A lead magnet is an incentive that a marketer makes an offer to the buyers in exchange for their contact information like an email address or so. They usually offer a piece of downloadable content, like a PDF checklist, Ebook, or maybe a video. To generate leads, businesses need a lead magnet strategy for sure. No person in the world is going to give their email addresses even if they like your brand.
Let’s take an example of a blog post that has an option for updates in the end that the viewers have to fill in their emails. And on the other hand, one could ask its readers to join your email list by downloading a free PDF for them. Which one do you think will have the most email signups? Yes, you are right they will choose the second one.
Quality leads are not very easy to achieve without these tips to be a good lead magnet:
- Being a lead magnet, you should be able to solve the real problem of your customer, or if you can’t give them something they want, it’s worthy of any effort then.
- It should promise to deliver a quick win or help them easily achieve something.
- The more specific you are going to be with your benefits, the better it will convert the leads.
- The lead magnet idea should have both high perceived and actual value.
- The lead magnet should work in its best way by delivering the content right away.
With so many types of magnet leads, the advertiser tends to navigate through all of them. Mentioned below are some characteristics of making a good lead magnet strategy:
- Start with a Checklist. A checklist helps to convert the best out of the entire lead magnet idea, as they can be consumed very easily. They act as an actionable list which has details of all the viewers. On the other hand, they are also very easy. For instance, you can summarize the popular blog posts as a checklist and then turn it into a content upgrade, and combine it with an opt-in form, and then watch your conversions hit the sky.
- Secondly, cheat sheets can be made to give the user a list full of guidelines or procedures that they can follow again to achieve a special benefit. Many bloggers tend to use cheat sheets to make their blog posts go viral as these sheets act like a benefit-driven lead magnet for them.
- A template can give out an outline or give a start point for the users to fill in the blanks. For example, a magic template simply makes the owners copy and paste words into it and automatically sends them to the influencers in the industry.
- Swipe File is next to irresistible because of the ease of just copy them. These can work very well with examples. An advertiser could turn one of its popular posts into a lead-generating machine by optimizing it with some examples.
- Webapp is a free tool that resides on your site and requires a login to use. It also helps you to get readers’ emails when they log in to it.
- A worksheet can help people to complete a specific exercise or figure out something. A simple way to get it done is by simply letting them download and fill out a form on their computer.
- A printable can be great for you if you are in the creative industry and your readers expect something attractive from you to print out. For example, your user needs something handy with them, like a grocery list can be helpful for them.
- Gated content is a simple blog post that is hidden in the email form. It is quite easy as it uses your content which has already been published earlier.
- If you offer a service, you could make a free coaching session in exchange for an email address. The best thing about a session is that they get your prospects on the phone and those people expect to hear your pitch. This can be very effective in acquiring high-end clients.
- If you have a product catalog, don’t miss to attach it with the magnet as a bottom of the funnel.
- Many brands tend to offer free consultations to their readers. This could act as a great move. The best thing about this is that it gives one a natural excuse to ask for emails and even a phone number.
Go ahead to pick up any one of these high-converting lead magnet ideas. Once you’ve got your magnet in action, it will be easier to deliver the lead magnet strategy with a high converting form.
