Marketers and business owners often focus on being discoverable and forget that people also rely on quality content. Moreover, they try to equilibrate between ‘keyword optimized’ and ‘keyword stuffed’ and neglect that being on top of SERP without conversions won’t do any good. However, along with discoverability, it is also essential to boost your organic …
Continue reading “7 Practical and Proven Ways to Improve Your Organic Click-Through Rate (CTR)”
In today’s digital era, most businesses own a website, and many aim to earn high traffic, conversions and track their online progress. Moreover, they use many analytical tools to check and report their online presence in its wake. However, Google Search Console has proved to be highly beneficial for tracking a website’s performance and improvement. …
Continue reading “A Comprehensive Guide to Google Search Console”
According to IBEF, the Indian e-commerce market is expected to grow to $111.4 billion by 2025 from $46.2 billion in 2020. Moreover, Covid-19 has also stimulated its growth. While e-commerce is skyrocketing, many platforms for online businesses are striving against each other to succeed. However, amid such rigorous competition, Shopify is steadily rising and thriving. …
We have all received an email that we marked as spam, immediately deleted or ignored it altogether. If this is happening to you. Email is a complex aspect of marketing. From list building to copywriting, the landscape keeps changing. In order to run a successful email marketing campaign, it is important that you stay current …
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Google announced the launch of Dynamic Exclusion Lists on April 15th, a new safety feature that will make it easier for advertisers to protect their ads from running alongside content that does not align with their brand or campaign. When irrelevant sites are excluded from your buyer persona, there is better optimization fruit. Also, there’s …
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404 errors are quite normal parts for the web crawling, and it may be for 40% of the site’s URL in the Search Console, as per Google. John Mueller says it’s quite normal if 30-405 of URLs of a site’s search console reports are returned with Google’s 404 error page link. This is stated during …
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Are your Instagram posts not getting enough traffic? Have your likes suddenly dropped, and your content does not appear for specific hashtags? You might be shadowbanned. Instagram, for many reasons, is restricting some people’s posts, so they do not show up in hashtag search on explore page, and it becomes invisible to users who do …
Continue reading “How to Fix a Shadowbanned Instagram Account? A step-by-step Guide”
According to PwC’s Global Entertainment and Media Outlook report, India is the third-largest consumer of podcasts with 57.6 million monthly listeners. However, podcasting for business and marketing has only begun to gain traction as a strong content marketing strategy. But with the upsurge in the consumption of podcasts, including them in your marketing campaign is …
For establishing startups and small businesses, it is essential to know their key performance indicators (KPI). Business owners think they have it ‘all covered’; however, most of them overlook some crucial KPIs and make critical errors like, Not aligning KPIs to business strategies Measuring irrelevant factors Blindly follows others Do not involve executives in KPI …
Continue reading “List of important KPIs all Entrepreneurs might not be taking into consideration”
INCA, GroupM’s brand-safe influencer and content marketing solution unit report, says that the influencer marketing industry is expected to grow at a compounded annual growth rate of 25% till 2025, making it a 2200 Cr. industry. Although influencer marketing is skyrocketing, a critical point to keep in mind is – the PR crisis. Moreover, avoiding …
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