What is Google Search Console?

Google Search Console, formerly known as ‘Google Webmaster Tools,’ is a platform to monitor how Google views the website and optimize its organic presence.

According to Google, Google Search Console is advantageous for business owners, SEO specialists, marketers, site administrators, web developers, and also app creators. 

How to use Google Search Console?

• Add website to Google Search Console

• • Sign in to Google business account
  • Go to ‘Google Webmaster Tools’ and click “Add a property”
  • Select “Website” from the dropdown menu and add the URL of your site
• Choose a way to verify your website from

1. • HTML file upload
   • Domain name provider
   • HTML tag
   • GA tracking code
   • GTM container snippet
   • Add http:// and https://, if your site supports both and also add every domain

• Google Search Console Permissions

There are two role types in GSC, 

• • The owners have complete control over GSC properties. They can manage users, settings, data and access every tool. 

• • The users, on the other hand, can see all data and take some actions. They can be given full access or restricted to the limited data view. 

Access to complete information and control to every team member can be dreadful as someone might accidentally change basic settings. 

• Sitemap submission

A sitemap is not mandatory to rank in SERP because, according to Google, its web crawlers typically find most of the pages. However, it can benefit and improve the site’s crawlability in conditions like,

• • If your site has plenty of pages
  • It consists of more isolated pages
  • A new site
  • It shows up in Google news or uses rich media content

After building a sitemap, it can be submitted through the Google Search Console sitemap tool.

• Filters in Google Search Console

Google Search Console provides several filters to view and analyze data, such as,

• • Search Type can be bifurcated into three subcategories: web, image, and video. Moreover, you can also compare two types of results.

• • Date range allows choosing from various time-period and allows setting a custom range.

• • When you press the ‘New’ tab next to the “Date range’ filter, you can add another five types of filters: Query, Page, Country, Device, and Search appearance. Again, different combinations of filters can generate the required results.

• Index coverage report

It shows the status of pages that Google has tried to index. This report helps to address indexing issues as Google allocates statuses to indexed pages like,

• • If the page could not be indexed: Error
  • If the indexed page has any problem: Warning
  • If the page has duplicate content as per canonical page: Excluded
  • If a canonical page has been found: Indexed

What can you identify with Google Search Console?

• Highest traffic pages
• Highest CTR queries and average CTR
• Site’s impressions and average position over time
• Highest and lowest ranking pages
• The number of pages indexed and why others have been not
• Total backlinks and which URL have the most backlinks

Benefits of Google Search Console

• Improve website’s search appearance
• Fix AMP errors
• Improve your HTML
• Increase organic traffic
• Monitor links
• Manage indexed pages
• Fix crawl errors
• Quickly monitor mobile issues

Impression and conversions are every website owners’ goal. However, they are not so easy to gain. Here, the Google Search Console can help tremendously gain insights into the website’s performance and adjust marketing strategies. 

The post A Comprehensive Guide to Google Search Console appeared first on AquGen Technologies.

In order to run a successful email marketing campaign, it is important that you stay current with the best email practices of the time. This article covers the most important email marketing tips, along with actionable advice that will help you implement them right now. 

1. Get Personal 

Personalization is one of the most important aspects if you want to strive in Email Marketing. This does not mean addressing a subscriber by his name. There is more to personalization – 

• • Being Relevant
  • Sending timely emails
  • Anticipating your subscriber’s needs

If you want to master the technique of personalization in email marketing, you need to have a strategy for collecting relevant data from your customers. 

• Use the “Double Opens Strategy”

Using the “Double Opens Strategy” will ensure that more subscribers open your emails. This means a better chance of driving more revenue from the email campaigns. 

Double Opens Strategy means resending the same mail to subscribers who did not open your first email, but with a different subject line. This step is important as 7 out of 10 people on your email list will not open your email for the first time. Resending the same mail with a better subject line will boost your open rates and email marketing ROI. 

