In today’s digital era, most businesses own a website, and many aim to earn high traffic, conversions and track their online progress. Moreover, they use many analytical tools to check and report their online presence in its wake. However, Google Search Console has proved to be highly beneficial for tracking a website’s performance and improvement. …
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We have all received an email that we marked as spam, immediately deleted or ignored it altogether. If this is happening to you. Email is a complex aspect of marketing. From list building to copywriting, the landscape keeps changing. In order to run a successful email marketing campaign, it is important that you stay current …
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404 errors are quite normal parts for the web crawling, and it may be for 40% of the site’s URL in the Search Console, as per Google. John Mueller says it’s quite normal if 30-405 of URLs of a site’s search console reports are returned with Google’s 404 error page link. This is stated during …
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For establishing startups and small businesses, it is essential to know their key performance indicators (KPI). Business owners think they have it ‘all covered’; however, most of them overlook some crucial KPIs and make critical errors like, Not aligning KPIs to business strategies Measuring irrelevant factors Blindly follows others Do not involve executives in KPI …
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Covid-19 came like a storm and altered everything with its by-product – social distancing. Masks replaced the smiles, take away replaced dine-in, OTT replaced movie theatres, video conferencing replaced schools, digital marketing replaced billboards, the online market replaced shops, and digital became the norm. The digital revolution started in the late 20th century and gained …
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Building a data strategy that works is like gold dust in the era where data overwhelm is a norm. International Data Corporation (IDC) says that the growth in the amount of data will increase up to 175ZB in 2025 from 33ZB in 2019, with a 61% of growth rate annually. It has become more important …
Apple’s new iOS 14 update launch has changed the game for marketers. People using iOS 14 will have an option to choose ‘not to share their data’ every time they install a new application. Businesses will need to adjust their marketing strategies to keep spinning their wheel of effective marketing. About iOS 14 updates Formerly, …
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Google is retiring Target CPA and Target ROAS bidding strategies, instead layering a tCPA and tROAS threshold with Maximize Conversions and Maximize Conversions Value respectively. Currently, the bidding strategies Target CPA and Target ROAS can be used to optimize your campaigns towards a certain goal at a certain cost. These bidding strategies are being discontinued. …
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Measuring the effectiveness of Digital Marketing is one of the greatest challenges that organizations are facing today. There are numerous processes to gauge the effectiveness of a marketing campaign. Once you understand what is working for your website, what products or services are most and least popular, you can further understand and define your marketing …
Continue reading “How to Blend Web Analytics and Digital Marketing Analytics to Grow Better”
Email marketing is a cost-effective way for conversion and staying connected with customers. It continues to be the most favored by marketers and customers alike. It has an exceptionally high return on investment as it returns $53 for every $1 you spend. Even with these high numbers, you might not achieve your goals if you …
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