remain the same and true throughout the life of the SEO, i.e. your presence on the internet is to attract your end consumers and not the website crawlers. And what many SEO experts are doing today is, they are developing the content to target the crawlers and not the users, but this will change, as, in the coming period, Google will focus only on user experience and not on these search crawlers, if this happens Google will immediately eliminate that.
So, to gear up your website for future SEO, you must hire the best search engine optimization company that will provide you the best user-friendly services of SEO and also in sync with future technologies.