However, before you send the same emails, pay attention to these things:

• • Optimize your preheater text
  • Pay attention to your send time
  • Create better subject lines to captivate the eyes of non-readers
  • Wait for 3-5 days before you resend the same email to non-openers

• Use a cliffhanger in your subject line

The best way to get more people to open your emails is by engaging them. You can hook your email subscribers by your subject line and for curiosity, you can use a cliffhanger. A cliffhanger is used as an old-school copywriting technique that holds something back from the readers which ultimately drives them to know more. 

For example – 

A subject line from Orbitz, a travel fare aggregator website – “Woke up like this….”

From Trip Tribe – “The Secret to a Great Vacation….” 

Because an eclipse follows an incomplete subject line, people tend to open these mails. But make sure you do not overuse this technique as it will annoy your readers. 

• Preheader needs the same attention as your subject line 

The more enticing and catchy your preheader text, the better open rates you will get. A well-crafted preview text that complements the subject line will increase the engagement rate to your mails.  

So, learn how to optimize your preheader text and subject lines. 

For example – Pottery Barn optimizes his preheader that compliments the subject line. 

Reminder – Your Preheder is as important as Subject line

• Contextual CTA buttons

If your CTAs are not engaging enough, your campaigns could fall short. When crafting CTA for your mail, ask these questions to yourself – 

• • Is it easy to act on?
  • Is it descriptive?
  • Is it hard to miss?

For example – Blue Nile creates a CTA engaging enough that creates a strong sense of urgency that can help in driving action. The CTA button also gels well with the subject line and copy of the email.

• Engagement is a Priority

Marketers usually use email with a short-term goal in mind, that is, to boost sales. Instead of going with this goal, you should focus on building a relationship with your subscribers.

People join your email list because they want to know more about your business, not because they want to buy products from you.

Always remember that engagement is the key to driving good returns from your email campaigns in the long run.

• Keep the Subject Line Concise to Standout in Mobile

If you want to increase your email open rates, you should trim your subject lines!

This is because 51% of emails are opened on mobile devices these days. You don’t have much space to draw in your readers, so try to keep your subject lines concise and compelling that will make readers want to know more.

To keep your subject lines short, enticing, and captivating, use these tips:

1. • Leverage the power of personalization
   • Use creativity
   • Use numbers, symbols, and emojis

For example – 

The post Effective Email Marketing Tips That Will Boost Your Results appeared first on AquGen Technologies.

This is stated during the Google Search Central SEO hangout from February 25, where we also learned it’s impossible to stop Google from trying to crawl URLs that no longer exist.

Google may continue trying to crawl URLs years after they’ve been deleted from a website, and there’s nothing site owners can do to prevent that from happening. Therefore 404s are unavoidable, even for the most diligent of SEOs.

Robb Young asked a series of questions that derive the information from Mueller. Young has a site that is returning 404’s in the Search Console for the URLs that he deleted 8 years ago. The URLs were 410’d, and no links are pointing towards them.

Mueller says 8 years is a pretty long time for the continuous crawling for the non-existent URL. But it is not impossible. If Google saw that the URL was living in the past, then it may crawl it from time to time. He suggests, if you know the URL is not existing, you can simply ignore it.

===============================================================================

“Seven or eight years sounds like a really long time… if it was something that we saw in the past then we’ll try to recrawl it every now and then. We’ll tell you: “oh this URL didn’t work.” And if you’re like: “well it’s not supposed to work.” Then that’s perfectly fine,” says Muller.

===========================================================================

Young asked if there is any other way to send Google a strong signal that it does not exist anymore? Mueller says there is no guarantee that they are not going to re-try it. Well, it will not cause any problems. To answer, Young Mueller says that it’s not just a few URLs that are returning. There are 30-40% of URLs in the report, which is having a 404 error. And it is perfectly fine and natural for a site.

Google can usually remember URLs long after you remove them and try to re-crawl those at any time. However, there is no need to stress when there is a 404 error in the Search Console for the URLs which do not exist anymore.

The post Google Says it’s Fine if 30-40% of URLs in Search Console are Showing 404s appeared first on AquGen Technologies.

