SEO is the process of optimizing your website in such a way that it shows up in the SERPs. Good SEO is about understanding your strengths as a business and making sure that you undertake some smartly applied internet activities to make sure that the people who need you can find your business easily. We have compiled some interesting Search Engine Optimization Stats and figures to help you understand how good SEO can help you and poor SEO can hurt you.
1. 67% of Mobile users leave an unoptimized site
When people look for something on a phone, and your website is not designed with mobile users in mind, it causes both presentation and interface problems. When it becomes obvious to a user that your website is not responsive to mobile phone users, they tend to stop and look up for other results.
2. 75% of searches are conducted on mobile phones
It was determined last year that 71% of all searches are done on platforms like tablets and phones. This year, it is expected to rise by 4 %. It is necessary that people optimize websites for the mobile experience as there is a high and strong chance it will be viewed on mobile platforms.
Make sure that you design your websites for mobile platforms as well. This will ensure that people using touch interfaces easily navigate them and the mobile site is flexible enough to be comfortably viewed in horizontal and vertical configurations.
3. 2,000,000,000,000
Translated into English, that figure is two trillion, and that’s the number of searches conducted on Google alone in the course of a single year. That’s a lot of different people, products, and services all being connected to those trying to find them. Make sure you don’t make that job harder than it needs to be. While other search engines still exist such as Bing and Yahoo! Google is easily the undisputed king with the lion’s share of searches, so it’s important to understand and use its search algorithms to your best advantage.
4. 300% More Effective Than Social Media
It shouldn’t come as a surprise that when people are actively looking for something, a purposeful search—such as using Google—is what they resort to first, rather than social media. Statistics indicate that the best driver of traffic to content sites is still old-fashioned search, beating out social media by 300%.
5. 5% Of Searches Never Go Past The First Page
This is one of the reasons why good SEO is so important. In theory, everyone loves choice, and, in theory, they want as much of it as possible. In reality, when given a choice from dozens, hundreds, or even thousands of options, few people will actually take the time to evaluate every possibility before making a final choice. In fact, usually the first dozen choices or so—if that—are the only real contenders.
SEO works to get your search ranking up for exactly this reason. With these local SEO statistics, using good SEO practices, you can increase awareness of your website in the best way possible, through natural, organic growth. As more people find your website—and find it useful—more and more people will naturally flock to it, creating a positive feedback loop that benefits you.
