Instagram has released certain new guidelines for its users which figures certain ways in which brands and marketers can use the various tools provided by the platform and can still connect with their users and audience amidst the pandemic. As people are not able to step outside, the social platform has formed a Covid-19 playbook to continue the engagement between the customer and the seller.
The guidelines include important tips on what one should be looking for in the functions of Instagram and also on ‘how to’ basically review for each feature. Some of the features can be: On how brands can actually ‘take action during the pandemic’ by using the existing Instagram tools which include notes on Instagram Live, IGTV’s, and the Instagram Stories.
The guide then provides more clear examples explaining each of the platform’s key sections with many tips and ideas for each of them, providing or adding something extra to it. A useful explainer that is mostly aimed at flickering your own thinking and not giving a thought to what everybody says is a prescriptive rundown. There are also a variety of things which one may not have considered or thought of as in ‘how one can use them to maintain the connection between your businesses with the audience through the platform, detailed notes are given in the guidelines regarding these issues.
The guide is basically 13 pages but it produces or has a lot of good and beneficial things which are worth checking out. Even if one is very confident about knowing all about the application there might be some pointer which one can have missed at any point in time.
Thus, the pointers and considerations are very good as Instagram only touches on some considerations the guide provides you with many real-life examples to make the use of the platform completely in times of such heavy crises so that many can get inspired in the mere future.