• Not aligning KPIs to business strategies
• Measuring irrelevant factors
• Blindly follows others
• Do not involve executives in KPI selection
• Not updating existing KPIs

It is easy to get buried in day-to-day activities and miss out on the big picture, and many new entrepreneurs may not realize some key data points and their significance. However, knowing which to track can be perplexing with many potential KPIs.

List of important KPIs all entrepreneurs might not be taking into consideration.

• Cash flow management

For every business, cash is of great importance. However, many companies with more than million-dollar sales annually end up bankrupt. This is because they fail to keep their financial position in check. A simple metric to track is accounts receivable days sales outstanding or DSO.

• Customer retention

Entrepreneurs focus on securing new consumers but forget that regular and loyal customers are vital factors. They are powerful vocal brand advocates who buy the products repeatedly and provide valuable word-of-mouth marketing.

• Gross profit and net income

Every business owner knows that gross profit calculation is a fundamental factor but somehow fails to do it properly. 

Gross profit = (revenue – cost of goods sold) / revenue * 100

Net income is the overall profit or the actual money made by the business after deducting all the costs and expenses. It is more inclusive than gross profit and covers all the components of an income statement.

• Employee utilization

Employee utilization is the number of employees’ hours spent doing billable work. It is often an overlooked factor to which entrepreneurs should frequently pay attention. Focusing on the ratio of revenue to employee indicates the health of the business, and if a company grows in this factor, it is considered sound and efficient.

• Accounts receivable and payable

Accounts receivable is a balance of payments that customers have not yet paid for, or it is the money that third parties owe you. It is necessary to regularly track accounts receivable because most businesses sell products on credit. Moreover, regular check-ins of accounts receivable ascertain the company’s overall financial health. 

Entrepreneurs can initiate corrections in the account receivable management by a simple metric, average account receivable for a period / total sales for the same period

Account payable is the money to be paid by businesses to the vendors, which is a liability on the company’s balance sheet. This KPI gives clarity about the financial condition of an enterprise and its relation to suppliers as it has a direct bearing on working capital.

KPI measurement tools to help entrepreneurs

There are a number of tools and software that can make KPI tracking easier. However, some of it might be a better fit than others, depending on your business model.

• Tableau 
• SimpleKPI
• Salesforce
• Geckoboard
• Scoro
• Datapine
• Smartsheet
• Bilbeo

Key performing indicators (KPIs) are indispensable factors to determine the success and failure of a business. In addition, they monitor the company’s health, help to make adjustments, solve problems, and analyze patterns over time. KPI measurement tools make all of the work easy for entrepreneurs.

The post List of important KPIs all Entrepreneurs might not be taking into consideration appeared first on AquGen Technologies.

What is a podcast?

The podcast is an audio program based on a particular theme or topic to which you can subscribe and listen whenever you want. Generally, a podcast series is a discussion harnessed by one or more hosts on a topic or event. However, with the covid-19 rules, the podcast industry has also seen radical alteration, and remote recording has taken the place of face-to-face interviews. 

How to record a podcast remotely?

If you are starting a new podcast, the first step is to consider your goals. What is the style of your podcast? The most popular styles to choose from are,

• Interview podcasts
• Conversations between hosts
• Narrative podcasts,
• Solo shows

Every niche will have different needs, and its understanding will identify your equipment, setup, and software requirements. 

What do you need for recording a podcast remotely?

• A microphone

Using a built-in microphone on your computer can be a mistake, and your audience will not stick around long if your audio upsets their ears. An investment in a good quality microphone will save you from a lot of hassle.

A wide range of mics are available to fit your budget and requirement,

• • ATR2100
  • Rode NT1-A
  • Blue Yeti
  • Rode podcaster

Of course, your guests might not have professional mics, but your audience will expect clear and crisp audio from the host. 

Tip: Pop filter for mic eliminates the ‘p’ and ‘b’ sound when you speak.

• Headphones

Headphone selection is not as critical as choosing a mic, but headphones can be beneficial in several ways. It prevents your mic from picking up feedbacks, gives control over the sound and recording, lets you know if you are plucking up the background noise. 

