Emails have been in existence for quite a while and are possibly used everywhere from smartphones to laptops, tablets, identification purposes generating OTPs, and various other places that might be even unknown to us. What irks us most of the time are the spam emails which flood our inbox as a result of an ill-conceived email marketing campaign. The majority of us have two or even three sets of e-mail IDs depending on our profession, i.e. personal and professional.
In case of personal email IDs, the spam emails will irritate us, but many times, we find our formal emails not delivered to the respected client. After much brainstorming, the email is found in the spam folder of their IDs. Remember the time when you were waiting for your favorite site to send you a confirmation mail, and it never came? Well, chances are there that mail did come, and it might go straight in your spam folder. If you ask the reason, probably because the ISPs and e-mail service providers have strict regulations regarding email marketing services and spammers due to which some genuine people must suffer.
A simple marketing intern sitting in a cubicle in any part of the country has been assigned the duty of email marketing. It involves sending messages to prospective customers and clients. But there is one genuine fear in mind; what if the message ends up in spam box?
What are the spam traps, and how can one save his email from being labeled as spam? How to avoid receiving unwanted emails?
How to avoid email spam filters?
The success of an email marketing campaign depends on the open rate, i.e. how many recipients open the mail and read it. Another critical parameter is the CTR (Click-through rate), which signifies how many clients clicked on the hyperlink in the email and visited the landing page.
An independent survey has claimed that only 79% of emails genuinely reach their destined inboxes while the rest are yet to see sunshine. While this might seem a simple thing, it might cause a multi-national company to lose a tender! Such instances might be a result of inefficient email design and lack of proper email marketing tools, or it might be a case of sheer bad luck!
Therefore, the following are the various ways of avoiding the email from spam filters:
- Avoid ignoring technical words
Before writing an email, specific keywords are often assigned or are expected to be there in the mail. In such a case, the mail is recognized to originate from a genuine source holding some critical detail to be imparted. Also, specific issues are encircling the e-mail, which must be taken care of before the mail is sent. Genuine sender’s name should be used.
We don’t even open certain emails with suspicious email IDs or insignificant CCs. It will be easier for the recipient to identify the genuineness of the mail if the sender’s mail ID contains the real name or even initials of the sender along with the enterprise name. It is least expected by clients to maintain a formal email ID for professional usage.
The internet service providers always concentrate on the form bracket as the filter process keeps a check on the reputation of the email being used, and in case the IP address is hopped frequently, it might be blacklisted due to suspicion of something fishy.
- Email service should be credible
Every email service provider’s credibility depends on the reputation of its client. If the client sends important and genuine information on the network, then the ESP receives an excellent rating, and its credibility is valued. Similarly, malicious and low rating ESPs must be avoided as Google blocks such sites and filters them out.
- Try for secondary accreditation
In case one is trying hard to avoid spam emails, but its majority emails are landing in spam folder, then a secondary accreditation is just the thing that might be needed as it guarantees the Internet service providers that it’s a genuine email and carries a certificate.
“There are no free lunches in this world!” hence it does carry a price tag, but a certificate vouching for maximum outreach of emails without any hassle won’t seem expensive in the long run for the company benefit.
- Verify yourself if blacklisted
It might be possible that even after various measures taken, the results are not in your favor. In that case, you might be blacklisted already. It can be due to a suspicious IP address due to which all emails are landing straight in the spam folder.
If your IP address has a bad reputation in the virtual world, your targeted emails are more likely to land in the spam folder. The reputation of your IP address affects your email deliverability rates directly.
- Update yourself with upcoming regulations
It is never fun to learn those laws and sections of the constitution, but for the benefit of a company you might, and you must. It is tedious work to stay updated, with the upcoming laws and the amendments that could be made to them but trust me; you won’t like to take your steps back only for the sake of outdated anti-spam laws. This will eventually help in expanding the email marketing campaign. Request subscribers to add the e-mail address.
If the subscribers add the email ID to their contact list, then it clearly shows the recipient is interested in receiving emails and updates from the address, and it’s not suspicious, thereby swiftly bypassing the spam filter. Customers should be allowed to opt-out.
According to the law, the customer must be provided with an option to unsubscribe from the service whenever required. Due to this we often receive e-mails with an unsubscribe link attached at the end.
If somebody wants to opt-out, the decision should be respected, and further emails shouldn’t be disposed of. In case one does the opposite of the above stated, it might be reported as spam and degrade the ID reputation, so try to avoid such spam emails.
- Abstain from the use of exclamation marks
Creativity is the key to gain attention, and it’s not harmful to develop eye-catching content to garner more views. A short and concise email might do wonders instead. If the end-note is a question, chances are there it will be opened and replied, but to create hype, numerous exclamation marks and special character usage might term the mail as spam.
With these easy to follow tips, you can avoid your business emails to prospective clients from ending in the spam box and create more leads effectively.
