Pay per Click (PPC) Advertising is one of the most popular methods of advertising and also the most effective one as it generates immediate and qualified traffic that is on the verge of converting. PPC has the power to display the ads to a highly targeted audience at the exact time when they are actually looking for your product or service. However, a tiny slip-up here or there and the entire campaign can lose its worth. Therefore, it requires hard work, strategic thinking, proper planning, and constant monitoring to achieve set goals.
These tips can help you to boost the performance of the PPC Campaigns:
- Track Everything
The best feature of this form of advertising is that it gives complete discretion to the advertisers to see where each and every penny of the business owner is going. He/she can even count the expenses incurred and revenue generated by tracking conversions, know which keywords and ads are producing the best results. Everything can be easily tracked. These figures are important to analyze and adjust constantly. Little changes with the passage of time can make huge and overall improvements, thus lowering CPCs.
- Optimize The Quality Score
Quality Score is the estimated quality of the keywords, ads and landing pages. When all of them are in correlation, it gives a better search experience to the users and this is rewarded by Google with an improved Quality Score. Consequently, this lowers the costs. So, each advertiser should focus on Click-through Rate, Relevance of the Ad and Landing Page. And for these, the keywords and the ads should be highly relevant and must have a direct correlation.
- Remarketing could be a boon
Remarketing can be really beneficial for PPC campaigns as that allows the advertisers to show their ads to the users who have already visited the website in the past. This is a great way to increase the overall conversions as remarketing campaigns only show the ads to the targeted audience who have previously shown some kind of interest. It also helps in connecting with the past visitors who are more likely to convert into a lead or sale. This is one of the best strategies which tend to have a higher conversion rate.
- Perform Competitor’s Analysis
Knowing about competitor’s strategies, strengths and weaknesses is a way to be one step ahead. It provides a plethora of information about your competitors to the advertiser. This not only helps in staying updated but also the PPC campaigns can be upgraded to have an advantage over the competitor. The analysis could be done manually or by using some technical software.
- Optimizing Landing Page
This is in relevance to the Quality Score given by Google. Google’s Quality Score is a numerical value between 1 and 10. One of the parameters is related to the landing page and the number of keywords present on the landing page. Higher the Quality Score, lower is the cost and it directs more traffic due to relevant keywords on the landing page(s).
These tricks open up more scope of improvement which ultimately improves the performance of the PPC Campaigns. Taking care of loopholes, improving the Quality Score, optimizing the landing page are some ways to boost performance and add more to the number of conversions.