• Podcast studio setup

Though you do not necessarily need a soundproof room, choose a quiet area away from noise and distractions. Reflection filters around your microphone filter out additional noises and give echo-free, studio-quality sound. The carpeted rooms can also dampen the echo of the room.

• Notable guests

Not everyone can be a great communicator who can enchant your audience, so selecting a compelling guest is essential. They should also be knowledgeable enough to answer your questions promptly. 

• Softwares to record

Picking up the software to record can depend on whether you need audio-only or audio-video. A variety of software is available to choose from, like Zoom, Skype, Zencastr, Riverside, and squadcast. 

Tips for recording a podcast remotely

• Choose your genre wisely.
• Use double-ender recording to record on both ends.
• The selection of audio-only or audio-video depends on your content, topic, and theme.
• Don’t forget to edit your podcast.

While podcasts have become a medium to fulfill the human’s need for storytelling, setting up a podcast might sound too technical. Selecting the equipment, platform, and method greatly depends on your topic and theme. Many companies provide services to set up your equipment, software, guests, and strategies for your podcast.

The post How‌ ‌to‌ ‌record‌ ‌a‌ podcast‌ ‌remotely?‌ ‌ ‌ appeared first on AquGen Technologies.

What you should ask yourself before building data strategies?

• What problems can my business solve?
• How can I collect data?
• From where do I collect data?
• How do I analyze my data?
• How will the data affect my business strategies?
• What type of data do I need?
• What type of data shall I exclude?
• Where does my data come from?
• Which hardware and software do I need?
• How will I present insights?

Tips to build data strategies

• Analyze the vision of your business

Before jumping on the data collection, it is better to determine the goals of your business. What is the meaning of collecting data that won’t help you achieve your goal? Identify the priorities and strategies you have laid for the future. 

Are you trying to understand your current customers, looking for more customers, or identifying the platforms to provide your service?

Define what you want to achieve through data and identify the unanswered questions. 

• Start small

Determine every small question for your business and find out the specific data that can answer the question. In this age of big data analytics, it is more important to analyze the little parts. Small questions and problems might affect your business greatly. Thus, it becomes critical to focus on creating small databases that answer the important questions of the company. Identify the best possible data and then look for the data you already have. Analyze the data that is out there that you could use. But you must know what data you need for your business.

• Data analysis

Once the need for the data is determined, you need to identify how you will turn the data into insights that help you achieve your business goal. Big data analytics services play a major role in identifying unstructured data like e-mail conversations, video content, social media posts, along with traditional analysis like website clicks and transactions. 

• Communication to end-users

At this stage, it is most important to keep in mind – the target audience. You need to analyze the format in which the data can be presented to your audience. Think about making it visually catchy and engaging for the customers. 

• Software and Hardware

Identify the basic software and hardware requirements for your business data. Do you require cloud solutions? What are your current data storage technologies? Do you need to supplement your current capabilities? Establishing your needs is significant to building a data strategy.

It has become more essential now than ever to build a powerful strategy with data. It helps you to keep your hand up in the market of business. Strong data strategy creates a new world for your business and climbs you up to top ranks.

The post How to Build a Strategy with Data? appeared first on AquGen Technologies.

About iOS 14 updates

Formerly, iOS users had to turn off the data sharing option manually. With Apple’s new iOS 14 updates, every time users will install an application or open an already installed application, they will receive a pop-up notification whether they want to permit the application to track their activity or not. If consumers opt-out of sharing IDFA (identifier for advertisers), tools like campaign measurement, frequency capping, and app install attribution will be wobbled. IDFA has till now enabled all of those practices for individual users. 

Does your business rely on Digital Marketing?

Do you earn a majority of customers through Digital Marketing? Apple’s new iOS 14 updates will affect your marketing tactics colossally. 

