Covid-19 came like a storm and altered everything with its by-product – social distancing. Masks replaced the smiles, take away replaced dine-in, OTT replaced movie theatres, video conferencing replaced schools, digital marketing replaced billboards, the online market replaced shops, and digital became the norm. The digital revolution started in the late 20th century and gained …
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Building a data strategy that works is like gold dust in the era where data overwhelm is a norm. International Data Corporation (IDC) says that the growth in the amount of data will increase up to 175ZB in 2025 from 33ZB in 2019, with a 61% of growth rate annually. It has become more important …
Blockchain Technology is set to transform entire industries and make a big impact in this world. From supply chain to aviation, from finance to entertainment, blockchain has already started to produce positive results for businesses. It presents us with something different from previous generations of technology — an exchange of value. This innovation has turned …
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It is never too late for business owners to think about the most effective business marketing ideas. Whether you have been in business for 3 months or 3 years, there is always room for improvement. That said, brands need to address these issues with empathy and mindful marketing. Here is a list of small business …
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Apple’s new iOS 14 update launch has changed the game for marketers. People using iOS 14 will have an option to choose ‘not to share their data’ every time they install a new application. Businesses will need to adjust their marketing strategies to keep spinning their wheel of effective marketing. About iOS 14 updates Formerly, …
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Google is retiring Target CPA and Target ROAS bidding strategies, instead layering a tCPA and tROAS threshold with Maximize Conversions and Maximize Conversions Value respectively. Currently, the bidding strategies Target CPA and Target ROAS can be used to optimize your campaigns towards a certain goal at a certain cost. These bidding strategies are being discontinued. …
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The most surprising trends we see in digital marketing is the search for businesses or services “near me.” The global pandemic has only slightly slowed the growth of these opportunities. These “hyperlocal” advertisers are not focusing too narrowly or unwittingly sabotaging themselves, they are targeting prospective customers right where they are – at home, at …
Measuring the effectiveness of Digital Marketing is one of the greatest challenges that organizations are facing today. There are numerous processes to gauge the effectiveness of a marketing campaign. Once you understand what is working for your website, what products or services are most and least popular, you can further understand and define your marketing …
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Email marketing is a cost-effective way for conversion and staying connected with customers. It continues to be the most favored by marketers and customers alike. It has an exceptionally high return on investment as it returns $53 for every $1 you spend. Even with these high numbers, you might not achieve your goals if you …
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One of the best blog SEO practices is creating infographics to accompany your new blog posts that helps your content stand out. If you are ignoring infographics, you are missing out on lots of traffic. While often treated simply as a supplement to blog posts, an infographic can actually ramp up your blogging SEO strategy …
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