Let’s admit that we, being the marketers use only a fraction of the data that we collect. It’s not that we don’t want that data. We really do need it. Let’s take an example, that you follow each and every customer, you keep a record of everything they read, see all the websites they went to, Where they clicked on, etc. Hence with all that knowledge, you could sit on your desk and design a marketing strategy for them with real ease.
Every client requires a personalized and hand-crafted marketing strategy and execution for every prospect the marketer could have. Being able to focus on every bit of data about the prospects and customers is not at all easy, we are not machines, but humans for sure. But What if a well-programmed algorithm could follow on each one of the prospects and could recommend the perfect piece of content out of the whole big pile of documents? What if the same algorithm could predict the perfect time for your ace salesperson?
Then Machine Learning is your answer.
Machine Learning is nothing but an application of artificial intelligence that provides the systems with the ability to just use the data to answer questions of the marketer. One of its strengths is its algorithm’s accuracy which can improve over time as it can learn on its own. So, if a program plays ping pong, it might be considered artificial intelligence, a program that can learn to play any other game would be an example of machine learning. And if the game tends to set up multiple levels in it, then these complicated machine learning systems are called deep learning.
While the marketers would be interested in the machine learning to find leads. Or optimize the message systems, this can also be used for other applications like in finance, weather, or in any large set of data. More than 80 percent of marketing executives believe that machine learning is the new revolution of the marketing industry. Also by going with the numbers around 27% of the marketers are very confident in the understanding of Artificial Intelligence used in the marketing line.
The major issue that rose up was about how machine learning really work came up as a different study. The biggest issue why the marketers are unable to understand the concept of machine learning is that their biggest impediment is to its adoption in their work as they think that AI can’t take place of their manually working heads. Despite this, on the other hand, various marketers from different cities are willing to dive into it in any way, as long as they will get an assurance of increased revenue, improved traffic and engagement, higher conversion rate and a better close rate for the sale.
Machine learning can change the world with its concepts. And also it can be a bit confusing at times but all it requires is to go back and improve the marketer’s quality of the data. The marketers who have excelled in here can lead in the field ending up ruling the industries. Google has also created a guide to help the marketers optimize the Machine Learning Marketing Effort, whether you are just a professional one or a beginner.