• iOS users are asked to share precise location or approximate location. Customers who choose approximate locations will be guarded against in-store location tracking. 
• Facebook pixels will no more be able to store information about people who choose to opt-out of tracking. Ad campaigners will no longer be informed about the targeted information dropping the ad sales growth.
• Reach and frequency measurement tactics will be adversely affected as more people will choose to opt-out of sharing information.
• There will be a drop in control and targeting power which will gradually result in poor ad personalization and other inefficiencies.

How Digital Marketing Agencies can keep the dice rolling for your business?

Not every door is closed. People out there are still spending time on various social media platforms. Digital Marketing agencies can refurbish their marketing tactics. They can still grow the businesses of their clients by adopting renewed marketing schemes.

• Incline towards your e-mail list

The e-mail list you have is intact. Digital marketing agencies are adept in e-mail marketing, so sit back and relax on that note.

• Empower your organic growth

You can focus on enriching what you already have. Generate more organic content and consumers will come. Quality over quantity. Optimize the business and give it time to spread its wings. 

• Geofencing

Loss of the ability to track customers’ location means that the websites will not be able to differentiate between new and repeat traffic. Nevertheless, geofencing and geotargeting can suppress the privacy policies of Apple’s new iOS 14 updates. Advertisers can reproduce some contextual advantages of IDFA by segregating customers by their closeness to their known location.

• First-party data

Businesses with powerful first-party data have an advantage in Apple’s new iOS 14 updates. This will encourage suppliers and advertisers to push opt-in permission for consumers. Marketers need to build strong relationships with their consumers to encourage them to opt in to tracking.

The digital ecosystem is ever-changing. Digital Marketing agencies need to keep up with the alteration that comes up by keeping a close eye on the present scenario. Business owners need to partner with Digital Marketing Agencies to keep their business principles up-to-date. 

The post Everything about Apple’s new iOS 14 update, advertisement, and marketing appeared first on AquGen Technologies.

Currently, the bidding strategies Target CPA and Target ROAS can be used to optimize your campaigns towards a certain goal at a certain cost. These bidding strategies are being discontinued. Actually, it’s not entirely true to say that Google is discontinuing tCPA and tROAA. They are just folding the same functionality into the Maximize Conversions bidding method for two reasons:

1. tCPA and tROAS will no longer be standalone bidding options
2. Maximize Conversions is gaining the ability to do what those two things have been doing

So, you are not losing a strategy, you’re gaining a new type of bid for a better strategy.

What are tCPA and tROAS?

tCPA and tROAS are automated bidding strategies that use machine learning to optimize your bids based on a goal you set: an ideal target Cost Per Acquisition or Return On Ad Spend, respectively. With these strategies, you’re essentially asking Google to take your budget and bid whatever it needs to bid to get you the most conversions at the cheapest cost or highest return percentage possible.

If you are trying to get the most bang for your buck in terms of your cost per conversion or if you are an ecommerce account with revenue tracking set up for a heavy focus on ROI, this is a favourable option for you. 

The trouble with tCPA and tROAS

Constant Monitoring – With the option of picking a target, you will have to constantly check in and readjust your target CPA and target ROAS to have it properly aligned with your campaign’s current performance metrics.

Historical Data Needed – You will need to have a good amount of historical conversion data in order for these strategies to perform well. If you are working with a new campaign or new account that has few or even zeros across the board for conversions, you will definitely see funky performance with these strategies. Google’s machine learning determines what it should bid to hit your target by your historical conversion metrics, as mentioned in Google’s tCPA resources.

When did this change happen?

The change started from April 2021. Advertisers are seeing Maximize Conversions and Max Conversions Value bidding strategies with the new CPA and ROAS threshold fields. Google did not state when tROAS and tCPA will retire, although advertisers should expect to see front end changes in the coming few months.

What does it mean for advertisers?

Google says that the switch in bidding strategies will not cause any change in bidding behavior. So, advertisers should not expect to see any sweeping changes in CPAs and ROAS.

Does this change need any preparation?

As shared by Google so far, it does not need to change anything until the threshold limits are applied. Advertisers can experiment with Max Conversions or Max Conversions Value bidding, however, it is important to note that until Google actively starts rolling out the new changes, switching to these could impact your CPA and ROAS goals negatively.

