According to IBEF, the Indian e-commerce market is expected to grow to $111.4 billion by 2025 from $46.2 billion in 2020. Moreover, Covid-19 has also stimulated its growth. While e-commerce is skyrocketing, many platforms for online businesses are striving against each other to succeed. However, amid such rigorous competition, Shopify is steadily rising and thriving.
“More than 1.7 million merchants sell using Shopify platform.” (Source: Shopify Unite)
Why use Shopify for your online business?
- Highly customizable
- Simplified backend administration
- It has many useful in-built tools
- It is easy to use and does not require complex coding skills
- It is an advanced platform with several SEO features
SEO can hugely impact sales when developing a business through Shopify, just like any other business website. Hence, it is essential to establish effective SEO strategies to gain more traffic.
What is Shopify SEO?
Shopify SEO is different from other website SEO. Here, you optimize product listings along with content. However, it often creates SEO problems that might negatively affect Shopify SEO and your business if done wrong.
How to optimize the Shopify site for search engines?
- Organize the structure of the store
Customers want to see an organized and manageable product list that they can find easy to browse. The last thing they want is chaos and difficulty finding the products and getting lost in the labyrinth of links on your website.
Simplify the product categories and make them easy to reach.
- Satisfy customers
Limit customers’ frustrations when they visit your shop by providing a better website speed and experience. A satisfied customer is more likely to stay longer and engage more with your site. Moreover, we live in a low attention span world where people want instant results. Hence, it is essential to improve the Shopify website by,
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- Using compressed images to reduce website load time
- Using responsive theme
- Producing mobile-friendly website
- Provide product collections
Provide a group of product collections from different categories to minimize the number of search pages for visitors. Moreover, it makes the customers’ experience easy, and it also appeals to the search engines by improving semantic understanding.
Offering product collection is beneficial because,
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- It allows writing meaningful descriptions using keywords
- Boosts user-friendliness
- Improves internal links
- Enhances page’s relevance and site strength
- Keyword research
Keywords are the heart and soul of SEO because that’s how a search query begins. Identify relevant keywords by,
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- Analyzing customers’ behavior
- Examining products
- Taking help from keyword research tools
- Analyze competitors’ pages
Keyword research is highly essential to run an effective Shopify SEO campaign, and hence, a professional SEO services provider can be beneficial in many ways because they,
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- Have advanced knowledge
- Stay on top of trends
- Possess strong analytical skills
- Holds relevant technical knowledge
- Optimize product pages
You don’t want to miss out on providing the best customer experience by neglecting the optimization of the product pages.
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- Start with pages that yield the most conversions
- Write clear page titles to offer a proper understanding of the page
- Include meta descriptions to increase click-through rate
- Use unique and original content with relevant keywords
- Poor keywords can deliver negative SEO results
Shopify SEO recommendations
- Remove duplicate content because it is one of the significant issues created by Shopify. In addition, it complicates the search engine’s process of identifying actual content.
- Integrate Google Analytics to track and report website traffic.
- Build quality backlinks to enhance the number of visitors to the Shopify site and increase credibility.
- Canonical tag and domain canonicalization help search engines identify the authoritative domain from other identical pages.
Shopify provides an excellent platform for online businesses, and Shopify SEO helps beat the competition. However, to reap maximum benefits of integrating SEO for the Shopify website, partner with an SEO services provider.
