As a website owner, you surely want more traffic and more conversion rate to your site, right? Of course, this is the ultimate goal of any site owner because getting more traffic means more conversion rate. But hold on a second here! What if your entire traffic doesn’t convert into sales, content download, or sign …
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The marketing department is an integral part of a company and without it, monetization and branding can never take place. Thus, one needs to take the importance of marketing automation seriously. Marketing automation not only makes you work significantly less but has other benefits as well. Let’s take a look at the marketing automation benefits. …
What is Schema Markup? On June 2, 2011, significant search engines like Google, Yahoo and Bing collaborated and launched Schema.org or popularly called the Schema markup testing tool. It is invented to provide the most relevant content to users. Schema markup is a code on your website which helps the search engines to recognize and understand …
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LinkedIn launches LinkedIn Learning courses for an array of industries in order to provide comprehensive knowledge about the subject. Recently, LinkedIn has launched LinkedIn Marketing labs, a special learning center for advertisers to level up their LinkedIn marketing strategy. LinkedIn Marketing Labs bring out LinkedIn, advertising training courses for marketers to teach them how to …
Google Search Console helps webmasters to monitor and analyze their website’s presence in Google Search results. Google Search Console is a useful tool to analyze the traffic visiting the website and study the user behavior on the site. Anyone with the website can avail of this free service by Google and access to detailed information …
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One of the most important things to note while making the website is that Google Ranking is largely influenced by Website Performance and User Engagement. Moreover, User Experience depends on the website loading and page loading speed. Statistics say that a 1-second delay in loading the page drops a serious number of views, customer satisfaction, …
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Advertising tools are quite common nowadays. Programmatic advertising tools help to easily advertise as well as keep track records of the same. It is not like the traditional ways of advertising on social media or elsewhere. Advertising tools or rather programmatic creative media buying tools not only give the right ads at the right places …
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With the advancement in AI and digital marketing, the face of advertising has changed globally. The predictions of replacing humans with robots sure have put various job holders at risk. Online advertising is changed a lot with the use of programmatic creativity. The programmatic creative buying refers to the use of machines instead of humans …
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Emails have been in existence for quite a while and are possibly used everywhere from smartphones to laptops, tablets, identification purposes generating OTPs, and various other places that might be even unknown to us. What irks us most of the time are the spam emails which flood our inbox as a result of an ill-conceived …
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It becomes very difficult to use performance marketing no matter how good a seller you are. But there are some sites that have successfully used affiliate marketing and earned a lot of money. In India, affiliate marketing is one of the best online sources of income. Affiliate marketing in India Affiliate marketing is a form …
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