Since Google has not published when tCPA and tROAS will be deprecated, advertisers should expect to see an update in advance to this change going live. 

The post Google is Retiring tCPA and tROAS Bidding Strategies appeared first on AquGen Technologies.

If you are already implementing digital analytics in your marketing strategy but aren’t getting the desired results, there is a possibility that something is slipping causing you not to see the entire picture. 

Web and Digital Marketing analytics, when blended wisely can help you catch the missing data and make your marketing strategy more successful. But let us first learn what Digital Analytics is. 

What is Digital Analytics?

The process of analyzing unified data from apps, emails, websites, mobile apps, and other online sources is called Digital Analytics. This provides you an overview of various processes in your business, user behaviour on websites, when they return and leave, and when they switch to the mobile version. 

Businesses in all spheres and sizes can use Digital Analytics for their benefit as it can be adjusted to your business goals and combine multiple metrics – marketplaces, telecoms, e-commerce, and other. 

What’s the difference between digital marketing analytics and web analytics?

The main difference between Web Analytics and Digital Marketing Analytics is their focus. While Digital Marketing Analytics offer contextual insight around user behavior in, on, and around your site, ad platforms, mobile apps, CRM systems, and social media platforms, Web Analytics provides information about website performance and optimization. 

How does Digital Marketing Analytics Work?

Digital Marketing Analytics explores and compares every marketing channel to show what is working and what’s not working for your marketing strategy by tracking:

• • User behaviour across website and different devices
  • Effectiveness of your advertising and marketing campaigns
  • Business related KPIs: conversion and bounce rate, cost per click, adding items to shopping cart, etc
  • Revenue attributed to marketing efforts

In the initial period of marketing analysis, you need to set a goal and questions you would like to answer. A blend of web analytics and digital marketing analytics will ensure that you get a perfect balance of parameters that fit your business needs.  

Blending Web Analytics and Digital Analytics 

1. 1. Configure web analytics for your website – Web analytics helps to track unique visitors, clicks, exit pages, and other parameters that can help better understand customer behaviour and know the strong & weak points of your marketing strategy. 
   2. Figure out the parts of your marketing strategy that web analytics doesn’t cover – Do you have a mobile app that your web analytics doesn’t track? Do you launch ad campaigns on Facebook or Instagram? Do you have an offline store? Even if these parts of your business seem less important than your main website, they can turn out to be gold mines that bring the majority of your customers. Data analytics reveals which channels only drain your marketing budget and don’t bring any profit.
   3. Broaden your reports by supplying missing parameters – To implement digital analytics with web analytics, you’ll have to: 

• • • Collect necessary data – Collect data from ad services, call tracking services, CRM, and other data sources. You can do this manually or use specialized services to save time and automate data transfers.
    • Merge gathered data into one platform – To analyze how all of your marketing channels influence one another, you need to merge web analytics and digital analytics data and store it all in one place, for example – Google BigQuery.

Below, we will review some digital marketing parameters you can track, their formulas and the values these parameters bring to your marketing. 

Digital Marketing Parameters for Website 

• • Web Traffic Sources – This parameter uses 3 traffic sources – direct, referral and organic searches to show how visitors come to your website. 
  • Total Number of Visits – Total number of visits on your website over a period of time gives you a basic insight on the popularity of your site. Comparing these parameters regularly helps you to understand if your website is gaining or losing popularity
  • New/Returning Visitors – This parameter helps you to understand how effectively you retain your online audience. 
  • Online Conversion Rate – This parameter gives you the percentage of desired action on your website, such as – signing up for membership, downloading pdf, subscribing to newsletters etc. 

