With SEO the reading search intent is becoming better and also intensifies the experience of the users. To maintain your search results rankings on the search engines, you have to keep up with the latest trends. If you are from the SEO field, you know that SEO updates are so unpredictable that they can vanish …
Author Archives: Gitanjali Saxena
Why is Page Speed Imperative and What Are the Ways to Maximize it? (Part 3)
This is the last third part of this article. So far, in both parts of the article, we have learned and discussed the importance of page speed and also the reasons due to which the page speed is low. How to Maximize your Page Speed? Image Optimization Uploading high-quality images on your website will lower …
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Why is Page Speed Imperative and What Are the Ways to Maximize it? (Part 2)
Continuing with the second part of the article. So far, in the first part, we have learned about the importance of page speed. Why is your Page Speed is Very Low? Poor Choice of Web Hosting The website’s page speed is dependent on the web hosting company. For instance, if the server doesn’t have many …
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Why is Page Speed Imperative and What are the Ways to Maximize it? (Part 1)
While creating a website, the most ignorant part, that possibly every one does is the speed of the website page, as it is very crucial for the users as well as for the search engines. Page speed means the time taken by the website to load completely, i.e. the amount of time a user has …
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How to Avoid Major Google Ads Mistakes (Part 2)
This is the second part of the article. As yet in the first part, we have learned about the major Google Ads mistakes that many of us have been doing, i.e. avoiding important account settings, utilization of numerous keywords in one Ad group. For more information, let’s continue. Not using the right keyword match types …
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How to Avoid Major Google Ads Mistakes (Part 1)
Google Ads can prove to be a powerful marketing tool if done properly. How Google Ads can help in converting the leads? Viewers clicking on your ads, then turning into leads, and finally into getting the payment from your customers. Sounds perfect right? But what if you have spent your money on Google Ads and …
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Top Digital Marketing Ideas to Consider During the Covid-19
As today where the whole world is fighting against this huge pandemic, losses of lives, as well as loss in the economy, are at a risk. People are afraid to walk out of their homes but also need to earn to satisfy their lives. People can start business ideas related to many trending fields. One …
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Don’t Ignore Important KPI’s of Social Media
Each business has to make its space on social media. This helps in building a brand that the audience can trust and helps in spreading the word out. The power of social media is undeterred and it can positively affect your business if used smartly. Brands are making conscious investments in social media advertising to …
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Must-Know Things about Media Buying
Media buying is ensuring that the content of a commercial ad is getting viewed by the intended audience. A media buyer ensures that the ad links directly to the intended audience to make sure that the ad served its purpose well. These ads are usually related to a product and they are published on TV, …
Secrets to Great Partnership Marketing
Partnership marketing is when a company forms an alliance with a person or business because they have a relationship with an area of a market that you’re interested in selling to. The main benefit of having a partnership marketing strategy is that it helps in introducing your brand to a new audience. Overall, it is …