Introduction
When it comes to the internet, it holds all the answers, and nothing seems personal. The 21st century has created an advanced social platform for both big and small businesses to advance their marketing schemes and grow as a company. Digital marketing has taken a toll on using the latest technology in ad campaigns and has provided a platform in targeting specific audiences. The latest study states that about 70% of millennial consumers are influenced by references provided by their peers for buying stuff. Still, the second most popular platform was found to be YouTube in influencing purchases. The digital marketing strategy of various businesses does entertain as well as inspire their audiences by creating innovative marketing ad campaigns in 2020. Digital marketing has a high-risk factor in which companies still partake in.
Successful digital marketing campaigns 2020
It is no secret that the role of digital marketing is widespread in promoting a brand. Social media has benefited various brands by providing a platform for the promotion of their product. So here is a list of some of the best digital marketing campaigns of 2020:
- Spotify: Spotify focuses on deepening its relationship with millennials, and Gen Z. Starting with Spotify’s New Year’s resolution campaign, the year 2020 had a new found digital marketing start. Inspired by meme, the campaign used “Me, also me” way to show every platform offers music for every mood. In this campaign, they focused on streaming data and playlists of users and printed out stories on billboards around the world and even started using trendy memes for the same. The witty slogans showed how much Spotify pays attention to its consumers. Many of these billboards gained popularity on social media and were shared thousands of times. The idea of bringing social media and big screens together observed a tremendous spike in engaging content at a more local level.
- Amazon: While Alexa lost her voice, the brand gained a lot of recognition with the most creative digital content. Amazon Echo is a voice-controlled device used for setting up calendars, playing news and music and controlling smart appliances. When Amazon decided to go big and launched an advertisement during the Super Bowl. The idea of replacing Alexa with celebrity voices was both creative and fun to watch. The details and the powerful characters like Cardi B, Gordan Ramsay, and Sir Anthony Hopkins sure made the ad even more interesting. It gained over 47 million views and defined the power of online marketing.
Also the “Introduction of Amazon Echo” commercial showing a family experiencing the useful nature of Alexa for the first time unintentionally build a lot of trendy memes which itself helped gain Amazon a lot of views and popularity.
- Adidas: Stepping strong for 30 years, the international athlete brand Adidas entered into phase two of its She breaks barrier initiative. They collaborated with Intersport and Twitter to Livestream the high school volleyball and the soccer games on the digital platform.
- Intuit: Intuit took the saying ‘For a big success, you need an even bigger story’ very seriously and created an animated video called “A Giant Story”. Intuit is a Silicon Valley software giant who, with their latest campaign, showcased the complexity of their services through a huge Robot. It also gained popularity with Snapchat filter featuring the character and references on various other social media sites. The goal here was to bring all of the Intuit’s brands together and showcase how all of them are stronger together. The ad ran during the Super Bowl as a 15-second teaser driving viewers to watch the whole short story. CMO Lucas Watson said in a statement that:
“There are 750 million people who work for themselves around the world who juggle managing their finances while pursuing their passion. With today’s economy, and the pressures of managing time and money, sometimes it can seem like the odds are stacked against them. But Intuit exists to work for them.” The brand even promises more executions and additional digital channels in the future and was one of the most famous digital marketing examples.
- KFC: The campaign was more of a secret publicity stunt on Twitter and was done just in the hopes of somebody figuring it out. The official account of KFC on Twitter follows a total of 11 people including 5 Spice Girls and 6 other guys named herbs. It was first figured by a twitter user @edgette22 who tweeted the same and found it difficult to digest. The tweet gained a lot of popularity and was favored over 700,000 times. Although it wasn’t a loud campaign, it sure was innovative. KFC then following the stunt posted a painting of the user @edgette22 carried by Colonel itself, which was again retweets and favorited a lot of times.
- Philips: Digital marketing is doing wonders in the technology field. The new Philip’s advertisement targeting men grooming category invokes them to follow their gut instincts. It’s a perfect mix of emotional, lyrical, and funny. Like Hey men, it’s okay to express your feelings! It is created by Ogilvy London, the global spot for electric razors used contrasting images between aggression and calming expressions.
Conclusion-
The power of digital marketing channels has created a widespread platform for brands to promote and increase their viewership by launching various products. The popularity of e-marketing, of course, comes from the fact that a lot of millennials are planted on the mere idea of using social media for various purposes. This results in companies taking risks and launching various campaigns. The popularity and success of these campaigns encourage other teams to come up with various ideas of promotion. Even though all campaigns are diverse, the common platform of digital marketing ties them all to a single thread.