Digital Marketing Parameters for Lead Magnet

• • Quantity of sales qualified leads – This is the basic metric for keeping track of your leads that shows the number of sales qualified leads (SQL) your sales team has received from lead magnets. 
  • Cost Per Lead – This shows the average amount of money you spend to acquire one lead. It is calculated by summing all costs and dividing by the total number of leads acquired. 
  • Conversion Rate – The conversion rate of lead magnets is the percentage of leads that perform a target action related to a lead magnet. It is calculated by dividing the number of leads who performed a target action by the total number of leads and multiplying the result by 100%. 
  • Lead Generation Rate – It focuses on the visitors who are converted into leads. It is calculated by taking the total number of leads captured and dividing that by the total number of visitors through a specific channel. 

Conclusion 

It is important that you have strong and reliable data in order to build or improve your marketing strategy. The parameters you need to track depend on your business spheres and expectations from digital marketing analytics. 

While web analytics provide a rosy picture of your top-line activity, digital marketing analytics can help you turn your business objectives into measurable outcomes that support your bottom line. Prioritize the data that reflects people — not pageviews — and you’ll be growing better in no time.

The post How to Blend Web Analytics and Digital Marketing Analytics to Grow Better appeared first on AquGen Technologies.

It has an exceptionally high return on investment as it returns $53 for every $1 you spend. Even with these high numbers, you might not achieve your goals if you keep sending your subscribers impersonal and disconnected emails.A detailed strategy for email marketing will decide how engaged your subscribers are.  

Putting together a winning email marketing strategy means bringing together the right tools, the right approach, and the right messages to ensure your campaigns hit the mark every time. 

Here is how you can approach a winning email strategy. 

1. Use Email Automation Tools

Email automation means the specific actions that your customers take will automatically trigger an email that goes out to them. This could be anything from a receipt of purchase confirmation or as advanced as a series of onboarding emails. 

Moosend confirms :

• • 63% of companies outperform their competitors with email automation.
  • Sales pipeline contribution increases by 10% with automation in B2B markets. 
  • 58% of marketers utilize email automation for upselling.

Sending out a checkout recovery email is an effective way of reducing cart abandonment.

You might also use email automation strategy for:

• • New Product Launches
  • Limited Time Only Sales
  • Customer Retention and Rewarding Loyalty
  • Improving User Engagement
  • Delivering added-value content
  • Winning back old customers

2. Keep an optimized subscribers list

The DMA Customer Email Tracker confirms that 23% of email users surveyed use a separate email address just for marketing emails, while 8% have an email address that they no longer use. Most email automation platforms integrate with email validation tools to help you save time on validating your list. 

These tools check if a given email address can receive an email. They also provide handy contextual information like whether the email is a catch-all or disposal address. These details allow you to proactively prune your list, leaving you only with those addresses that are in active use. 

3. Send Mobile Friendly Interactive Emails

Litmus State of Email Engagement states that mobile is the preferred way to consume email for 39% of users. Therefore, optimizing your email campaigns for mobile devices is as important as it’s ever been. 

Make sure that you:

• • Use mobile-friendly email templates
  • Use pre-headers to give subscribers a summary of the message.
  • Keep the copy clear and simple.
  • Keep images to a minimum.
  • Focus on big CTA buttons that are easy to click.

4. Leverage drip email campaigns

Drip email campaigns are an effective way of increasing open rates and click-through rates. But more importantly, they can increase revenue and sales.

A drip campaign is exactly what it sounds like: You drip feed your message into your customers’ inboxes at set times and dates depending on what objectives you want to achieve and how customers engage with your services.

For example, if your Key Performance Indicators (KPIs) show that people are not as active as they once were and the user engagement is down, it’s a prime opportunity to create a drip-email campaign to coax them back. 

Perhaps you could offer additional features, a free trial of your premium service, or anything else that adds value.

5. Ask for Feedback

Never underestimate what a significant role your customers themselves can play in helping you improve the effectiveness of your email marketing strategy. It is the best way to determine what does or doesn’t work for your customers. 

Once you’ve done so, you can analyze that valuable customer feedback and use it to your advantage.

Whether you use a straight-forward email survey, a Customer Effort Score (CES) on your website, a focus group, or if you have decent social media engagement, by posting questions on your social media profiles, any of these can help you to get feedback.

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